Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank.
Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes programmatic. Jessica unpacks the nuts and bolts of programmatic advertising—what it is, how it functions, and why it matters for small business growth. We dive into the pros, the cons, and the kind of performance you can realistically expect, while also discussing how this tactic can be integrated into a larger digital marketing game plan.
If you’re a small business owner ready to move beyond boosted posts and basic ads, this is a must-listen. You can find Jessica at getabovethefold.com, on TikTok @programmaticads, Instagram and Facebook @getabovethefold, and LinkedIn at linkedin.com/in/programmaticmarketing.
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