September 5, 2024 • 14 mins
"Bienvenidos a un episodio especial del podcast.
Hoy tenemos un invitado de lujo: Eduardo Cerezuela, consultor experto en Estrategias de Negocio y Gestión Empresarial.
En este episodio, Eduardo nos revela una herramienta que ha sido una de sus ‘armas secretas’ para ayudar a sus clientes a crecer sus ventas, superar a la competencia y posicionarse en las primeras páginas de Google.
Si eres empresario, emprendedor o analista de negocios, no puedes perderte este episodio, porque en él se revela el eslabón perdido que cambiará el juego para tu negocio."
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Oh, yes, yes, yes. In the meantime, he will catch his breath and think about his answer to today's question.
(00:06):
Eduardo Cerezuela, the top voice on LinkedIn and an expert in business strategy and management, is here with us.
Thank you very much for joining us this morning. Eduardo, how are you?
Dear Sara and David, how are you?
How are you? OK, good morning.
I would love to have a flying car.
Yes, that's why we're talking a lot about reality. You'll see that traffic is impossible.
(00:28):
Yes, I can't explain to you what I suffered.
Yes, yes, I can imagine just seeing your face. But anyway, put yourself in a Zen state of mind.
Here I go, here I go.
Quickly, what subjects or courses would you include in schools?
Speaking of today, suddenly, and maybe you see it with your children or with nephews or with the new generations that have been in contact with you,
(00:51):
suddenly, what subjects or courses do you see that you say sparkle? Do you need to see more boxing, or should I have taken calculus?
Or suddenly driver education or for personal finances.
How to make a declaration to the SAT? Nobody explained it to me. I still don't understand it, but oh well.
Spectacular, spectacular question. But there are so many things that have to change in education, right?
(01:18):
So, yesterday, I wrote an article on that subject, but I don't want to go on.
I have several options for today, but I will direct your self-audience.
Yes, yes.
Look, what I would do is what we have to explain to young people, at least to those I can talk to,
they are those who are in the business world. I can't say much about the rest.
(01:40):
Of course.
But are those in the business world they need more practice before they leave university, for example, suitable?
Yes.
And that can be done with spectacular, cutting-edge tools used in the best universities in the United States.
and they are also used in the largest corporate companies in the world to train their employees.
(02:04):
And it is done with simulators, as I did at the time with Cruz Azul.
We have to teach them strategy, teach them what the business world is like, and they have to practice in schools before leaving,
so that they don't make trouble outside, but rather they make it inside the school, in the sense of saying,
if I send a company bankrupt, nothing happens because it is virtual.
Of course.
But if I send it out, it's complicated, do you understand?
(02:26):
So, many things can be incorporated.
The 80s were a type a decade; the 90s were a decade of expansion; the 80s were the issue of the discovery of differentiation,
The 90s were the application of tools to implement what had been discovered in the 80s and how to apply that.
(02:50):
The 2000s saw the explosion of technology, and the years 2000 and 2010 saw the spectacular expansion of information.
2010 onwards, information automation and schools can't keep teaching the same thing.
No, now.
Do you understand? Look at the changes I'm pointing out (03:08):
80, 90, 2000, 2010, 2020, and schools still teach the same thing.
So, there is a need to make a major adaptation.
Technology is another super important aspect.
Hey, and you bring us an interesting case today to analyze.
I have two things (03:25):
I will punish myself for being late, and I have two things but I want your audience to choose.
Let's see.
I'm going to self-flagellate. The first is, one option is,I can reveal one of my most secret tools, which I have never done.
Never.
I have helped many people in business, young people, and entrepreneurs, and it also serves to audit the work of digital marketing agencies.
(03:59):
Sometimes, they sell you a digital service job, and you need to know if they are doing it well. You are paying, and you have no idea what they are doing.
I can do that. Or I can explain it to you. Well, at the time, I was thinking of talking about inflation for people who have to suffer it every day.
How it is generated, the errors that there are in the estimation of inflation by the government, by governments.
(04:24):
and how to interpret that in our lives and in our companies, and how to defend ourselves from that scourge.
