Bob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments.
We discuss the history of market research, and how the field has continued to grow during The Corona Economy as companies have been pressed to make more decisions with more speed and less information than ever before.
Bob’s Research Business Daily Report can be found here, and Bob can be found on LinkedIn here. His book “Beyond Broadway Joe: The Super Bowl Team that Changed Football” can be found on Amazon here.
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