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November 1, 2023 58 mins

How did the IPA become THE most popular type of beer proliferating across the ever-growing craft brewing craze? For years (decades?), it has seemed like all the cool kids drank IPAs. This wasn't always the case; in fact, beer-drinking Boomers like David hardly touched an IPA on their way to passing out in their college dorm rooms. For that matter, what even IS an IPA? it's not like all of these craft breweries are located in India.

Grace cracks the code on the IPA and takes us on a tour through the history of its popularity. Along the way, she provides a little bit of insight into why you might not accept the latest variation from your corner brewery and also how capitalism (of course) gets folded into the cauldron. 

Grace Todd and David Timberline are your tour guides through this ongoing investigation of cultural artifacts from our collective recent past with a unique intergenerational spin. We're convinced you'll have a great time listening to Convince Me I Care.

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