Contractor Marketing Tips And Tricks

Marketing is never just down to a single person or contact. In fact, when it comes to contractor marketing, collaborative efforts amongst marketing professionals and the staff on-site often create the best results.

You don't have to be the business owner/operator or the appointed "marketing" contact to get involved. Getting all of your employees included can boost your marketing efforts.

Many hands make light work – and...

The Google Guaranteed badge is getting deleted along with Google’s Money Back Guarantee to LSA customers.

If you've been using Google Local Services Ads, this change could impact how your customers see and trust your business.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-guaranteed-going-away

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For many prospective clients, your website is the first chance you get to impress users and convert lookers into leads.

Let's go over a few basic contractor website do's and don'ts to help guide you along your marketing journey.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/contractor-website-dos-and-donts

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When you want to establish a brand and business for yourself, your end goal is for people to become familiar with your company, vehicles, logo, and the overall look of your company. It takes time and dedication to gain that notoriety.

The flip side is that, as you improve your business and brand, that also means you have a target on your back. Just like how every crafted and well-intended action can do a little to build your busines...

While running a business, you get to learn about the costs of every component of your business and the value of that component. You know your material cost down to a single roofing nail or gallon of cleaning chemical.

But do you know the cost versus value of your website?

When it comes to your contractor marketing efforts, how do you determine the "worth" of your website?

Full text associated with this episode: https://www...

The contractor marketing world hasn't been "if you build it, they will come" in a long time. Gone are the days when you could place the largest phone book ad and then wait for calls to roll in.

In this episode, we cover 12 active steps that contractors can take to earn themselves some additional business.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/12-ways-for-contractors-to-g...

Most contractors lose future business... by ignoring the past.

If you're only focused on new leads, you're leaving easy wins on the table.

https://www.footbridgemedia.com/marketing-tips/not-yet-dead-staying-in-touch-with-past-customers-for-future-business

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You don’t need a big budget to get leads - you just need the right playbook. These five quick moves will put your business on the map fast.

Launching your website is a big part of a brand new business or brand new marketing roll out. It shows that you’re proud and ready to take on new clients, but…

The honest truth is that - SEO takes time. We’re talking months before Google starts rewarding you with that first-page real estate.

And y...

One of the key contractor marketing strategies to achieve this is through mastering Local Search Engine Optimization (SEO).

Local contractor SEO isn't just a buzzword; it's a powerful tool that can significantly impact a contractor's ability to attract local customers.

For contractor businesses, this means showing up prominently when potential customers search for services like plumbing, roofing, landscaping, and more i...

Love them or hate them, online reviews are unavoidable. If you want to earn customers online, you need to be playing the online reviews game - it is as simple as that.

Now more than ever, your prospective clients are using online reviews from complete strangers as an integral part of their decision-making processes when selecting what company to work with - and it is happening with virtually every single contractor and home serv...

With the advent of advanced technology, the role of AI-powered chatbots in handling online chat leads has emerged as a game-changer. Contractors have traditionally relied on various methods to generate leads, such as website forms, emails, and phone calls.

However, the landscape has evolved, and AI-powered chatbots have taken center stage.

About Contractor Lead Chat: https://www.footbridgemedia.com/services/contractor-lead-...

Home service pros and small business owner/operators are busy. It is easy to miss a call, forget about a text message, or lose track of an email.

But do you know how much that is hurting your bottom line?

Plug in your numbers to find out how much money missed calls could be costing you - and how little it actually costs to fix the problem.

Try the free loss lead calculator for contractors & see the full text of this episode here: ...

What if the worst thing you could do in your business... wasn't making a mistake? What if it was doing nothing at all?

Because here's the truth: Ugly marketing, awkward videos, and cringe-worthy first attempts will always beat standing still and waiting for "perfect."

Progress is messy—but it's still progress.

Read the full text associated with this content: https://www.footbridgemedia.com/marketing-tips/guide-to...

Starting a business as a contractor is tough—no way around it. You’ve got the tools, the trade, and the ambition.

But if you want to get rich faster (and smarter), you’ve got to do more than just hustle.

After 20+ years of working exclusively with home service pros with our contractor marketing program, we’ve seen what works—and what doesn't.

Read the full text of this podcast: https://www.footbridgemedia.com/marketing-tips/how-cont...

There are only three ways to make money in home services—and if you're not clear about which one you’re working in, you might be grinding away harder than you need to without making real progress.So let’s break it down—because every dollar you earn falls into one of these three categories: Working, Selling, or Owning.

Read The Full Text Associated With This Content: https://www.footbridgemedia.com/marketing-tips/3-ways-make-...

You just landed a job in a solid neighborhood. Your truck’s out front. Your crew’s hard at work. Neighbors are peeking out windows and walking their dogs past your project. Want to turn that attention into new business? That’s where Cloverleafing comes in.Cloverleafing is a simple strategy with a fun name—and it’s your local lead goldmine.Read The Full Text Associated With This Video: https://www.footbridgemedia.com/marketing-tips/...

You’ve probably dropped a quarter in a vending machine, parking meter, or couch cushion without thinking twice. But what if I told you that same 25¢—in the form of a programmable NFC tag—could be the smartest marketing tool you’ve ever used?That tiny tag has the potential to drive more reviews, generate more leads, simplify customer experiences, and even streamline how your team works. All it takes is a little creativity, a smartph...

Google’s search page is evolving – are you ready?In this episode, we break down the most popular Google search engine results pages components that impact service-area based businesses like contractors and service providers.

We'll identify them and talk about how you can get ranked in those places on Google.Read The Text Associated With This Episode: https://www.footbridgemedia.com/marketing-tips/understanding-search-engine-res...

Elon Musk built Tesla, SpaceX, and a handful of billion-dollar companies. But what if the same mindset he uses could help you grow your contracting business?

You don't need billions in funding or a rocket factory. You just need the right mindset, grit, and strategy. Let’s break down five powerful lessons you can use today — directly from Musk himself.

Full text of this episode: https://www.footbridgemedia.com/marketing-ti...