October 21, 2025 • 16 mins
What if losing control was the very thing that helped you find yourself again? 🌟
In this heartfelt and empowering episode, I sit down with Australian broadcaster and intuitive entrepreneur Carmen Braidwood, who shares her courageous journey from the world of radio to a deeper life guided by intuition, authenticity, and radical self-trust.
Together, we explore how to:
✨ Move through fear and trust your inner guidance
✨ Turn challenges into opportunities for reinvention
✨ Reconnect with your authentic voice and confidence
✨ Blend professional success with spiritual purpose
This inspiring conversation is a reminder that your intuition never leaves you — it’s always guiding you home to yourself.
💛 Join our next Connecting to Spirit Bootcamp and begin your own journey of intuitive connection:
👉 https://www.connectedtospirit.com
🎧 Guest: Carmen Braidwood — Broadcaster, Media Coach & Intuitive Entrepreneur
🌐 https://www.carmenbraidwood.com.au
Hosted by Lisa Brandis—bestselling author, founder of Intuitive Reiki International®, and intuitive channel for Anya—Connecting to Spirit is your sacred space for intuitive insight, energy healing, and soul-led transformation.
With over two decades of experience as a Reiki Master Teacher, channel, and spiritual mentor, I blend grounded wisdom with higher guidance to help you strengthen your intuition, trust your connection to Spirit, and awaken your gifts with confidence.
Each episode invites you to open your heart, raise your vibration, and remember the divine guidance that’s been within you all along. Whether you’re a healer, seeker, or spiritual teacher, you’ll find inspiration, real stories, and practical tools to support your journey of awakening.
💛 Want to go deeper?
Explore my latest courses, live events, and spiritual resources at:
👉 https://www.connectedtospirit.com
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lisa Brandis (00:00):
Welcome to this special edition of Connecting to
(00:03):
Spirit Podcast.
Today I'm joined by theincredible Carmen Braidwood, a
familiar voice to manyAustralians and a powerhouse of
wisdom when it comes tocommunication.
Confidence and trusting yourintuition, especially when
you're in the spotlight.
Carmen began her career inWestern Australia as a radio
(00:24):
producer for six PR and hit 92.9before stepping up to the
microphone as a music announcer.
4 97 0.3 Coast FM and six KGKalgoorlie.
She later became a trustednewsreader for 94.5 and hit
92.9, building a reputation forher authentic voice and magnetic
(00:48):
on-air presence.
But what I love most aboutCarmen's story is how she has
learn to transform life'sunexpected detours.
Into moments of self-trust,really deep self-trust and
spiritual alignment.
In our conversation, she opensright up about her amazing
(01:10):
journey from the highs ofbreakfast radio, to a
life-changing moment that reallybrought her to redefine success.
Reconnect with her intuition andbuild a thriving business that
helps others to show up withconfidence on camera and in
life.
So whether you are a healer, ateacher, or simply someone
(01:34):
learning to trust your innervoice, this interview is filled
with heart and humor and hardone wisdom.
That courage, reinvention, and.
Radical self-trust.
So let's dive in.
I am your host, Lisa Brandis,and I'm here to help you unlock
your intuition channel withclarity and deep dive into
(01:58):
self-discovery, all whilenavigating the ups and downs of
personal and spiritual growth.
If you're ready to say goodbyeto self-doubt, embrace your
unique gifts and connect with asupportive community on the same
journey, then you're in theright place.
Whether you're just starting outor you've been walking this path
(02:20):
for years, this podcast is hereto guide you, support you, and
inspire you every step of theway.
So grab a cozy spot, settle in,and let's dive into some
empowering insights together.
Carmen Braidwood (02:34):
Hello.
Um, why don't we do something,something I love to do when I.
Speaking on stages is ask, partof this concept around intuition
versus fear, that's what I loveto talk about, um, is just get
you to write down the seed of anidea.
Is there something that comes tomind that you would like to do?
Is there something maybe thatyou've been putting off?
(02:55):
Is there a reason why you cameto today's workshop?
Uh, jot it down.
Whatever comes to mind.
I don't need to tell a room fullof reiki and, uh, intuitive
practitioners to understand howthat feels.
But write something down.
Uh, pop it on a piece of paperand, and save it for later.
We'll call that your seed of anidea.
So as, um, as Lisa justmentioned, my background is in
(03:17):
the broadcast media, so thatmeans TV, radio.
