Contractor Marketing Tips And Tricks

Google is shutting down part of your Google Business Profile. If you've ever used the Q&A section in your GBP (or had customers do it), things are about to change.

As of November 2025, Google has officially discontinued the My Business Q&A API. This means 3rd-party tools and software will no longer be able to read or post new Q&A content. While old content might hang around for a little while longer, this marks the b...

You're already doing the best marketing every single day - just need to document it. Let's talk about how the work you're already doing could land your next three jobs.

The jobs you're already doing are your best marketing tool. When you do it right, you'll have something you can share that could land your next job.

Back in the day, it was "Show & Tell" - it's when you brought in whatever...

What's coming next in local SEO? If 2025 has taught us anything, it's that change is no longer gradual - it's accelerating.

As we head into 2026, contractors need to start thinking ahead, not playing catch-up.

In this episode, we'll cover 3 key predictions for how local SEO will evolve and how you can stay in the game - and maybe even get ahead.

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You're not behind because you're not good at what you do. You're behind because you're trying to do everything yourself.

Your top competitors aren't better contractors – they just stopped doing it all on their own.

And that's the real separator in today's home service world. The ones who scale, the ones you keep seeing everywhere – they're not working longer hours or cutting more corners. They just lea...

Google is testing AI calls to home service pros.

Google's not-so-secret experiments with AI just took another big step forward. Earlier this year, they introduced an "Ask For Me" feature that allowed AI to call nail salons and auto repair shops on behalf of searchers.

Now, it's quietly expanding into the home services world - and we stumbled into it firsthand.

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If you logged into your Google Search Console in mid-September and saw a big drop in impressions with a random jump in average position, you're not alone. And no - it's not your SEO falling apart. This one's on Google.

Around September 10–11, 2025, SEO tools and the web community noticed a strange dip across the board. Some people saw 50% fewer impressions overnight. At the same time, their rankings "improved."...

We've talked before about the necessity of online reviews. Each year their weight carries more importance as part of a digital marketing strategy.

While historically sellers had a majority of the power in a transaction, the ever-expanding role of the internet places more of that power in the hand of a buyer. Essentially, the marketplace has shifted.

Today's buyers are more informed and while perhaps equally opinionated than in the ...

You did all the hard work to get the lead... and still lost the job. It might not be about your pricing or skill - it could come down to trust. That's where social proof changes the game.

Social proof is people looking to others before making a decision. When a homeowner sees other homeowners trusting you, they're more likely to do the same.

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Many small business owners are doing what they can to get through today's workload and struggles, so we don't doubt that you may not even be thinking about next year yet for your construction or home services business.

But small businesses have to stay agile to survive and grow. That's why we're here to help you to recognize the marketing opportunities to improve your business while saving a little coin in your pocket at the same ti...

Marketing is never just down to a single person or contact. In fact, when it comes to contractor marketing, collaborative efforts amongst marketing professionals and the staff on-site often create the best results.

You don't have to be the business owner/operator or the appointed "marketing" contact to get involved. Getting all of your employees included can boost your marketing efforts.

Many hands make light work – and...

The Google Guaranteed badge is getting deleted along with Google’s Money Back Guarantee to LSA customers.

If you've been using Google Local Services Ads, this change could impact how your customers see and trust your business.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-guaranteed-going-away

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For many prospective clients, your website is the first chance you get to impress users and convert lookers into leads.

Let's go over a few basic contractor website do's and don'ts to help guide you along your marketing journey.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/contractor-website-dos-and-donts

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When you want to establish a brand and business for yourself, your end goal is for people to become familiar with your company, vehicles, logo, and the overall look of your company. It takes time and dedication to gain that notoriety.

The flip side is that, as you improve your business and brand, that also means you have a target on your back. Just like how every crafted and well-intended action can do a little to build your busines...

While running a business, you get to learn about the costs of every component of your business and the value of that component. You know your material cost down to a single roofing nail or gallon of cleaning chemical.

But do you know the cost versus value of your website?

When it comes to your contractor marketing efforts, how do you determine the "worth" of your website?

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The contractor marketing world hasn't been "if you build it, they will come" in a long time. Gone are the days when you could place the largest phone book ad and then wait for calls to roll in.

In this episode, we cover 12 active steps that contractors can take to earn themselves some additional business.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/12-ways-for-contractors-to-g...

Most contractors lose future business... by ignoring the past.

If you're only focused on new leads, you're leaving easy wins on the table.

https://www.footbridgemedia.com/marketing-tips/not-yet-dead-staying-in-touch-with-past-customers-for-future-business

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You don’t need a big budget to get leads - you just need the right playbook. These five quick moves will put your business on the map fast.

Launching your website is a big part of a brand new business or brand new marketing roll out. It shows that you’re proud and ready to take on new clients, but…

The honest truth is that - SEO takes time. We’re talking months before Google starts rewarding you with that first-page real estate.

And y...

One of the key contractor marketing strategies to achieve this is through mastering Local Search Engine Optimization (SEO).

Local contractor SEO isn't just a buzzword; it's a powerful tool that can significantly impact a contractor's ability to attract local customers.

For contractor businesses, this means showing up prominently when potential customers search for services like plumbing, roofing, landscaping, and more i...

Love them or hate them, online reviews are unavoidable. If you want to earn customers online, you need to be playing the online reviews game - it is as simple as that.

Now more than ever, your prospective clients are using online reviews from complete strangers as an integral part of their decision-making processes when selecting what company to work with - and it is happening with virtually every single contractor and home serv...