Leveraging Social Media for Insurance: A Conversation with Matt Layson
In this episode of 'Connected Conversations in Insurance,' host Ray Huang interviews Matt Layson, an insurance advisor and operations manager at Calrose Insurance. They discuss Matt's journey to becoming an insurance agent, his family's long-standing presence in the industry, and his pivot from being a professional musician to focusing on insurance. Matt shares insights on his social media strategy, specifically his use of TikTok and Instagram to educate the public and improve his communication skills. Despite initial challenges, his dedication to creating engaging and informative content has paid off, winning him clients and followers. They also touch on the importance of translating complex insurance jargon into plain English and the benefits of consistency in content creation. Matt offers practical advice for agents looking to start their own social media ventures, emphasizing simplicity, persistence, and the broader value of improved communication.
00:00 Introduction and Guest Welcome
01:55 Matt Layson's Origin Story
03:53 Agency Overview and Focus
06:28 The Journey into Video Content
15:09 Content Creation Process
23:55 Handling Feedback and Trolls
26:10 Advice for Aspiring Content Creators
29:20 Conclusion and Contact Information
Connect with Matt Layson:
TikTok: https://www.tiktok.com/@matthewlayson
Instagram: https://www.instagram.com/mattlayson/
YouTube: https://www.youtube.com/@CalRoseIns
CalRose Insurance: https://calroseins.com/CalRose on
Facebook: https://www.facebook.com/calroseinsurance
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