If you've heard that it can be aruthless career choice, you'd be
absolutely correct.
It is at times a ruthless placeto play, but for me, for the
most part, it's been a wonderfulcareer that I went into with
Eyes Wide Open.
I absolutely knew.
That there would be ups anddowns, but I knew that I'd be on
(03:37):
the right track if I just keptfollowing my interest and my
curiosity and ended up where Iwould like to be.
And that's exactly whathappened.
About 15 years ago, I landed mydream job back here in Perth.
I'm a West Australian native,and I'd been working all over
Australia pursuing things likebreakfast, radio jobs, that was
my dream gig.
(03:58):
And reading news on radiostations and on tv.
I knew that the thing I alwayswanted to do was host a
breakfast show in my home city,and sure enough, there I am.
Uh, 2011, I get this gig in, inPerth and I managed to string
together seven amazing years ofhosting breakfast radio.
Now the media is changing a lot.
(04:20):
I see.
See a few faces who might havegrown up listening to breakfast
radio.
Like I did.
But chances are if you joinedthe earth in the last 20 years
or so, maybe you didn't.
Maybe your idea of media is moresocial media or what we're doing
right now, online, media,digital.
See, back when I was a kid, itwas.
The dream job to go off and dosomething in the broadcast media
(04:41):
for me, not everyone would feelthat way about speaking on air,
but for me it was something Iabsolutely wanted to do and
something you need to know aboutBreakfast Radio Host is, they're
a bit like footy coaches.
They don't really retire theirown accord.
Uh, they either get sacked orthey get to the age where they
are.
(05:01):
65 and they're going off intoofficial retirement, they don't
tend to go, Hey, I've hadenough.
Now I'm just gonna move on toanother job.
And me and breakfast radio, Iwas exactly the same, but I was
acutely aware that at somestage, just as I had replaced
another breakfast radio host tostart that job, I would one day
be replaced myself.
And sure enough, in comes myseagull of a boss.
(05:24):
Uh, have you heard of a seagull?
Mm-hmm.
You heard a seagull?
Yeah.
Mm-hmm.
Seagulls of those bosses who flyin poop all over everything.
And then head back to the eastcoast.
My seagull boss came in fromSydney, my co-host, and I knew
something was probably up and heinformed my co-host and I that,
uh, we were done with the radiostation.
Thanks for your seven years.
(05:45):
We are going a differentdirection next year.
In fact, you don't even need tocome into work tomorrow.
Yeah.
Wow.
That was about 10:00 AM by 11o'clock I was home and I'd made
a couple of phone calls to myfriends and family to explain
what had happened.
And by midday the story was on.
Now on online newspaperpublications and things like
(06:07):
that.
And now a lot of people hearingthat story, I imagine, I find
people tend to think, gosh, howhumiliating to lose a job that
way and to have stories writtenabout you in the press that are
a little less than flattering.
For me, even though yes, therewas the obvious reaction from
that point of view, I had thisoverwhelming sense of what I now
(06:29):
call my new sense, you know thiscapacity to just sort of go,
everything's gonna be okay.
I'm gonna wind up in a placethat suits me even better.
And that to me.
Is intuition.
That's that whisper if you like.
And the challenge we all havewith that whisper of intuition
that everything's gonna be okay,is that fear which is more
(06:52):
primal, which is an instinct,comes through much more loud,
right?
And if we're in a situationwhere we're not looking after
ourselves, we're not protectingthat capacity to channel
intuition, we end up in asituation where the fear drowns
it out like this big shout.
For me, that absolutely cameafter a low point.
(07:14):
I was, uh, found myself in 2018,uh, woke up in a hospital bed
and didn't know how I got there,and it turned out that I was
waking up from a coma afterthree days.
Yeah, I heard that news from thenurse who woke me up and the
(07:36):
first thing I remember sayingis, I'm dreaming.
And she informed me.
I wasn't dreaming.
Then of course, I worried aboutmy family.
I thought maybe we'd been in acar accident.
Uh, the next thing that happenedis she assured me that I was
okay now, but, um, I hadsuffered a couple of seizures in
the emergency department.
Uh, one of those seizures I'dhad fallen from the gurney in
(07:58):
the emergency department and hitmy head.
I'd bitten my tongue.
And that was as a result of acondition that I live with
called Addison's Disease.
And so what had happened isAddison's disease is, is a
deadly illness, but it's veryrare.
