Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social media Social media marketing tips that convert views into sales Productivity hacks for content batching and consistent posting Digital marketing, email funnels, and brand visibility Work-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Episodes
In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston!
We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you r...
If you're balancing a full-time job and building a business, this episode is about to bless you! Today, I’m pulling back the curtain and sharing the exact systems and tools I use to keep my brand running smoothly — even while working my 9-5 and chasing my little one around.
I'm diving into the behind-the-scenes structure that helps me stay consistent, organized, and sane as a side-hustling entrepreneur. From ...
In this week's episode of The Side-HustlHER Podcast, I’m sitting down with Rockie, a licensed esthetician and makeup artist who's shifting her business toward skincare and self-care essentials.
Rockie came to the audit feeling stuck on what to post, how to position her services, and how to make her page actually work for her. In this live social media audit, we walked through exactly how to clean...
If you’ve ever wondered why your dream clients aren’t finding you—even though you’re posting consistently—this episode is for you.
In today’s conversation, I’m diving deep into how to make your social media profile fully SEO-friendly. Not just your website or your blog—your Instagram, TikTok, LinkedIn, and even Pinterest profiles can (and should) be optimized to show up when your ideal audience is searching for yo...
In this episode of The Side-HustlHER Podcast, I chat with the incredible Ro Shah, a former McKinsey consultant and software engineer turned full-time entrepreneur. Ro has made over $500,000 in sales within just three years and specializes in helping women of color entrepreneurs create systems to scale their businesses successfully. If you’ve ever felt like posting on social media and waiting for clients to come isn’t ...
In this episode of The Side HustlHER Podcast®, we dive into the power of visibility and how it directly impacts your business growth. If you've been feeling like your marketing efforts are going unnoticed, this episode is a must-listen. I will be breaking down the difference between visibility and marketing, sharing actionable strategies to increase your brand’s visibility, and explaining why being consistent and...
In this episode of The Side-HustlHER Podcast®, I sit down with Coach Lee, a productivity and accountability coach who also works as a full-time criminal defense attorney. If you’ve ever wondered how to juggle your corporate job, business, and personal life without feeling completely overwhelmed, this episode is for you!
What You’ll Learn:
- How to uncover hidden time in your day to work on your goals.
- The biggest time-...
Going viral sounds like a dream! More eyes on your content, a flood of new followers, crazy engagement. But here’s the truth: Going viral doesn’t guarantee success or sales—and I learned that the hard way.
In this episode of The SideHustlHER Podcast, I’m sharing what happened when I went viral TWICE! Both videos racked up millions of views. And guess what? I made $0 from them.
It was a wake-up call that virality alone w...
Feeling overwhelmed by your marketing strategy? In this episode of The SideHustlHER Podcast, I'm breaking down my Q2 marketing strategy and revealing what I'm stopping, starting, and prioritizing to grow my business in a more intentional and sustainable way. If you’ve been feeling stretched thin, overwhelmed by all the platforms, or just tired of doing too much and not seeing results, this episode is for you...
If you’ve ever felt drained by social media but still want to grow your business, this episode is for you! In this conversation with Andria Singletary, a visibility strategist and podcast expert, we dive into how to market and grow your business without being social media dependent.
Andria shares her personal journey—how she built her business, pivoted from podcast management to visibility strategy, and created a marke...
In this episode of The Side-HustlHER Podcast, I sit down with my friend and fellow entrepreneur, Courtney Darden, a Houston-based makeup artist, educator, and mompreneur, to talk about what it really takes to balance a full-time job, motherhood, and a thriving beauty business.
Courtney’s story is so inspiring because she’s been in the beauty industry for over 10 years, growing her business from the ground up—without re...
What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?
In this episode of The Side-HustlHER Podcast, I sat down with Soraya, a content creator, and NICU mom who turned one of the most challenging seasons of her life into her biggest breakthrough. From being laid off from her six-figure job to navigating an une...
Have you ever wondered what it really takes to balance motherhood, marriage, business, and content creation—and still build a life you love? This episode is for you!
I sat down with my friend Laurin Jo, content creator, travel enthusiast, and the queen of affordable travel, to talk about her journey from single mom to content creator and entrepreneur.
Laurin shares how she started out blogging and pitching brands (befo...
Starting a business is exciting, but ignoring the legal side of things can cost you big time. Many entrepreneurs make costly mistakes simply because they don’t know what they don’t know.
In this episode of The SideHustlHER Podcast, I’m joined by El-Elyon, Esq., a trademark and business attorney who specializes in helping small business owners protect their brands, secure trademarks, and navigate contracts with confiden...
Setting goals is easy. Achieving them? That’s where most people get stuck.
If you’ve ever felt overwhelmed by your big business dreams and unsure where to start, this episode is for you. I’m joined by Clarissa, a web design and business consultant who helps entrepreneurs turn their ideas into action. We’re breaking down how to set clear, realistic goals, turn them into small, actionable steps, and track progress withou...
Are you dreaming of turning your side hustle into your full-time business? You’re not alone! Many entrepreneurs struggle with knowing when and how to make the leap.
In this episode of The SideHustlHER Podcast, I’m joined by Chelsea Lester, a commercial realtor, law student, and co-founder of Bloom, a faith-based community for women. Chelsea took her real estate business from a side hustle to her main hustle, and today,...
Tax season is here, and if you’re a side-hustler, content creator, or small business owner, you need to know how to maximize your deductions and avoid costly mistakes. Filing your taxes doesn’t have to be stressful—as long as you’re prepared!
In this episode of The Side-HustlHER Podcast, I’m joined by Takara Broussard, a tax advisor and founder of KAJN Tax Services, to break down everything you need to know before you ...
We’re at that point in the year where the excitement around our goals starts to wear off. Motivation dips, obstacles creep in, and suddenly, pushing forward feels harder than ever.
We’ve all been there—you start something new, whether it’s a business, a project, or a personal goal, and at first, you’re all in. The energy is high, the vision is clear… until one day, it’s not. The excitement fades, the work feels heavier...
Feeling overwhelmed by content creation? You’re not alone, sis! In Episode 7 of The SideHustlHER Podcast, we’re tackling content strategy in 2025 — what it is, why you need one, and how to create a plan that works for you. Whether you’re balancing a 9-5, a side hustle, or motherhood, this episode will help you show up consistently online without feeling burned out.
If you’re ready to grow your brand, reach your goals, ...
Let’s talk about money mistakes! It’s so tempting to throw money at all the fancy tools and shiny things when starting your personal brand, but trust me—there are some things you just don’t need right away.
In this episode, I’m sharing 6 things you shouldn’t waste your money on when building your brand. These are the things I wish someone had told me when I first started, and now I’m here to help you avoid them!
If you...
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