Women's sports are experiencing unprecedented growth, but how do we sustain the momentum and ensure long-term investment?
In this episode of Connected Brand, we sit down with Therese O’Higgins, Managing Director at Billie Jean King Enterprises, to discuss the business case for investing in women’s sports, the impact of brand sponsorships, and the role of community in shaping the future of sports.
🔥 In This Episode, We Cover:
✅ Why women’s sports are gaining more media coverage & investment than ever before
✅ How brands and investors can authentically support women’s sports
✅ The power of community, advocacy, and storytelling in driving change
✅ The role of Billie Jean King Enterprises in pushing for equity in sports
📢 Join the Movement & Get Involved! Whether you’re a brand leader, investor, or fan, now is the time to step up and support women's sports. Watch, attend, and invest—because representation matters.
🔗 Connect with Therese O’Higgins: https://www.linkedin.com/in/thereseohiggins
🌍 Learn More About Billie Jean King Enterprises: https://www.billiejeanking.com/bjk-enterprises/
📺 Watch the Full Episode on YouTube: https://youtu.be/anyadaxCMMs
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