In this powerful episode of Conservation Stories, host Tillery Timmons-Sims interviews Dr. Allen Williams—co-founder of Understanding Ag and Regenified, and a pioneer in the regenerative agriculture movement. With roots in six generations of farming and a former academic career in conventional ag science, Dr. Williams shares how a shift in perspective led him to question the effectiveness of mainstream methods and ultimately to redefine what sustainable land stewardship means.
The conversation covers the core principles of regenerative agriculture, including adaptive stewardship, biodiversity, soil biology, and the importance of working with—not against—natural systems. Dr. Williams explains the shortcomings of traditional certification programs and introduces Regenified, a tiered, scalable verification system built by real farmers to reward continuous improvement rather than perfection. He and Tillery discuss the measurable outcomes of regeneration—improved soil health, stronger crops, richer nutrients, and more resilient ecosystems—and how new partnerships are forming to connect producers, brands, and consumers in meaningful ways.
Listeners will also hear candid reflections on industry culture, the need for farmer-centered leadership in sustainability conversations, and the role of science, observation, and experience in driving agricultural transformation. Whether you're a seasoned grower, a consumer curious about where your cotton or food comes from, or an advocate for more regenerative systems, this episode offers both philosophical and practical insight into the journey of healing our land.
More about our guests:
Allen Williams, Ph.D.
6th Generation Farmer & Rancher, Founding Partner Understanding Ag and Regenified
Understanding Ag Website • Regenified Website
For more information about SARA, please visit sara-conservation.com
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Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.
Upcoming Episodes Include:
• Sam Nesbit, 1st United Bank
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center
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