Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.
In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monish...
Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage.
Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage.
T...
Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.
In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.
TOP TAKEAWAYS
🔹 Feed ChatGPT exa...
Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.
In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and e...
Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.
I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their curr...
Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout.
By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.
TOP TAKEAWAYS
🔹You don't need a production te...
Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.
It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.
This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t a...
If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.
In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.
10 Top Takeaways
🔹Your au...
If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.
In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more lik...
Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.
I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. ...
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I hi...
If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.
I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, espe...
LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.
I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss...
Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.
In this solo episode, I share practical tips to make your videos more effective.
Some of the things I highlighted:
🔹 Start with a hook – Grab attention immediately instead of introduci...
Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners.
She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver bett...
Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated.
And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are.
I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs ...
Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!
In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-mi...
If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.
So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or r...
Creating content takes time and if you're only using it once, you're working harder than you need to.
In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch.
From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not har...
If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you!
I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie.
We dive into the key differences between LinkedIn and other social platforms, how to develop a content strateg...
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