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March 8, 2021 45 mins

Women’s fair-trade craft cooperatives around the world have changed the game for so many families. As part of our series on changing female roles in tourism, we look at one inspiring version of this concept where Kathryn has spent meaningful time: Ride 4 A Woman, a compelling place on the edge of Uganda’s mountain gorilla territory of Bwindi Impenetrable Forest National Park. 

In this episode, we talk to Ride 4 A Woman founder Evelyn Habasa about her mother’s dream to help the women of their community, and how the organization has grown from bicycle tours to sewing and weaving, plus a microfinance program and accommodations for travelers. 

Next, we turn to Susie Crippen, a fashion designer and cofounder of J Brand jeans about how she partnered with Evelyn to launch a dress line called 4, hand-sewn by the ladies of Ride 4 A Woman. Follow them @ride4awoman, @susiecrippen and @thisis4official for more on their work and products.

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