Köztudott, hogy B2B-ben sokkal hosszabb a vásárlást megelőző döntéshozatal, mint B2C-ben. Ez főként annak tudható be, hogy B2B-ben drágább, összetettebb szolgáltatások közül kell választani, amely választás alapos megfontolást követel. Nagyon sok vállalkozás figyelmen kívül hagyja a döntéshozatal korai fázisait, és kizárólagosan sales központú marketinget csinál. A pipeline marketing segítségével azonban felkarolhatjuk az egész döntéshozatali folyamatot az elejétől a végéig, hogy az egész piacnak hatékonyan tudjunk marketingezni. A Content Cafe legújabb adásában a pipeline marketing előnyeiről és a B2B-s döntéshozatali folyamatról osztjuk meg véleményünket.
YOUTUBE ► https://www.youtube.com/watch?v=4k2sZgSHH_A&ab_channel=ContentCafe
ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER ► https://www.stitcher.com/podcast/content-cafe
PODBEAN ► https://contentcafe.podbean.com
GOOGLE PODCASTS ► https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX ► https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS ► https://pca.st/8colpt43
TUNEIN ► https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO ► https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM ► https://player.fm/series/content-cafe
PODTAIL ► https://podtail.com/podcast/content-cafe/
PODCASTADDICT ► https://podcastaddict.com/podcast/3076891
IRATKOZZ FEL ► https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM ► https://www.instagram.com/_contentcafe
Email ► attila@contentcafe.hu
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