Post-Event Panel - Connect To Market - July 16, 2025

You missed a good one! Right after the recent Connect To Market: Growth Roundtable, we kept the momentum going with a live post-event panel that delivered next-level insights on AI, brand strategy, and LinkedIn mastery.
Community leader Casey Cheshire and moderator Paul Jones were joined by CTM community members Aaron Rayner, Rob Freedman, and Kathleen Martin. This wasn’t just a follow-up… it was a deep dive into what’s driving growth right now and what’s coming next.

The panel hit hard on the real value of AI in modern marketing, beyond buzzwords. Rob broke down how his team uses AI-powered win-loss analysis to expose product gaps and sharpen their brand story. Casey pushed on how AI can scale smarter, not noisier, while Kathleen and Aaron zeroed in on where tech ends and human connection begins. LinkedIn took center stage. Panelists shared practical, battle-tested strategies for cutting through the noise, understanding the algorithm, and driving real engagement in 2025. No fluff. Just what’s working.

Key takeaways:
- AI’s real impact on operational efficiency, customer insight, and decision-making
- Brand differentiation as a strategy, not a slogan
- The LinkedIn playbook for visibility, engagement, and influence
- Why human connection still drives the most powerful marketing outcomes

Whether you’re building pipeline, scaling your message, or refining your GTM strategy, this panel delivered the clarity and tactics you need to move faster and connect deeper.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/