The CPG Guys

The CPG Guys

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”... Show More

Episodes

March 5, 2021 35 min

The CPG Guys, Sri & PVSB, are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile a...

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The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.

Michael joins the CPG Guys to discuss these questions:

  • Your e...
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    The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.

    Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eagle, CVS & Albertsons.

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    The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.

    Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys

    Andrew and Sri discuss the following topics during the episode:

  • N...
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    The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.

    Questions Melissa answers:

  • From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.
  • What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?
  • How important is eCommerce i...
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    The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.

    In Alex's conversation with Peter, he answers the following questions:

  • Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today?
  • What ...
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    To celebrate 20,000 downloads of The CPG Guys podcast, Sri  & PVSB decide to share with our audience the "inside baseball" of our podcast.

    We answer the following questions:

  • Why did we found the podcast?
  • What was the original format of the podcast?
  • Why did we choose to change the format?
  • What is the mission of the podcast?
  • How does diveristy & inclusion play into our format?
  • How did we convince guests to join us?
  • How did we...
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    The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.

    Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast 

    Questions that Justin addresses:

  • Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid?
  • Selfcare - that’s today’s norm? Why has sel...
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    The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.

    Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial su...

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    The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.

    Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial su...

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    The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond.

    This is a fun and lively conversation about the transforming landscape of eCommerce.

    Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast 

    Questions that Andrea addresses:

  • Your story starts as a Golden Gopher, and is ceme...
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    The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Questions that Lior addresses:

  • Your story starts at USC, then you became an MD (doctor) and then you got your MBA. Now you’re a founder of a fast...
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    January 21, 2021 42 min

    The CPG Guys, Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion. Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog received hundreds of visitors daily and reaches over 30,000 Instagr...

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    The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Questions that Guru addresses:

  • How did your professional experiences at Shutterfly, eBay and Amazon affect ...
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    The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of  The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Rob covers the following topics:

  • What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?
  • Are PDPs & ...
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    The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Katie answers these questions:

  • What was the shopping experience friction that frustrated you as a shopper, leadin...
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    The CPG Guys Sri & PVSB welcome Chieh Huang, co-founder & CEO of Boxed.com for this episode.

    Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Questions Chieh answers include:

  • Your career was born into the legal field early and then passed Astro Ape & Zynga? How was Boxed born? 
  • W...
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    The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.

    In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Specifically, Bryan addresses these questions:

  • As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately s...
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    The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.

    In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    Specifically, Bryan addresses these questions:

  • Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? H...
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    The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.

    Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast 

    In the fourth episode of this series, Retailer awards are named for the following categories:

  • Most Innovative Retailer 
  • Best Retail Mobile App  
  • Best Customer Generated Content 
  • Best Retail UX 
  • Best Part...
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