Conversion Zoo

What happens when a therapist goes headfirst into the world of SEO, AI, and content strategy?

You get Melanie Gorman, a marketing unicorn.

In this raw and insightful episode, Melanie shares how her background in therapy shapes her approach to SEO and digital marketing, especially for mental health professionals.

We talk about the power of finding your authentic voice in an AI-saturated world, and why psychographics matte...

Josh Thompson, owner of Brightbeam SEO, takes us behind the scenes of mastering AI‑driven marketing for local and service‑based businesses and SEO.

In this episode, we unpack:

• His entrepreneurial journey: from a financial leads startup to an addiction clinic, and now Brightbeam SEO

• How AI tools like ChatGPT evolve regularly in his SEO workflows

• The clear difference between traditional SEO and Google Maps local search and ...

John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.

We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels). 

John talks about why effective marketing still comes down to knowing:

1) What you want (i.e. what your goal is). 

2) What good marketing + copywriting looks like

We al...

Des Dobreva doesn’t just teach branding — she lives it.

From surviving cyber-bullying and suicidal thoughts to building a globally recognized personal brand, Des turned her inner fire into a business empire.

Now known as The Branding Queen, Des helps creators, coaches, and rebels build unforgettable brands that connect, convert, and cause a stir.

She’s built a thriving online business, a loyal community, and a movement that says:
...

What do you do when everything in your business goes wrong?

Arne Giske has a “sh*t-fan map” — yes, that’s exactly what it sounds like — a plan for when life and business go off the rails.

But this episode isn’t just about surviving chaos.

It’s about building real momentum in your business — through audience-building, strategic pricing, and the kind of community that prints money (and memes).

Arne grew his Facebook group to over 80,000 ...

Welcome to the first episode of Conversion Zoo! If you’re an accountant or financial advisor wondering what SEO is and why you should care, this episode is for you.

I’ll walk you through the basics of Search Engine Optimization (SEO) and how it can help you attract more clients online. As a former accountant turned SEO expert, I know how technical this field can be—and why most marketers don’t understand the unique challenges accoun...