Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT.
Cozy, human-centered, ethical, kind marketing is IN!
In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try.
Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all!
In this episode:
- What is "bro marketing"?
- What are some examples of bro marketing/sheisty marketing?
- What to do instead of sleazy marketing tactics
- Invitation for your own marketing review
- And more!
Resources Mentioned:
- Alice Karolina's episode on She Built This: How We Sell Matters
- Andréa Jones Mindful Marketing Podcast
- Sarah Heeter's Big Brave Business Podcast (Apple link)
Let's Connect!
I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
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