Contractor Marketing Podcast

Contractor Marketing Podcast

We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.

Episodes

February 8, 2022 34 mins

Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? 

In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to...

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How would you like more control over referral marketing costs while growing your business at the same time? 

In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and disco...

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In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. 

Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and...

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Are you running your business, or is your business running you? 

Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week.

What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful int...

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72% of homeowners would rather learn about a product or service by way of video.

This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using video in your marketing strategy.

Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank...

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Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place!

Did you know that 90% of consumers use the internet to find a local business?

Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputati...

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The numbers never lie, right? Well, not necessarily. 

In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. 

We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be.
 
Listen Now!

0:00 - Intro
0:14 ...

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After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again.

We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members.
 
An established leader who has overseen the r...

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We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. 

Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques. 

 Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. 

Watch our fu...

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On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions.

In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money!

Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our m...

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Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit.

Learn how you can increase your closing rate by at least 15% without having to cut back on your average ticket price all while providing the most exceptional customer experience.

Sound too good to be true?

Listen to the full lesson to fi...

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Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation.

Because a masterful sales presentation is so much more than just winging-it, the process of closing has become an intricate balance of strategy, tact, and confidence. 

Listen to his lesson to learn about his step-by-step closing process!

Register for Closers C...

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Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads.

Use these 5 assets to take your Facebook ads to the next level!

Listen today to find out how! 

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Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years.

In this lesson, Jason shares his personal story of having had both a physical illness and mental illness and how that impacted his life over the last decade.

This lesson is for everyone. We all can eradicate mental illness stigma, especiall...

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The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. 

Taking advantage of the digital world and networking as a contractor can provide you with a sea of like-minded people who can help you advance both your personal and professional goals. 

So the question becomes, where and how do we start networkin...

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Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace.

Danny goes into depth about the 6 pillars that can transform the adaptability and strength of your contracting business. He gives us an overview of how planning and financial budgeting, organizational structure, intentional...

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Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. 

The right employees can either make or break your business. 

How and where do you find good people to work for you? 

Vicki Suiter from Suiter Business Builders joined us on the Contractor Success Academy for the second time to talk all things hiring. In this lesson, she gives us 3 pro...

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Next to your company’s people, the single most valuable asset your business has is your company’s DATA! In today’s digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunately, this ‘asset’ is totally underleveraged by most home improvement companies.

Tim Musch from MarketSharp will identify all these missed opportunities just waiting for you to leverage...

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Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the software

Ingage is the industry leader in interactive content creation through its unique combination of software and storytelling. From its first foray into digital storytelling in 2008, when it was the first company to take children’s books and adapt them to the iPhone, Ingage has more than a decade of dynamic...

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Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy!

This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the tools, tips, and knowledge needed to grow your business faster!

To kick things off, Ben walks us through the 5 most common mistakes contractors make when setting up their...

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