All Episodes

February 15, 2024 47 mins

50% of the global food supply relies on nitrogen fertilizer, which emits tons of greenhouse gasses. But startup Nitricity is making electrified climate-smart fertilizer by literally capturing lightning in reactors. Co-founder and CEO Nicolas Pinkowski joins the podcast to share the startup’s remarkable origin story from a make-shift lab in a Stanford backyard, to a full-fledged company revolutionizing agriculture and the future of our food supply.


Hear how Nico went from engineer to entrepreneur, testing ideas on lemon trees and destroying a few toasters in the process, on Consensus in Conversation streaming now wherever you listen to podcasts. 


Episode Highlights

  • 00:00 Nicolas Pinkowski destroys a toaster in the name of science
  • 00:51 Conor Gaughan introduces Nico Pinkowski and Nitricity 
  • 03:49 Growing up, Stanford engineering, and Silicon Valley
  • 13:00 Nitricity’s origin, capturing lightning to decarbonize fertilizer
  • 26:26 Pitching and scaling decarbonized nitrogen fertilizer
  • 35:03 Working with farmers, potential impact, and future growth 
  • 44:06 What’s next and where to learn more
  • 45:33 End credits


If you liked this episode, listen next to Matt Rogers of Mill Industries on Food Waste, Impactful Product Design, and Innovation


More on Nitricity and Nicolas Pinkowski:



Connect with Conor Gaughan on linkedin.com/in/ckgone and instagram.com/ckgone 


Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com


If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! 


Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.



Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.