Have We Ever Compromised Our Integrity?

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?

Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?"

Additional Resources

• "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin
• "Crisis Communications in the Social Media Age" by Abbie Fink
• "What is integrity?" by Abbie Fink
• "Should You Be Held Accountable?" by Abbie Fink
• "What I Learned From This Year’s Graduates" by Abbie Fink

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”