Paris Nikolopoulos - General Manager @ Coca-Cola Romania

"...most importantly, enable the curation when we are talking specifically about this area of NFTs. They are enabling the best out of people if they want to curate and to really help the fans achieve their own interest and purposes. So this could be a little bit of a paradox if we're talking about blockchain, about decentralisation and then here I come to say that this is how it should be done. I think that this could be a paradox."

An interesting talk with Paris Nikolopoulos - General Manager @Coca-Cola Romania about how big brands may use blockchain to add transparency within their organisations and better engage with their clients, and why not use NFTs.