So they are two very interesting topics, but the truth is that I prefer that your audience chooses, Sara and David, that you choose your audience.
I am willing and delighted; as always, it is a pleasure to be here.
The secret.
The secret is a powerful tool that I use, which can make your ventures explode.
(04:50):
But let's see, let's see, what are the two options?
The secret is that I'm going to reveal the tool.
It's the tool or...
Or tell them about inflation, what's happening, how to handle it, what's due.
I'd stick with the secret.
The secret.
The secret.
The secret is in your eyes, right?
Like the movie...
Oh, what a beautiful movie.
Very famous.
That's my favorite in life.
However, tell us at 99, 91, 26, 00, 97. In the meantime, we'll get the truth out of you.
(05:18):
Oh, so you have to tell each other the secret?
Yes, the truth is...
You can't leave here.
I'm going to the car, a car was hit for being late.
So, I'm going to fix something.
And you have names, all the names.
I would never do it, but now I will do it.
Yes.
And it's a real tool that's going to help them a lot, a lot.
I've had many cases, you know, of companies telling me, "No, what happens is that my product doesn't sell."
(05:44):
And, of course, it doesn't sell because sometimes it has to be sold online, but it needs to be visible on the Internet.
Yes, but it's not there; it doesn't appear on Google.
So, there's a tool that allows you to study your company and avoid the competition.
This was unthinkable in the eighties.
We were going crazy trying to find out how to research a market.
(06:05):
We were going crazy trying to find out how to do strategic research to investigate the competition, better position your product, move forward, and grow.
We were going crazy; we had no information.
Today, the information is on the Internet.
If you know how to use the right tools, you can study a market and your competition perfectly.
I did it yesterday for a client.
(06:28):
Oh, yes.
Yes, with a super secret tool that I've been using for three years now.
Look how hard it is for me, what I will say.
Tell him, tell him, tell him.
I'm going to let him go, and that's it.
I'm going to make it free.
In assisted mode.
It's called Uber. You're going to laugh at the name, but it doesn't matter. It's called Uber, like Uber, Suggest, like Suggest in English, Uber Suggest.
(06:52):
Suggest is with double G.
Suggest with double G.
It isThe tool was created in 2017 by one of the best marketers in the world, Neil Patel, a technology monster.
He is heard in many international forums. He was born in 1985, so I think he must be barely 40 years old.
(07:17):
And he has a very cool look like David, who always looks young.
Yes, yes, yes.
And then...
David's and Eduardo's too.
Yes, well, a little bit of this, this is just the shirt.
So, this Neil Patel, the truth is, he is a reference in the world of technology; he is a genius, you see?
(07:40):
So he bought a tool called Google Suggest, took the Google Suggest tool as a basis, and created this page, this platform, and this product—it's called Uber Suggest.
Uber in German is superior. It means something superior, something supreme, right? Something super. And Suggest is a suggestion in the United States.
(08:03):
He was born in the United States but is from an Indian family, right?
And then he has his family. He is married and keeps a very low profile. Nothing is known about his personal life, but he is a... then you listen to him talk, and it is impressive.
So, the guy took that tool base and created a platform called SEO.
(08:24):
I'm not going to explain what that means because it is very technical; it means Search Engine Optimization, but it helps.
It's a search engine.
Exactly. Yeah, huh? You've got it fixed, Sara.
So, it's a tool that lets you hack algorithms. So, this...
And the guy, what's most interesting about this is that of the tools on the market; it's not only one of the most complete but also one of the most affordable.
(08:51):
Because there are other tools like... I can't say it.
Yes.
SEMrush is a spectacular tool and the most complete, but it is very expensive and impossible to access.
So, well, it is impossible to access for... it depends. If that is a marketing agency, it is different, right?
It may be worth it.
It depends on the size of the agency.
(09:13):
What does this tool allow you to do?
You go to the page of the platform I told you about, .com, blah, blah, blah. You enter the name of your website, the HTTPS, you see the double R&D, blah, blah, blah, and it automatically tracks the entire page and gives you an audit report of it.
(09:34):
It's spectacular.
It tells you how many pages need to be coded better and how many have programming errors.
