Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
Running out of content ideas? Think you have nothing to say? You're not alone.
A while back, I asked my network what keeps them from posting on social media.
The top answer? They don’t know what to say.
If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to create posts consistently, without overthinking what to share next.
Top Takeaways
Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens.
I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Mel...
Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is.
In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional with your video creation process.
Top Takeaways
🔹Making videos more ...
Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood.
In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process.
Top Takea...
Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility.
During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOC...
How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.
This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't.
What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see.
🔹Authe...
Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important.
And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too.
In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to ...
Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.
In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monish...
Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage.
Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage.
T...
Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.
In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.
TOP TAKEAWAYS
🔹 Feed ChatGPT exa...
Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.
In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and e...
Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.
I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their curr...
Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout.
By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.
TOP TAKEAWAYS
🔹You don't need a production te...
Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.
It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.
This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t a...
If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.
In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.
10 Top Takeaways
🔹Your au...
If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.
In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more lik...
Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.
I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. ...
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I hi...
If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.
I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, espe...
LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.
I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss...
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