REPLAY: When Going Green Gets Murky: Decoding Environmental BS with John Pabon

REPLAY: This episode is from the vault and originally premiered on January 3rd, 2024.

Sometimes, a melody can lead to a movement; this was the case with John Pabon's transformation from a music student to a beacon of sustainability. Our conversation with John casts a light on his pivot from the arts to political science, his work with the United Nations, and his ultimate venture into the consultancy world with Fulcrum Advisors. With John, we crack open the tough shell of greenwashing and peer into its core – where intention doesn't always align with action, and eco-friendly facades sometimes hide a less verdant truth. The discussion is an eye-opener on the sophisticated tactics companies employ to appeal to our greener senses, and it's a call to arms for transparency and accountability. We don't shy away from the hard questions, like the impact of influencers and the importance of adaptability in career paths that aim for a future where sustainability isn't a role but a foundation. The episode culminates with a message of hope and a reminder of the power of focused, individual actions. We share insights on balancing the scales of passion and skills against the weight of global challenges and on the emotional journey of lifestyle changes. Wrapping up, we touch upon the importance of self-care and gratitude amidst the struggle for a better environment, encouraging listeners to embrace their contributions to the collective journey towards sustainability. Carly loves John's approach to hard topics and knows you will too. 

Guest Bio: John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John traveled the world studying the impacts of sustainability first-hand in factories, on fields, and at Fortune 500s. John’s global career has taken him from Los Angeles to New York, Shanghai to Seoul to Melbourne. He’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals capitalize on the benefits sustainability offers. He is a regular contributor to major publications and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is the Chair of The Conference Board’s Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serves on the board of advisors to the U.S. Green Chamber of Commerce. He is the author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet” and “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You."

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