The CPG Guys

The CPG Guys

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Episodes

July 31, 2021 50 min

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone &  Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.

This is the the second in a two-part partnership with Absolutdata.

Fo...

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The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products.

Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/
Follow American Fireglass online at: http://americanfireglass.com

Matt answers these questions:

1) How exactly did you get into f...

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The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. 

Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/
Follow Fetch Rewards online at: http://fetchrewards.com
Download the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649
...

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The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail ...

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The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.

Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Sam's Club online at: http://samsclub.com

Abi answers these questions:

1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?
2) Could you please ...

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The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.

Follow Michael Hauck on LinkedIn at: https://www.linke...

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The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.

This is the third episode in a 3 part series with Label Insight.

Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Tim and Josh answer these que...

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The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe.

Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/
Follow Morning News Beat online at: http://morningnewsbeat.com
Purchase Kevin's book "The Big Picture" on Amazon

Kevin answers these questions:

1) Many people are focused on what appears to be an end in s...

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The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.

This is the the first in a two-part partnership with Absolutdata.

Follow Absolutdata onli...

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The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty.

Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphy
Follow Replenium online at: https://www.replenium.com/ 

Tom answers these questions:

1) Based upon the research you have conducted, why are retailer-based s...

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The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe...

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The CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.

Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999
Follow TCC Global online at: http://www.tccglobal.com

Simon answers these questions:

1. What changes are you seeing in the US grocery ...

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The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.

This is the second in a 3 ...

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The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more.

Follow Jeff Wells on LinkedIn at: https://www.linkedin.com/in/jeff-...

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The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.

Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.

Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at...

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The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant pa...

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The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.

This is the second in a 3 part series with Label Insight.

Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Dagan and Roy answe...

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The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.

Follow E.L.F. Beauty online at: http://www.elfbeauty.com
Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/

Ekta answers these questions:

  •  How is the...
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    The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target ...

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    The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chi...

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