Connected Brand
Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase. Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.
Episodes
Beth Dunn is an iconic content writer. Hard stop. Beth was the orchestrator & mastermind behind the iconic voice of HubSpot. She’s written the literal book on how to build a brand voice called, “Cultivating Content Design.” She’s a public speaker about building a Product-Led Brand Voice and a content coach helping brands find their voice.
You see, Beth just gets something that most content writers don’t:What you say and how you...
This week’s guest, Gina Rau, has arguably one of the most nuanced roles in developing a Connected Brand: Public Relations. PR is the connective tissue between the internal and external perception of the company. Gina’s seen a thing or two when it comes to making sure your insides, match your outsides.
Former high school teacher turned marketing agency founder, Brendan Hufford of Growth Sprints, learned some of the most important lessons about connection from the nucleus of high school culture - the cafeteria lunch table.
His approach to supporting his clients is a lot like this approach to molding young minds: first unify, then simplify.
On today’s episode, our guest Lee Lee Ennis, Director of HR at Visual Concepts, we dive into the simple art of just giving a sh*t about your employees and what that looks like within a connected employee experience.
Our guest this episode, Melissa Rosenthal, gets to work at the most meta of Connected Brands, a Connected brand that helps others connect with themselves: Insight Timer.
As CMO, Melissa’s got a unique task: How do you build a big brand that fosters community and connectedness, while saying almost nothing at all.
A connection to the self is the key to unlocking intentionality in everything you do. My guests this week, Steve Haase and Erin Aquin, authors of the book Superabound, are teaching leaders how to build the life of their dreams.
A self-described thought wrangler, Andrea is helping brands big and small stick the landing on their audience activation. And I’m going to let you in on a little secret, it’s not as complicated as you’d think.
Pete Vomocil, is one of the most thoughtful, helpful folks you’re ever going to meet. He might also be one of Lego's biggest fans.
His genuine and playful style has helped emerging marketers step into their element and he’s helped brands step into their intentional, help-based culture.
In today’s episode, the CMO of Museum of Ice Cream, Erin Levzow, is joining us to share her and her team’s secret to inspiring imagination & connection to help unlock the kid in all of us.
This week, I’m learning from two folks who have built some of the most active and evangelized communities. Now co-founders, Mark Kilens and Nick Bennett are teaching B2B brands how to put people over everything.
Our guest this week is a BIG fan …. Not just of brands, but of the fans behind today’s biggest brands. Christina Garnett, Host & Author of “Fan of the Fans” is here to share with us her unique perspective on what it takes to fan the flames of your devoted fans.
Popular Podcasts
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
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The 2024 Summer Olympics in Paris are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the 33rd Olympic Games and you can follow Paris Summer Games to stay up to date on all things Olympics. We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Paris Summer Games so you don’t miss any coverage of the 2024 Olympic Games, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.
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