In this episode, I sit down with Yas, co-owner of Stvrs Kicks, to explore how a side hustle turned into a thriving sneaker business. Yas opens up about how her business partner, Tariq, introduced her to the sneaker game after she witnessed the kind of money he was making flipping kicks during the pandemic.
What started as curiosity quickly evolved into a full-blown hustle — one that took them across cities and countries in search of the best deals, eventually leading to the launch of a cultural staple right here in Richmond.We dive into it all — from navigating family expectations as a Middle Eastern woman choosing entrepreneurship over tradition, to the buzz of celebrity clients walking through their doors.
Yas also gets real about the tough lessons learned, including the challenges of dealing with scammers.
If you love sneakers, entrepreneurship, or just a real, unfiltered story of building from the ground up — this episode is for you.Connect with STVRS KICKS Here |InstagramSTVRS KICKS WebsiteYoutubeWhatNotConnect with Yas on Social Media |Instagram
Connect With The Conversations Unearthed Podcast |
Amplify Your Brand:
To Sponsor An Episode Click Here
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.