How can understanding your audience and building purpose-driven brands elevate your marketing results?
In this episode of Connect To Market, host Casey Cheshire welcomes Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.
Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche’s award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand’s transformation.
Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.
In this episode, we cover:
- How audience insight drives effective and authentic marketing
- The creative thinking behind Porsche’s brand transformation
- Bridging the gap between digital and real-world customer experiences
- Building community and trusting your instincts as a marketing leader
If you’re ready to create campaigns that truly connect and lead with purpose, Josh’s insights offer the inspiration and tactics you need to take action now.
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Connect with Josh:
- LinkedIn: https://www.linkedin.com/in/cherfoli/
- Company website: precisionaviationgroup.com
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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