Like that.
It tells you which keywords are most viewed on your page.
Yeah.
You can find out which keywords your competition is using.
Yeah.
What are the words that bring you the most traffic?
(09:56):
Yeah.
What number do you occupy in Google searches?
What positioning do you have in Google?
If you press like this, boom, it comes up first, last, and next on page 10.
It can tell you how long it takes for your cell phone to click and how many seconds it takes for the page to appear on your phone.
Oh.
It can tell you how long your page will take to appear on the computer.
(10:19):
That's important.
Yes, yes.
Because if it's wrong or if it has configuration problems or coding problems on the page.
Uh-huh.
So, you go like this to see, and you say, ugh, how annoying, is it an action to be able to move on to another?
Yeah, yeah.
You don't expect it. 147 00:10 :33,620 --> 00:10:34,620 No.
Well, this tells you when you're optimal, when you're doing well, when you can.
This is an awesome tool.
(10:41):
But you can't just do it.
Imagine if you put in that same thing that you're finding out about yourself.
You can also put it with pages from your competition and skip the whole page.
It will tell you which social networks they are most active on, how much traffic they have on each of those social networks,
what words serve them the most, how many backlinks they have.
Backlinks are things that Google considers super important. You know they are important when they give you a click from another page to enter yours.
(11:11):
They track it, too.
Ah.
And that.
Which is quite common all of a sudden.
Yes, but it has a way of being tracked.
OK.
So, if you have more backlinks, you have a better chance of ranking in Google.
And an additional secret.
Which backlinks generate the most traffic and the best positioning in Google?
No.
Those with a .gov extension and those with a .edu extension.
(11:35):
Edu?
Yes.
Like Eduardo Ceresuela.
Edu.
No, no, no.
Edu.education.edu.
Edu.education.edu.
Edu.education.edu.
Those backlinks when the origin of those backlinks come from those places, it still ranks you better in Google.
Wow.
We managed to get a company a while back, which was, I don't know, in position 40,
(11:57):
on page one of Google for a long time.
So, what happened?
And what do you give Edu a point for?
No, no.
Not much, right?
No, you have to do the whole audit.
Oh, well, of course, of course.
And with that audit, you modify, you correct the errors on the page, you
correct the pages that are broken, that are 404 errors, those that can't load.
You're doing...
Ah, that mistake is super common, too.
(12:18):
You're seeing many changes, see?
What they're doing is favoring...
Of course, you're going up.
...speed.
Of course.
No?
What I'm telling you is free, Sara.
Yes.
It's free.
What do they give you for free in this world today?
Nothing, nothing.
Of course, he has different plans on his page.
This is the hook; it's the first thing.
(12:38):
It can give you many more things.
But above all, for entrepreneurs, it is also beneficial.
But it's imagine, imagine.
You're designing your page, right?
He says, OK, I've already designed the page, I've already done everything.
You go ahead and run this audit, and you know exactly what you have to do to
improve and modify, do you understand?
Today we have to…
(12:59):
Yes.
…cut, let's see, what can you leave us with, Eduardo, quickly?
Well, it's that I…
As they say here, I took off my jacket, right? 214 00:13:09,620 --> 00:13:11,860 Dec And, he says, he says, he already…
I left a tremendous key for entrepreneurs to…
But give us a key to use it correctly.
Well, between…
(13:21):
Because if there is no interpretation…
It is amicable.
Go to the page and look for the platform.
Yes, look for the platform, put the name of your company on your website, and do
a first mapping, and you will realize.
Look for your competition, put your competition's name.
What do you have to put?
Yes, there is the name, all the code of the page, the top part, you see?
(13:42):
Yes, HTTP, yeah.
The name of your competition and…
And nothing else.
And the system audits everything.
What's the name of the system?
I mean, for those who don't...
Uber Suggest.
OK.
Uber Suggest.
Great, so you're learning about inflation, then.
Yes.
Let's leave the topic of inflation for next week, Eduardo.
For entrepreneurs.
(14:03):
Wow.
I mean, no, no, no.
I mean, now.
I'll sum up your life today.
