The Double Jeopardy Law in Marketing with Ethan Decker

Sponsored by CleverCat Marketing

 

What do toilet paper, jazz, and brand loyalty have in common? In this episode of Conversations with Rich Bennett, Ethan Decker reveals the surprising science behind how brands grow—and why small businesses struggle more than they think. From the Double Jeopardy Law to marketing myths that refuse to die, this is a must-listen for anyone who wants to build a brand that actually sticks.

 

Guest: Ethan Decker

 

Ethan Decker, Ph.D., is a brand strategist, marketing scientist, and founder of Applied Brand Science. With a background in urban ecology and complexity theory, Ethan brings a rare mix of scientific rigor and creative flair to the world of branding. He’s worked with global giants like Nike, Discovery Channel, and Gillette, helping them uncover what really drives customer behavior.

 

Main Topics:

 

·         Ethan Decker’s transition from urban ecologist to marketing scientist

·         The concept and implications of the Double Jeopardy Law in branding

·         Why small brands often struggle with loyalty and repeat purchases

·         Comm

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