Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/ Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Our guest on today’s episode is Daniel Faierman, Partner at Habitat Partners. Habitat Partners is an early-stage venture fund that is part of Red Antler. Red Antler is one of the premier branding and marketing agencies. We focus this conversation on Habitat Partners investment strategy. The relationship with Red Antler, why they both invest in consumer brands and software businesses, the differences in the underwriting process in each of these business types, why for them it makes to have two strategies, how he thinks about returns.
00:00 Introduction
02:04 Daniel's Journey into Food and Beverage
04:13 Challenges of Innovation in Big CPG Companies
08:05 The Role of Strategic Partners in Scaling Brands
09:34 Red Antler's Venture into Investment
19:54 Habitat Partners' Investment Strategy
28:29 Sourcing and Red Antler's Impact
29:55 Introducing Propeller Industries
30:49 Key Metrics for Consumer Brands
34:19 Navigating Competitive Investment Landscapes
34:46 The Role of Creative in CPG and B2B SaaS
37:21 Transitioning from Health and Wellness to B2B SaaS
40:06 The Importance of AI in SaaS
43:35 Evaluating Founders and Teams
46:46 Lightning Round: Trends, Myths, and Personal Insights
54:20 Conclusion and Final Thoughts
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