And I had not been getting theappropriate medication I needed
to stay alive.
(08:19):
As you can see, it's anabsolutely treatable condition.
You can live with it.
Uh, but at that stage I hadn'treally nutted out how to live.
With it.
Now, that's not necessarily thebit where the fear came in.
The fear came in a couple ofdays later when literally I'd
just been moved out of emergencyand onto the ward, at Royal
Perth.
(08:40):
And I take a phone call from anemployer, a radio station
employer, saying, Hey Carmen,we'd love you to start a brand
new breakfast radio show inPerth.
And instead of sort of saying,Hey.
I know everything's gonna beokay.
I can take some time to recover.
(09:01):
I said yes.
Lisa Brandis (09:03):
Those opportunities don't come very
often.
Carmen Braidwood (09:07):
I guess they don't, and I think that the,
the, the scarcity Yeah.
Was what did that for me.
Right.
There was this sense that if Ididn't say yes there and then
there would never be anotheropportunity.
I found it really hard becauseI'd been in this low position,
compounded with maybe losing myjob a couple of years earlier,
then ending up in the hospitalbed.
(09:27):
I was concerned that I wouldn't.
Find a way through to thatagain, and my intuition of
everything's gonna be okay, wasjust completely drowned out by
that scarcity, which is at thebase of it all this very primal,
kind of instinctive fear, isn'tit?
(09:47):
You know, fear is somethingthat.
That is wonderful.
Really, if we didn't have fear,we would, we, we, we could, we
pretty much rule out isessential to life.
Couldn't we?
We say fear is absolutelysomething that has protected us
for eons.
Only thing is it's out of stepwith what we do now.
Right.
And it's, it's holding us backfrom doing the things that we
(10:10):
need to do.
And whilst I got a lot out ofgoing into that, that job that I
took, it put me in a situationwhere I was putting on the back
burner my own little seed of anidea.
And it wasn't until 2020, 2020came along and suddenly my radio
show that I've been doing for acouple of years then.
I couldn't go into because ofthat chronic illness.
(10:32):
Right.
We didn't know what COVID wasand I couldn't go into that
radio station.
I also couldn't go and hosttelevision shows out in the
field.
I couldn't go and producestories.
I couldn't mc events, all thethings I'd been doing.
but I'd, I'd had this, this seedof an idea like I asked you to
write down there at the start,and that related to teaching a
(10:53):
business owner how to.
Make video content to grow theirbusiness, you know, and I'd been
sitting there thinking, I'd loveto be able to do something with
that.
I'd love to be able to turn thatinto something.
And instead, I was doing as I'ddone that day in the hospital
bed, just saying yes to everysingle opportunity that had come
my way because of that.
(11:16):
Yeah, exactly that nothing elsewas gonna come my way.
And the scarcity had totallygotten in the way of that
incredible idea that I had, youknow?
And in the end, 2020 forced meinto complete shutdown.
It meant that I had no other jobopportunities coming my way, and
I absolutely took on that seedof an idea to help business
(11:40):
owners.
It meant that, in the face ofborder closures here in Perth,
in the face of not being able toleave the house, in the face of
not being able to go to work, Ibecame an online business owner.
Lisa Brandis (11:50):
Yeah.
So your business was birthedonline just like mine was?
Yes.
where are you now?
how's that translated to you interms of alignment with your,
bigger purpose?
has it created a differentfeeling for you than when you
were working for others anddoing the presenting?
how's it changed your life
Carmen Braidwood (12:07):
Completely?
Yeah.
there's a complete sense of.
Not requiring what I was gettingout of the television and radio
career.
Like I think that what was goingon during that time was me
proving something and provingthat I could do it.
Whereas now I have a greatersense of trust.
Like you mentioned trust asyou're talking about intuition.
(12:30):
You know, trust is something forme that I describe as radical
self-trust.
Like you absolutely need to beable to, in the face of.
So many people who are tellingyou something else and including
your own fear, you need to beable to sideline that and back
yourself completely without,it's almost unreasonable, it's
(12:52):
insane.
Lisa Brandis (12:52):
And have you found the community that you've
created has helped to createthis or solidified.
The success for you as well,Carmen has the, the people that
you've brought into your circle.
Yeah, for me, absolutely.
Carmen Braidwood (13:05):
Changed things completely because there was a
scenario back in my mediaenvironment where the, I guess
the, the validation, it's, it'sabout where we seek validation.