Don't leave anything out.
Eduardo, it was worth it that you ran.
Eduardo Cerezuela, top voice on LinkedIn, expert in business strategy and management
business.
Thank you very much for this morning's conversation.
Thanks as always, Eduardo.
Thank you all.
Good morning, and have a nice day.
Good morning.
And we'll see each other and come back.
Oh, yes, yes, yes. In the meantime, he will catch his breath and think about his answer to today's question.
(00:06):
Eduardo Cerezuela, the top voice on LinkedIn and an expert in business strategy and management, is here with us.
Thank you very much for joining us this morning. Eduardo, how are you?
Dear Sara and David, how are you?
How are you? OK, good morning.
I would love to have a flying car.
Yes, that's why we're talking a lot about reality. You'll see that traffic is impossible.
(00:28):
Yes, I can't explain to you what I suffered.
Yes, yes, I can imagine just seeing your face. But anyway, put yourself in a Zen state of mind.
Here I go, here I go.
Quickly, what subjects or courses would you include in schools?
Speaking of today, suddenly, and maybe you see it with your children or with nephews or with the new generations that have been in contact with you,
(00:51):
suddenly, what subjects or courses do you see that you say sparkle? Do you need to see more boxing, or should I have taken calculus?
Or suddenly driver education or for personal finances.
How to make a declaration to the SAT? Nobody explained it to me. I still don't understand it, but oh well.
Spectacular, spectacular question. But there are so many things that have to change in education, right?
(01:18):
So, yesterday, I wrote an article on that subject, but I don't want to go on.
I have several options for today, but I will direct your self-audience.
Yes, yes.
Look, what I would do is what we have to explain to young people, at least to those I can talk to,
they are those who are in the business world. I can't say much about the rest.
(01:40):
Of course.
But are those in the business world they need more practice before they leave university, for example, suitable?
Yes.
And that can be done with spectacular, cutting-edge tools used in the best universities in the United States.
and they are also used in the largest corporate companies in the world to train their employees.
(02:04):
And it is done with simulators, as I did at the time with Cruz Azul.
We have to teach them strategy, teach them what the business world is like, and they have to practice in schools before leaving,
so that they don't make trouble outside, but rather they make it inside the school, in the sense of saying,
if I send a company bankrupt, nothing happens because it is virtual.
Of course.
But if I send it out, it's complicated, do you understand?
(02:26):
So, many things can be incorporated.
The 80s were a type a decade; the 90s were a decade of expansion; the 80s were the issue of the discovery of differentiation,
The 90s were the application of tools to implement what had been discovered in the 80s and how to apply that.
(02:50):
The 2000s saw the explosion of technology, and the years 2000 and 2010 saw the spectacular expansion of information.
2010 onwards, information automation and schools can't keep teaching the same thing.
No, now.
Do you understand? Look at the changes I'm pointing out (03:08):
80, 90, 2000, 2010, 2020, and schools still teach the same thing.
So, there is a need to make a major adaptation.
Technology is another super important aspect.
Hey, and you bring us an interesting case today to analyze.
I have two things (03:25):
I will punish myself for being late, and I have two things but I want your audience to choose.
Let's see.
I'm going to self-flagellate. The first is, one option is,I can reveal one of my most secret tools, which I have never done.
Never.
I have helped many people in business, young people, and entrepreneurs, and it also serves to audit the work of digital marketing agencies.
(03:59):
Sometimes, they sell you a digital service job, and you need to know if they are doing it well. You are paying, and you have no idea what they are doing.
I can do that. Or I can explain it to you. Well, at the time, I was thinking of talking about inflation for people who have to suffer it every day.
How it is generated, the errors that there are in the estimation of inflation by the government, by governments.
(04:24):
and how to interpret that in our lives and in our companies, and how to defend ourselves from that scourge.
So they are two very interesting topics, but the truth is that I prefer that your audience chooses, Sara and David, that you choose your audience.
I am willing and delighted; as always, it is a pleasure to be here.
The secret.
The secret is a powerful tool that I use, which can make your ventures explode.
(04:50):
But let's see, let's see, what are the two options?
