All Episodes

September 5, 2024 28 mins

In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising. 

Over the past five years, the podcasting industry has experienced remarkable growth, with approximately 3.2 million active podcasts and over 200 million episodes available as of 2024. The audience has expanded significantly, with around 47% of Americans aged 12 and over reporting monthly listenership, reflecting a recovery from a slight decline in 2022. 

Additionally, the podcast advertising market is projected to reach $4.02 billion by 2024, driven by the high purchasing power of listeners, with 46% indicating they have purchased products after hearing ads on podcasts. 

Our conversation focuses on the advertising piece and how marketers can measure the success of their efforts. 



If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.

Please also like and share this episode with your friends and colleagues.

Don’t forget to leave a review.

You can write to me at connect@corneryourmarketpodcast.com



Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.