And in media it was continuallyabout this external seeking of
validation.
Whereas, in my businessenvironment, I'm able to take
(13:29):
responsibility for that myself.
Internal validation.
Lisa Brandis (13:32):
Yeah.
Oh God, you and I are liketwins.
It's like I'm listening to yourstory and just going.
I can totally relate.
thank you so much for sharingand for, for being here today.
Does anyone have any questionsthat they wanna ask Carmen about
her experience or just to saythanks for what she shared?
I'm very grateful.
I have one question here.
(13:54):
What advertising do you like todo to promote your business?
Carmen Braidwood (13:58):
Yeah.
Which advertising did I do?
Was that the question With theonline, business that you
started?
Yeah, during the pandemic I ranFacebook ads, which, you know, I
didn't even make videos to, topromote my own business at that
stage.
And that was because I was stillwrestling with my connection to
perfection.
And I had this false belief thatI needed to do productions as
(14:23):
brilliant, beautiful as I'd beenmaking on tv.
And I was really worried aboutshowing up as my real self in
video.
Yeah.
So instead we used, photos of mefrom television and just
positioned it in the Facebookads as an opportunity to train
with a, uh, televisionpresenter.
And that, um, yeah, it, for me,that validated the offer.
(14:45):
It meant that I understood thatthere were people in business.
And incorporate who needed theskills that I could bring.
And that worked brilliantly.
Then I started to filter in myown video content once I let go,
and I learned from the people Iwas coaching that it was really
accessible and really that, thatthe new language that online was
(15:05):
asking for, that we don't needto have perfect productions.
In fact, we don't want perfectproductions.
We want the real person.
We wanna see the things that gowrong.
We wanna go behind the scenes.
You know, the kind ofinteresting,
Lisa Brandis (15:18):
isn't it, when glitching doesn't happen and you
watch someone sweating out witha start and it's like, it's
kind, it's real, it's, it's,it's endearing, I think.
Um, yeah,
Carmen Braidwood (15:29):
and that's it.
I haven't run Facebook ads sincethen.
You know, I, I've run them onthe odd occasion, but for me,
the main place where I.
Gained traction, um, since thenwith the online business and now
with my in-person work as amedia coach is through organic
marketing.
It's through content that isjust me out there being myself
(15:52):
and sharing insights into what Ido, including speaking on stages
and sharing stories like thatone.
Lisa Brandis (15:57):
Yeah.
Wonderful.
Well, everyone join me to saythank you to Carmen for sharing
and coming on today.
Thank you so much.
Thanks for having me.
it's been amazing to hearinsights If you'd like to learn
more from Carmen or explore herprograms, you can find at
her@carmenbraidwood.com au andshe's on LinkedIn as well, so
I'm sure she would love to hearfrom you guys.
(16:18):
So get connected.
We absolutely love connectingwith people and seeing how we
can help them.
And, she's also got a podcast Ido.
Modern
Carmen Braidwood (16:25):
media.
The podcast is out there.
Yes,
Lisa Brandis (16:27):
indeed.
Nice.
I've listened to a few episodes,it's awesome.
So yeah, go and check her out.
Welcome to this special edition of Connecting to
(00:03):
Spirit Podcast.
Today I'm joined by theincredible Carmen Braidwood, a
familiar voice to manyAustralians and a powerhouse of
wisdom when it comes tocommunication.
Confidence and trusting yourintuition, especially when
you're in the spotlight.
Carmen began her career inWestern Australia as a radio
(00:24):
producer for six PR and hit 92.9before stepping up to the
microphone as a music announcer.
4 97 0.3 Coast FM and six KGKalgoorlie.
She later became a trustednewsreader for 94.5 and hit
92.9, building a reputation forher authentic voice and magnetic
(00:48):
on-air presence.
But what I love most aboutCarmen's story is how she has
learn to transform life'sunexpected detours.
Into moments of self-trust,really deep self-trust and
spiritual alignment.
In our conversation, she opensright up about her amazing
(01:10):
journey from the highs ofbreakfast radio, to a
life-changing moment that reallybrought her to redefine success.
Reconnect with her intuition andbuild a thriving business that
helps others to show up withconfidence on camera and in
life.
So whether you are a healer, ateacher, or simply someone
(01:34):
learning to trust your innervoice, this interview is filled
with heart and humor and hardone wisdom.
That courage, reinvention, and.
Radical self-trust.
So let's dive in.
