All Episodes

September 30, 2025 31 mins

Leveraging Social Media for Insurance: A Conversation with Matt Layson

In this episode of 'Connected Conversations in Insurance,' host Ray Huang interviews Matt Layson, an insurance advisor and operations manager at Calrose Insurance. They discuss Matt's journey to becoming an insurance agent, his family's long-standing presence in the industry, and his pivot from being a professional musician to focusing on insurance. Matt shares insights on his social media strategy, specifically his use of TikTok and Instagram to educate the public and improve his communication skills. Despite initial challenges, his dedication to creating engaging and informative content has paid off, winning him clients and followers. They also touch on the importance of translating complex insurance jargon into plain English and the benefits of consistency in content creation. Matt offers practical advice for agents looking to start their own social media ventures, emphasizing simplicity, persistence, and the broader value of improved communication.

00:00 Introduction and Guest Welcome

01:55 Matt Layson's Origin Story

03:53 Agency Overview and Focus

06:28 The Journey into Video Content

15:09 Content Creation Process

23:55 Handling Feedback and Trolls

26:10 Advice for Aspiring Content Creators

29:20 Conclusion and Contact Information

Connect with Matt Layson:

TikTok: https://www.tiktok.com/@matthewlayson

Instagram: https://www.instagram.com/mattlayson/

YouTube: https://www.youtube.com/@CalRoseIns

CalRose Insurance: https://calroseins.com/CalRose on

Facebook: https://www.facebook.com/calroseinsurance

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.