REI COO Cameron Janes’ coach told him, “If you have to dig a ditch, you might as well whistle while you do it.’’

Ep. 219: Brown University’s rowing team shaped Cameron as he endured grueling six-day-a-week practices under the relentless watch of Coach Scott Roop. Exhausted and frustrated, he hit an all-time low. Then, during a brutal practice, as the crew rowed endlessly with no relief in sight, Roop’s words stuck with him for life: "If you have to dig a ditch, you might as well whistle while you're doing it." Learn how he applies that to his leadership today!

Our BONUS RESOURCE for this episode includes Don’s favorite quotes from today’s episode and a reflection question so you can apply today’s insights. 

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Special thanks to Lilly Mae Stewart and Samantha Clark for making this episode possible.