I am your host, Lisa Brandis,and I'm here to help you unlock
your intuition channel withclarity and deep dive into
(01:58):
self-discovery, all whilenavigating the ups and downs of
personal and spiritual growth.
If you're ready to say goodbyeto self-doubt, embrace your
unique gifts and connect with asupportive community on the same
journey, then you're in theright place.
Whether you're just starting outor you've been walking this path
(02:20):
for years, this podcast is hereto guide you, support you, and
inspire you every step of theway.
So grab a cozy spot, settle in,and let's dive into some
empowering insights together.
Carmen Braidwood (02:34):
Hello.
Um, why don't we do something,something I love to do when I.
Speaking on stages is ask, partof this concept around intuition
versus fear, that's what I loveto talk about, um, is just get
you to write down the seed of anidea.
Is there something that comes tomind that you would like to do?
Is there something maybe thatyou've been putting off?
(02:55):
Is there a reason why you cameto today's workshop?
Uh, jot it down.
Whatever comes to mind.
I don't need to tell a room fullof reiki and, uh, intuitive
practitioners to understand howthat feels.
But write something down.
Uh, pop it on a piece of paperand, and save it for later.
We'll call that your seed of anidea.
So as, um, as Lisa justmentioned, my background is in
(03:17):
the broadcast media, so thatmeans TV, radio.
If you've heard that it can be aruthless career choice, you'd be
absolutely correct.
It is at times a ruthless placeto play, but for me, for the
most part, it's been a wonderfulcareer that I went into with
Eyes Wide Open.
I absolutely knew.
That there would be ups anddowns, but I knew that I'd be on
(03:37):
the right track if I just keptfollowing my interest and my
curiosity and ended up where Iwould like to be.
And that's exactly whathappened.
About 15 years ago, I landed mydream job back here in Perth.
I'm a West Australian native,and I'd been working all over
Australia pursuing things likebreakfast, radio jobs, that was
my dream gig.
(03:58):
And reading news on radiostations and on tv.
I knew that the thing I alwayswanted to do was host a
breakfast show in my home city,and sure enough, there I am.
Uh, 2011, I get this gig in, inPerth and I managed to string
together seven amazing years ofhosting breakfast radio.
Now the media is changing a lot.
(04:20):
I see.
See a few faces who might havegrown up listening to breakfast
radio.
Like I did.
But chances are if you joinedthe earth in the last 20 years
or so, maybe you didn't.
Maybe your idea of media is moresocial media or what we're doing
right now, online, media,digital.
See, back when I was a kid, itwas.
The dream job to go off and dosomething in the broadcast media
(04:41):
for me, not everyone would feelthat way about speaking on air,
but for me it was something Iabsolutely wanted to do and
something you need to know aboutBreakfast Radio Host is, they're
a bit like footy coaches.
They don't really retire theirown accord.
Uh, they either get sacked orthey get to the age where they
are.
(05:01):
65 and they're going off intoofficial retirement, they don't
tend to go, Hey, I've hadenough.
Now I'm just gonna move on toanother job.
And me and breakfast radio, Iwas exactly the same, but I was
acutely aware that at somestage, just as I had replaced
another breakfast radio host tostart that job, I would one day
be replaced myself.
And sure enough, in comes myseagull of a boss.
(05:24):
Uh, have you heard of a seagull?
Mm-hmm.
You heard a seagull?
Yeah.
Mm-hmm.
Seagulls of those bosses who flyin poop all over everything.
And then head back to the eastcoast.
My seagull boss came in fromSydney, my co-host, and I knew
something was probably up and heinformed my co-host and I that,
uh, we were done with the radiostation.
Thanks for your seven years.
(05:45):
We are going a differentdirection next year.
In fact, you don't even need tocome into work tomorrow.
Yeah.
Wow.
That was about 10:00 AM by 11o'clock I was home and I'd made
a couple of phone calls to myfriends and family to explain
what had happened.
And by midday the story was on.
Now on online newspaperpublications and things like
(06:07):
that.
And now a lot of people hearingthat story, I imagine, I find
people tend to think, gosh, howhumiliating to lose a job that
way and to have stories writtenabout you in the press that are
a little less than flattering.
For me, even though yes, therewas the obvious reaction from
that point of view, I had thisoverwhelming sense of what I now
(06:29):
call my new sense, you know thiscapacity to just sort of go,
everything's gonna be okay.
I'm gonna wind up in a placethat suits me even better.
