How can marketers use empathy and customer storytelling to drive B2B growth?
In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.
He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.
In this episode, we cover:
- Turning customer stories into powerful marketing narratives
- Leading with empathy to build authentic customer connections
- Creating internal alignment to support storytelling at scale
- Measuring engagement to guide strategy and prove impact
If you’re a B2B marketer looking to deepen audience connections and lead with empathy, Rob’s approach offers a clear and compelling blueprint for building trust, alignment, and long-term success.
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Connect with Rob:
- LinkedIn: https://www.linkedin.com/in/robfreedman
- Twitter: https://x.com/robfreedman
- EZO: https://ezo.io/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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