The secret is that I'm going to reveal the tool.
It's the tool or...
Or tell them about inflation, what's happening, how to handle it, what's due.
I'd stick with the secret.
The secret.
The secret.
The secret is in your eyes, right?
Like the movie...
Oh, what a beautiful movie.
Very famous.
That's my favorite in life.
However, tell us at 99, 91, 26, 00, 97. In the meantime, we'll get the truth out of you.
(05:18):
Oh, so you have to tell each other the secret?
Yes, the truth is...
You can't leave here.
I'm going to the car, a car was hit for being late.
So, I'm going to fix something.
And you have names, all the names.
I would never do it, but now I will do it.
Yes.
And it's a real tool that's going to help them a lot, a lot.
I've had many cases, you know, of companies telling me, "No, what happens is that my product doesn't sell."
(05:44):
And, of course, it doesn't sell because sometimes it has to be sold online, but it needs to be visible on the Internet.
Yes, but it's not there; it doesn't appear on Google.
So, there's a tool that allows you to study your company and avoid the competition.
This was unthinkable in the eighties.
We were going crazy trying to find out how to research a market.
(06:05):
We were going crazy trying to find out how to do strategic research to investigate the competition, better position your product, move forward, and grow.
We were going crazy; we had no information.
Today, the information is on the Internet.
If you know how to use the right tools, you can study a market and your competition perfectly.
I did it yesterday for a client.
(06:28):
Oh, yes.
Yes, with a super secret tool that I've been using for three years now.
Look how hard it is for me, what I will say.
Tell him, tell him, tell him.
I'm going to let him go, and that's it.
I'm going to make it free.
In assisted mode.
It's called Uber. You're going to laugh at the name, but it doesn't matter. It's called Uber, like Uber, Suggest, like Suggest in English, Uber Suggest.
(06:52):
Suggest is with double G.
Suggest with double G.
It isThe tool was created in 2017 by one of the best marketers in the world, Neil Patel, a technology monster.
He is heard in many international forums. He was born in 1985, so I think he must be barely 40 years old.
(07:17):
And he has a very cool look like David, who always looks young.
Yes, yes, yes.
And then...
David's and Eduardo's too.
Yes, well, a little bit of this, this is just the shirt.
So, this Neil Patel, the truth is, he is a reference in the world of technology; he is a genius, you see?
(07:40):
So he bought a tool called Google Suggest, took the Google Suggest tool as a basis, and created this page, this platform, and this product—it's called Uber Suggest.
Uber in German is superior. It means something superior, something supreme, right? Something super. And Suggest is a suggestion in the United States.
(08:03):
He was born in the United States but is from an Indian family, right?
And then he has his family. He is married and keeps a very low profile. Nothing is known about his personal life, but he is a... then you listen to him talk, and it is impressive.
So, the guy took that tool base and created a platform called SEO.
(08:24):
I'm not going to explain what that means because it is very technical; it means Search Engine Optimization, but it helps.
It's a search engine.
Exactly. Yeah, huh? You've got it fixed, Sara.
So, it's a tool that lets you hack algorithms. So, this...
And the guy, what's most interesting about this is that of the tools on the market; it's not only one of the most complete but also one of the most affordable.
(08:51):
Because there are other tools like... I can't say it.
Yes.
SEMrush is a spectacular tool and the most complete, but it is very expensive and impossible to access.
So, well, it is impossible to access for... it depends. If that is a marketing agency, it is different, right?
It may be worth it.
It depends on the size of the agency.
(09:13):
What does this tool allow you to do?
You go to the page of the platform I told you about, .com, blah, blah, blah. You enter the name of your website, the HTTPS, you see the double R&D, blah, blah, blah, and it automatically tracks the entire page and gives you an audit report of it.
(09:34):
It's spectacular.
It tells you how many pages need to be coded better and how many have programming errors.
Like that.
It tells you which keywords are most viewed on your page.
Yeah.
You can find out which keywords your competition is using.
Yeah.
What are the words that bring you the most traffic?
(09:56):
Yeah.
What number do you occupy in Google searches?
What positioning do you have in Google?