And that to me.
Is intuition.
That's that whisper if you like.
And the challenge we all havewith that whisper of intuition
that everything's gonna be okay,is that fear which is more
(06:52):
primal, which is an instinct,comes through much more loud,
right?
And if we're in a situationwhere we're not looking after
ourselves, we're not protectingthat capacity to channel
intuition, we end up in asituation where the fear drowns
it out like this big shout.
For me, that absolutely cameafter a low point.
(07:14):
I was, uh, found myself in 2018,uh, woke up in a hospital bed
and didn't know how I got there,and it turned out that I was
waking up from a coma afterthree days.
Yeah, I heard that news from thenurse who woke me up and the
(07:36):
first thing I remember sayingis, I'm dreaming.
And she informed me.
I wasn't dreaming.
Then of course, I worried aboutmy family.
I thought maybe we'd been in acar accident.
Uh, the next thing that happenedis she assured me that I was
okay now, but, um, I hadsuffered a couple of seizures in
the emergency department.
Uh, one of those seizures I'dhad fallen from the gurney in
(07:58):
the emergency department and hitmy head.
I'd bitten my tongue.
And that was as a result of acondition that I live with
called Addison's Disease.
And so what had happened isAddison's disease is, is a
deadly illness, but it's veryrare.
And I had not been getting theappropriate medication I needed
to stay alive.
(08:19):
As you can see, it's anabsolutely treatable condition.
You can live with it.
Uh, but at that stage I hadn'treally nutted out how to live.
With it.
Now, that's not necessarily thebit where the fear came in.
The fear came in a couple ofdays later when literally I'd
just been moved out of emergencyand onto the ward, at Royal
Perth.
(08:40):
And I take a phone call from anemployer, a radio station
employer, saying, Hey Carmen,we'd love you to start a brand
new breakfast radio show inPerth.
And instead of sort of saying,Hey.
I know everything's gonna beokay.
I can take some time to recover.
(09:01):
I said yes.
Lisa Brandis (09:03):
Those opportunities don't come very
often.
Carmen Braidwood (09:07):
I guess they don't, and I think that the,
the, the scarcity Yeah.
Was what did that for me.
Right.
There was this sense that if Ididn't say yes there and then
there would never be anotheropportunity.
I found it really hard becauseI'd been in this low position,
compounded with maybe losing myjob a couple of years earlier,
then ending up in the hospitalbed.
(09:27):
I was concerned that I wouldn't.
Find a way through to thatagain, and my intuition of
everything's gonna be okay, wasjust completely drowned out by
that scarcity, which is at thebase of it all this very primal,
kind of instinctive fear, isn'tit?
(09:47):
You know, fear is somethingthat.
That is wonderful.
Really, if we didn't have fear,we would, we, we, we could, we
pretty much rule out isessential to life.
Couldn't we?
We say fear is absolutelysomething that has protected us
for eons.
Only thing is it's out of stepwith what we do now.
Right.
And it's, it's holding us backfrom doing the things that we
(10:10):
need to do.
And whilst I got a lot out ofgoing into that, that job that I
took, it put me in a situationwhere I was putting on the back
burner my own little seed of anidea.
And it wasn't until 2020, 2020came along and suddenly my radio
show that I've been doing for acouple of years then.
I couldn't go into because ofthat chronic illness.
(10:32):
Right.
We didn't know what COVID wasand I couldn't go into that
radio station.
I also couldn't go and hosttelevision shows out in the
field.
I couldn't go and producestories.
I couldn't mc events, all thethings I'd been doing.
but I'd, I'd had this, this seedof an idea like I asked you to
write down there at the start,and that related to teaching a
(10:53):
business owner how to.
Make video content to grow theirbusiness, you know, and I'd been
sitting there thinking, I'd loveto be able to do something with
that.
I'd love to be able to turn thatinto something.
And instead, I was doing as I'ddone that day in the hospital
bed, just saying yes to everysingle opportunity that had come
my way because of that.
(11:16):
Yeah, exactly that nothing elsewas gonna come my way.
And the scarcity had totallygotten in the way of that
incredible idea that I had, youknow?
And in the end, 2020 forced meinto complete shutdown.
It meant that I had no other jobopportunities coming my way, and
I absolutely took on that seedof an idea to help business
(11:40):
owners.
It meant that, in the face ofborder closures here in Perth,
in the face of not being able toleave the house, in the face of
not being able to go to work, Ibecame an online business owner.
