Content Performance Culture

Content Performance Culture

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

Episodes

23 - Mobile and other final content thoughts

March 16, 2020 • 10 mins
Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usability needs to work for our consumers. We are addressing both of these in this episode.
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22 - How to be audience first

March 9, 2020 • 18 mins
In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/
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21 - The importance of going into the weeds for leaders

March 2, 2020 • 11 mins
In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important.
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20 - How to not get in a rut (Content Performance Culture)

February 24, 2020 • 12 mins
Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotten into a rut and how to get out of it to drive performance.
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19 - How to keep up with all this content

February 21, 2020 • 11 mins
For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my favorite tools on how to accomplish the task. Find the book here: https://authenticstorytelling.net/content-performance-culture-book/
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18 - Content Performance Culture: How to handle corrections

February 18, 2020 • 13 mins
This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book here: https://authenticstorytelling.net/content-performance-culture-book/
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17 - Content Performance Culture: SEO

February 14, 2020 • 19 mins
This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play into search and voice search. Find the book for more here: https://authenticstorytelling.net/content-performance-culture-book/
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16 - Content Performance Culture: Using automation

February 10, 2020 • 14 mins
In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automation and how to learn the tools that matter.. The book: https://authenticstorytelling.net/content-performance-culture-book/
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15 - Content Performance Culture: Avoiding duplicate content

February 7, 2020 • 10 mins
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/
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14 - Content Performance Culture: The tools I use to cover just about all stories

February 3, 2020 • 10 mins
What tools to use is often an interesting debate among content creators. In this episode I share how I spend the least amount of money to get the most out of my equipment. From my book: https://authenticstorytelling.net/content-performance-culture-book/
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13 - Content Performance Culture: Things that drive performance but don’t require content creation

January 31, 2020 • 22 mins
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites.
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12 - Content Performance Culture Book: How to stop trying to catch up and be more efficient

January 27, 2020 • 12 mins
It’s pretty much impossible to catch up. In this episode I’ll talk about how you can prioritize to truly create that constant performance culture. From my book: https://authenticstorytelling.net/content-performance-culture-book/
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11 - Content Performance Culture: How to maximize a successful but accidental SEO strategy

January 24, 2020 • 15 mins
In this chapter of the book I’m talking more about the next play mentality and give some examples that you can use to move forward with more success. https://authenticstorytelling.net/content-performance-culture-book/
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10 - Content Performance Culture: Do NOT edit for preference

January 20, 2020 • 10 mins
Highly performing content teams edit for performance and not preference. Let’s dive into why that is important to create a culture of performance.
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9 - Futuristic: Editing Video with just your voice

January 17, 2020 • 10 mins
I heard about experiments of video editing through only voice commands at the Adobe Summit in 2018. I think it’s an interesting topic and strategy that can help us create content even more efficiently as the technology matures.
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8 - Content Performance Culture: Creating content in the CMS can help with efficiency

January 13, 2020 • 10 mins
In this chapter I discuss how content can be created directly in a Content Management Systems and how that helps in a content performance culture.
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7 - Content Performance Culture Book: Some of the answers to political content questions

January 10, 2020 • 11 mins
Should we put our webinar on YouTube and social media, link shorteners and how to pick software. Get the whole book here: https://authenticstorytelling.net/?p=18790
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6 - Content Performance Culture: Immersive Video and more Video Tips

January 6, 2020 • 14 mins
Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.
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5 - Content Performance Culture book: Podcasts

January 3, 2020 • 26 mins
A look at why and how podcasts can help you drive content performance. From my book: https://authenticstorytelling.net/content-performance-culture-book/
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4 - How to become a publicly recognized expert

December 30, 2019 • 8 mins
Of course it’s not as simple as following steps, but these steps give you a chance to be seen as a public expert. Content from Content Performance Culture https://authenticstorytelling.net/content-performance-culture-book/
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