If you press like this, boom, it comes up first, last, and next on page 10.
It can tell you how long it takes for your cell phone to click and how many seconds it takes for the page to appear on your phone.
Oh.
It can tell you how long your page will take to appear on the computer.
(10:19):
That's important.
Yes, yes.
Because if it's wrong or if it has configuration problems or coding problems on the page.
Uh-huh.
So, you go like this to see, and you say, ugh, how annoying, is it an action to be able to move on to another?
Yeah, yeah.
You don't expect it. 147 00:10 :33,620 --> 00:10:34,620 No.
Well, this tells you when you're optimal, when you're doing well, when you can.
This is an awesome tool.
(10:41):
But you can't just do it.
Imagine if you put in that same thing that you're finding out about yourself.
You can also put it with pages from your competition and skip the whole page.
It will tell you which social networks they are most active on, how much traffic they have on each of those social networks,
what words serve them the most, how many backlinks they have.
Backlinks are things that Google considers super important. You know they are important when they give you a click from another page to enter yours.
(11:11):
They track it, too.
Ah.
And that.
Which is quite common all of a sudden.
Yes, but it has a way of being tracked.
OK.
So, if you have more backlinks, you have a better chance of ranking in Google.
And an additional secret.
Which backlinks generate the most traffic and the best positioning in Google?
No.
Those with a .gov extension and those with a .edu extension.
(11:35):
Edu?
Yes.
Like Eduardo Ceresuela.
Edu.
No, no, no.
Edu.education.edu.
Edu.education.edu.
Edu.education.edu.
Those backlinks when the origin of those backlinks come from those places, it still ranks you better in Google.
Wow.
We managed to get a company a while back, which was, I don't know, in position 40,
(11:57):
on page one of Google for a long time.
So, what happened?
And what do you give Edu a point for?
No, no.
Not much, right?
No, you have to do the whole audit.
Oh, well, of course, of course.
And with that audit, you modify, you correct the errors on the page, you
correct the pages that are broken, that are 404 errors, those that can't load.
You're doing...
Ah, that mistake is super common, too.
(12:18):
You're seeing many changes, see?
What they're doing is favoring...
Of course, you're going up.
...speed.
Of course.
No?
What I'm telling you is free, Sara.
Yes.
It's free.
What do they give you for free in this world today?
Nothing, nothing.
Of course, he has different plans on his page.
This is the hook; it's the first thing.
(12:38):
It can give you many more things.
But above all, for entrepreneurs, it is also beneficial.
But it's imagine, imagine.
You're designing your page, right?
He says, OK, I've already designed the page, I've already done everything.
You go ahead and run this audit, and you know exactly what you have to do to
improve and modify, do you understand?
Today we have to…
(12:59):
Yes.
…cut, let's see, what can you leave us with, Eduardo, quickly?
Well, it's that I…
As they say here, I took off my jacket, right? 214 00:13:09,620 --> 00:13:11,860 Dec And, he says, he says, he already…
I left a tremendous key for entrepreneurs to…
But give us a key to use it correctly.
Well, between…
(13:21):
Because if there is no interpretation…
It is amicable.
Go to the page and look for the platform.
Yes, look for the platform, put the name of your company on your website, and do
a first mapping, and you will realize.
Look for your competition, put your competition's name.
What do you have to put?
Yes, there is the name, all the code of the page, the top part, you see?
(13:42):
Yes, HTTP, yeah.
The name of your competition and…
And nothing else.
And the system audits everything.
What's the name of the system?
I mean, for those who don't...
Uber Suggest.
OK.
Uber Suggest.
Great, so you're learning about inflation, then.
Yes.
Let's leave the topic of inflation for next week, Eduardo.
For entrepreneurs.
(14:03):
Wow.
I mean, no, no, no.
I mean, now.
I'll sum up your life today.
Don't leave anything out.
Eduardo, it was worth it that you ran.
Eduardo Cerezuela, top voice on LinkedIn, expert in business strategy and management
business.
Thank you very much for this morning's conversation.
Thanks as always, Eduardo.
Thank you all.
Good morning, and have a nice day.
Good morning.
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