Lisa Brandis (11:50):
Yeah.
So your business was birthedonline just like mine was?
Yes.
where are you now?
how's that translated to you interms of alignment with your,
bigger purpose?
has it created a differentfeeling for you than when you
were working for others anddoing the presenting?
how's it changed your life
Carmen Braidwood (12:07):
Completely?
Yeah.
there's a complete sense of.
Not requiring what I was gettingout of the television and radio
career.
Like I think that what was goingon during that time was me
proving something and provingthat I could do it.
Whereas now I have a greatersense of trust.
Like you mentioned trust asyou're talking about intuition.
(12:30):
You know, trust is something forme that I describe as radical
self-trust.
Like you absolutely need to beable to, in the face of.
So many people who are tellingyou something else and including
your own fear, you need to beable to sideline that and back
yourself completely without,it's almost unreasonable, it's
(12:52):
insane.
Lisa Brandis (12:52):
And have you found the community that you've
created has helped to createthis or solidified.
The success for you as well,Carmen has the, the people that
you've brought into your circle.
Yeah, for me, absolutely.
Carmen Braidwood (13:05):
Changed things completely because there was a
scenario back in my mediaenvironment where the, I guess
the, the validation, it's, it'sabout where we seek validation.
And in media it was continuallyabout this external seeking of
validation.
Whereas, in my businessenvironment, I'm able to take
(13:29):
responsibility for that myself.
Internal validation.
Lisa Brandis (13:32):
Yeah.
Oh God, you and I are liketwins.
It's like I'm listening to yourstory and just going.
I can totally relate.
thank you so much for sharingand for, for being here today.
Does anyone have any questionsthat they wanna ask Carmen about
her experience or just to saythanks for what she shared?
I'm very grateful.
I have one question here.
(13:54):
What advertising do you like todo to promote your business?
Carmen Braidwood (13:58):
Yeah.
Which advertising did I do?
Was that the question With theonline, business that you
started?
Yeah, during the pandemic I ranFacebook ads, which, you know, I
didn't even make videos to, topromote my own business at that
stage.
And that was because I was stillwrestling with my connection to
perfection.
And I had this false belief thatI needed to do productions as
(14:23):
brilliant, beautiful as I'd beenmaking on tv.
And I was really worried aboutshowing up as my real self in
video.
Yeah.
So instead we used, photos of mefrom television and just
positioned it in the Facebookads as an opportunity to train
with a, uh, televisionpresenter.
And that, um, yeah, it, for me,that validated the offer.
(14:45):
It meant that I understood thatthere were people in business.
And incorporate who needed theskills that I could bring.
And that worked brilliantly.
Then I started to filter in myown video content once I let go,
and I learned from the people Iwas coaching that it was really
accessible and really that, thatthe new language that online was
(15:05):
asking for, that we don't needto have perfect productions.
In fact, we don't want perfectproductions.
We want the real person.
We wanna see the things that gowrong.
We wanna go behind the scenes.
You know, the kind ofinteresting,
Lisa Brandis (15:18):
isn't it, when glitching doesn't happen and you
watch someone sweating out witha start and it's like, it's
kind, it's real, it's, it's,it's endearing, I think.
Um, yeah,
Carmen Braidwood (15:29):
and that's it.
I haven't run Facebook ads sincethen.
You know, I, I've run them onthe odd occasion, but for me,
the main place where I.
Gained traction, um, since thenwith the online business and now
with my in-person work as amedia coach is through organic
marketing.
It's through content that isjust me out there being myself
(15:52):
and sharing insights into what Ido, including speaking on stages
and sharing stories like thatone.
Lisa Brandis (15:57):
Yeah.
Wonderful.
Well, everyone join me to saythank you to Carmen for sharing
and coming on today.
Thank you so much.
Thanks for having me.
it's been amazing to hearinsights If you'd like to learn
more from Carmen or explore herprograms, you can find at
her@carmenbraidwood.com au andshe's on LinkedIn as well, so
I'm sure she would love to hearfrom you guys.
(16:18):
So get connected.
We absolutely love connectingwith people and seeing how we
can help them.
And, she's also got a podcast Ido.
Modern
Carmen Braidwood (16:25):
media.
The podcast is out there.
Yes,
Lisa Brandis (16:27):
indeed.
Nice.
I've listened to a few episodes,it's awesome.
So yeah, go and check her out.
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