Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Are you great at what you do, but still feel overlooked online? You're booked, skilled, and getting results… but you're not getting recognized at the level you should be. And the loudest voices in your industry? They’re not necessarily the most qualified ones. If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you. I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authority through positioning that actually reflects their brilliance. In each episode, you'll get practical strategies and mindset shifts to help you: ➡️ Clarify your message and become impossible to overlook ➡️ Build a magnetic personal brand that unlocks opportunities ➡️ Show up with consistency, confidence, and your distinct voice This isn’t about chasing trends or forcing formulas. It’s about becoming the obvious choice by finally being seen for what you already do best. If you're ready to lead, this is your next move!
Episodes
If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you.
In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning.
Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so ...
Okay, let’s talk about something that trips up so many creatives (myself included at one point…)
👉 Defining your audience.
But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box.
In this special live coaching session, I sat dow...
If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you.
Because today, we’re talking about the principle of conviction:
→ Why you need it
→ How to build it
→ How to leverage it to keep your brand going during setbacks
In This Episode, We Cover:
✨ The diff...
Let’s be honest… the word “leadership” used to make me cringe just a little.
Not because I didn’t admire it, but because it felt like something reserved for the corporate world.
But here’s the truth: if you’re building a personal brand, you’re already leading.
The question is: Are you leading with intention… or just winging it?
This week on the podcast, I’m breaking down what it really means to step into your influence as...
If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you.
Most likely, the issue isn’t your offer…
… Or your content strategy.
It’s that your message isn’t relevant enough.
Today, we’re breaking down a simple but powerful truth:
A message that isn’t relevant won’t land, even if the problem is real.
In This Episode, We Cover:
✨ ...
When I first started creating content online, I told myself it was just for fun.
I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud.
Because if I admitted what I really wanted, I’d have to risk being seen.
And if I was seen... I could fail.
Publicly. Loudly.
So instead of owning my vision, I stayed casual. I built website...
If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks.
I’m not a Type A kind of girl. At best, I’m like… Type A–?
Don’t get me wrong, I love my spreadsheets. I crave structure.
But I also need breathing room. I need space for ideas. I need my planning system to feel like a support, not a straitjacket.
So in this episode, ...
If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you.
In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning.
Whether you’ve felt stuck choosing a direction, or you’re afraid to commit because “what if I chan...
We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽♀️
You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt.
But here’s the truth I had to face myself:
Planning isn’t progress.
In fact, sometimes planning is just our brain’s wa...
Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want?
You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic brand. There’s another way—and that’s what we’re unpacking today.
Today ...
Is it really just a discipline problem… or is it your strategy?
Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. And I’ve been there too—procrastinating, questioning whether I have anything new to say, and constantly comparing my behind-the-scenes to someone else’s polished highlight reel.
In this episode, I’m walking you through the three signs it ...
What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day.
The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity.
And before you roll your eyes and think, ugh, another “just be yourself” pep talk, hold on—because that’s not where I’m going with this.
Th...
You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally take your business to the next level.
And then… three days later, you're overwhelmed.
If this sounds familiar, welcome to the club—Marketing FOMO is real. And if you’ve been hopping from one strategy to the next, constantly chasing t...
🔥 If social media is making you feel exhausted instead of excited, we need to talk.
Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most content plans are waaay too rigid for busy and creative entrepreneurs.
So in today’s episode, I’m breaking down a content plan that actually fits the way you think and work. One that works with your energy levels, not against them.
And ye...
If planning your content feels way harder than it should… listen up.
You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what I’m sharing in today’s episode—three easy fixes that’ll make content planning feel flexible, simple, and way less stressful.
If you’re tired of staring at your screen, scrolling for “inspiration” that turns into comparison, or pushing of...
Okay, please tell me I’m not alone in this. Have you ever stared at your phone, knowing you should post something, but instead of hitting publish… you just want to take a nap? 😴
Yeah. Been there.
But here’s the thing—sometimes it’s not social media itself that’s exhausting. It’s the way we’re doing it.
What if showing up online didn’t have to feel like another heavy task on your to-do list?
In today’s episode, I’m sharin...
Confession time: I’ve been straight-up ghosting social media. Not because I don’t want to show up—trust me, I do—but the second I start thinking about everything that goes into posting (the ideas, the captions, the filming, the editing… the whole thing), I’m already exhausted.
And I have a good reason for it.
In this episode, I’m finally sharing where I’ve been, what’s been keeping me from showing up online, and—more im...
Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂
But here’s the thing: if you’ve ever felt icky about selling your own offers because you don’t want to sound salesy or inauthentic, you’re NOT alone....
The podcast is turning one… WHAT?! Where did time go?
I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of this journey 🫶🏼)
Today, we're taking a behind-the-scenes peek through some of the biggest lessons this podcast has taught me (and hopefully, you too!) about purpose, leadership, and the power of showing up.
But buckle up, because w...
Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives.
I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience engagement.
Key points from this episode:
- Launch Gradually: Think of lau...
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