In this fun and insightful episode, Vince and Jenna sit down in-studio with Marko Dzeletovich, founder of ColdBox Builders, and his son Max to talk about legacy, leadership, and how ColdBox became one of the most respected names in cold storage construction. Marko shares the story of scaling the company through explosive growth, why culture always beats cash, and how to keep things cool—even through the chaos. Max jumps in with fresh energy as the next generation of ColdBox begins to take shape.
From maple syrup candles to rebranding revelations, this episode is packed with laughs, insights, and advice for any entrepreneur navigating the cold chain world.
Cool Takeaways:
❄️ From Brick Phone to ColdBox Boss – Marko’s journey from site superintendent to cold storage specialist is filled with grit, growth, and plenty of mentorship moments.
❄️ Scaling Smart – ColdBox grew from 30 to 75 employees in just two years during the pandemic. Marko shares what worked—and what didn’t.
❄️ Culture First – “Love what you do” isn’t just a motto at ColdBox—it’s the foundation. Hear why hiring for heart and passion trumps chasing headcount.
❄️ Rebrand & Refocus – The 2019 rebrand was more than a logo update. It was brand therapy that brought clarity, consistency, and new energy to the ColdBox mission.
❄️ Legacy in Motion – Max Dzeletovich joins the podcast and the business, offering a glimpse at what generational leadership looks like in action.
❄️ Peer Power – Marko reflects on the value of Vistage, mentorship, and real conversations with fellow leaders who’ve been through the trenches.
❄️ No Textbook for This – Entrepreneurship isn’t taught—it’s lived. Marko’s biggest advice? Be patient, and learn by doing.
Don’t miss this conversation on building cool things that last. Tune into the full episode at www.cooltimespodcast.com
Sponsored by:
🌡️ Vapor Armor
www.vaporarmor.com
⚙️ Applied Fabricators (Afab)
www.appliedfabricators.com
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