#51: Paul Klein is a pricing and positioning expert who helps executives leverage their expertise to start and scale a 7-figure consulting business.
In this episode we cover the biggest pricing mistake you're probably making right now, how to figure out the true value of the products and services you're offering, and what the three best strategies are for getting people to pay you what you're worth.
Paul also shares the three pillars of business that will get you out of feast or famine and into steady exponential growth.
And we’ve put together a special worksheet just for this episode that will help you make sure the content you’re creating is fueling each pillar of your business.
So, after you listen to this episode, remember to go to contentheroes.com/worksheet51 to download your pillars worksheet right away.
If you're ready to work less for more money and start charging what you're worth, you'll definitely want to stick around for the rest of this episode.
Show notes and episode transcript at contentheroes.com/51
👉 Download this episode's FREE Worksheet to MAP YOUR CONTENT TO YOUR REVENUE PILLARS.
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