The CPG Guys

The CPG Guys

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Episodes

August 10, 2022 56 min

The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.

Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Instacart on LinkedIn a...

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The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, ...

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This episode explores 3 new content additions to the CPG Guys community.

Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media.

On Thursdays, the CPG Guys LinkedIn page will featu...

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The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods.

Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/
Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/
Follow Mondelēz International online at: https://www.mondel...

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The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered.

Founded an...

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The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-...

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The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.

Follow Evan Hovorka on LinkedIn at:  https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective on LinkedIn at: https://w...

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The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more.

This episode is sponsored by Intentwise.

Follow Sreenath Reddy on LinkedIn at: https://www.linkedin.com/...

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The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer.

Follow Veeral Shah on LinkedIn at:  https://www.linkedin.com/in/veshah/
Follow Nestlé USA on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé USA online at: https://www.nestleusa.com/

Veeral answers these questions:

1) Your story starts at Universit...

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In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.

Topics they cover:

  • State of omnichannel - ecommerce or store - who is winning? 
  • Implosion of immediate delivery vertical
  • The emergence of live streaming & video 
  • Influence of digital content on in-store sales 
  • DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why ...
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    In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, i...

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    In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company.

    Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/
    Follow Mondelēz on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/
    Follow Mondelēz online at: https://www.monde...

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    The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. 

    This episode is sponsored by Catalina.

    Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/stacey-hawes-38a4852/
    Follow Catalina on LinkedIn at: https://www.linkedin.com/company/ca...

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    The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. 

    Follow  Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/
    Find Colgate brand products at http://shop.colgate.com
    Find Co by Colgate brand products at https://co.colgate.com/
    Find Hello brand products at https://www.hello-products.com/

    Dana answers these q...

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    The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.

    This episode is sponsored by InContext Solutions.

    Follow InContext online at: http://incontextsolut...

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    The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.

    Bryan speaks with Sri about the fast moving world of Retail Media.

    Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0
    Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/
    Follow OCG online at: https://www.omnicomcommercegroup.com/

    Please provide the CPG Guys feedback at htt...

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    The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. 

    This episode is sponsored by Habu.

    Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/
    Follow Habu o...
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    The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores.

    Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/
    Follow DIGITS on Lin...

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    The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world

    Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/
    Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/
    Follow ...

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    The CPG Guys, Sri & PVSB, are joined in this episode by:

  • Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group
  • Erin Dye Lastra, Sr Director of Business Development at Criteo
  • This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that...

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