Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging - Episode #14

How can marketers harness AI to create personalized, scalable, and effective marketing strategies?

In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.

Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

• Building trust through storytelling and connecting with audiences
• Qualifying and understanding diverse audience personas
• Crafting scalable and adaptable marketing stories with AI
• Integrating and automating AI tools to streamline marketing

If you’re a marketing leader looking to leverage AI to enhance connection, creativity, and efficiency, Mike’s insights offer a practical and inspiring framework to elevate your marketing strategy.

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Connect with Mike:

• LinkedIn: https://www.linkedin.com/in/mikedmontague/  
• Company website: avenue9.com
• Human-First AI Marketing: https://podcast.avenue9.com/2435068/follow  
• Books: amazon.com/author/mikemontague 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa 
• Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920 
• Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d 
• iHeart Radio: https://iheart.com/podcast/282837141/ 
• Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391 
• YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.