March 17, 2025 • 51 mins
LinkedIn has transformed from a professional networking platform into something resembling a bizarre hybrid of Facebook and Twitter where oversharing personal details has become disturbingly common. The platform now functions as a digital first impression for hiring managers who often check candidates' profiles before even reading their resumes.
• LinkedIn posts range from wholesome professional updates to cringeworthy personal overshares
• Successful professionals typically focus on promoting team achievements rather than personal struggles
• Everything posted on LinkedIn follows you indefinitely - "the internet is written in ink"
• Your LinkedIn profile effectively serves as your modern cover letter
• Having a LinkedIn profile is non-negotiable in today's job market, even if you rarely engage with the platform
• The most effective resumes are limited to one page - longer documents won't get read
• Connect with everyone you work with - you never know when these connections might help your career
• Before posting, consider how your content might be viewed by competitors or potential employers
Join our Discord community for LinkedIn profile feedback, resume advice, and more career development support. We're here to help you succeed without crossing into cringe territory.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Wait, wait, wait, no, no, no, wait, shit, no, no, no,
I'm not ready.
Okay, good.
Speaker 2 (00:10):
Are you ready now?
Okay.
Speaker 1 (00:11):
Wait, wait.
Speaker 2 (00:12):
What?
Oh, okay, okay, you're readynow Got it.
I'm not cutting any of this out.
It's good.
It's good radio, it's greatradio.
Confusion is the best podcastthey do.
They love it.
They love being confused.
You know what I love what?
Welcome back to CorbettStrategy.
This podcast could have been anemail.
(00:32):
I'm Bruce and I'm not Clark,that's right, Got Alex guesting
in this week subbing in forClark while he's still out.
Miss you, Clark.
Can't wait for you to get back,but until you do, Alex how you
doing bud.
Speaker 1 (00:48):
I'm doing good.
I feel bad for the listeners.
I feel like they're gettingcheated by getting a cut rate,
Clark, so I'll do my best.
Speaker 2 (00:57):
despite being the great value brand Clark, I don't
think any of us can bring thekind of energy Clark has.
Speaker 1 (01:02):
He's got the riz, I know energy clark has what he's
got, that he's got the riz, youknow, he's got the voice yeah,
he's got that golden voice.
Speaker 2 (01:07):
Yeah, he's got the pipes making us all look bad by
comparison.
How are you doing alex five?
Check, I'm giving you the vibecheck.
Speaker 1 (01:16):
Uh, you're giving me the business.
Uh, I'm, I'm doing I'm doingpretty good man.
Um, you know, busy, busy, work,busy couple of weeks actually,
but I like being busy.
Actually, I prefer being busyto not being busy.
So it's actually a lot of funto be pulled in 18 directions.
It's good times.
Speaker 2 (01:35):
Do you ever feel that you're so busy that time feels
equally as long as it is short?
Speaker 1 (01:42):
Oh yeah, like it's both too long and too short at
the same time.
Yeah, yeah, all the time Likeuh, yeah yeah, You're like man
can.
Can this meeting be overalready?
And then also, where did theday go, Correct?
Speaker 2 (01:57):
I find myself in that so much these last few months.
It has been the longestDecember to March I've ever
lived in my life.
Meanwhile, I have no time to doanything and, like I don't know
what day it is, half the daysof the week.
Speaker 1 (02:14):
It's very weird.
I'm like trying to get my taxdocuments together Like and
normally I do it like firstthing right I'd like I don't
stop right, but it's been aweird three months to begin the
year.
Speaker 2 (02:28):
One of the many reasons I am grateful for our
previous guest pod participant,sarah, my wife.
She gets all of that and justsends it off to our tax person.
I don't want to think about it.
Speaker 1 (02:42):
I don't know how people do it.
My wife, tracy, is also agodsend for similar reasons.
She mostly handles it, but Istill gotta log in and like
print stuff out, right.
So, yeah, oh, they don't mailthat to you.
Uh, some of it gets mailed, but, like my, um, my various uh
stock thing thing about bobbers,the, the corporations that
handle the equities, which aredoing so well, by the way, so
(03:03):
well, yeah, oh, are they?
Speaker 2 (03:04):
you might be the only person on the planetities which
are doing so well, by the way.
So well, oh are they.
You might be the only person onthe planet who's doing well
right now.
Speaker 1 (03:08):
Yeah, I guess sarcasm doesn't translate well in voice
, so it probably makes moresense in text, would you?
Speaker 2 (03:16):
say it is in the toilet, or is it at least
floating around the rim?
Let's see.
Speaker 1 (03:22):
I've lost in the past month about 22% of my equity
net worth 22%.
Speaker 2 (03:33):
Damn, damn.
That hurts to hear I haven'tlooked, I don't want to look,
it's not going to look If Idon't look, it can hurt me.
Speaker 1 (03:41):
You always got to look on the bright side, man,
and I still have a net worth.
It's not negative, right, andnot everybody can say that.
So you know, got to look on thebright side man.
Speaker 2 (03:51):
Very true, Very true.
And I think that's a big reasonwhy I'm not looking is I'm in
the mindset that you know I'vegot a lot going on at work.
You know it's busy time and Idon't need the even like the
hint of negative thoughtclouding my productivity, Like
I'm still getting paid, I'mstill able to eat, drink, sleep,
(04:12):
live my normal life, becomfortable with my work.
So I'm just going to pretendlike maybe you know, I'll take a
look once things get better,because they will get better.
I, you know I got to staypositive in that regard.
Speaker 1 (04:25):
So in the very long arc of history you're not wrong,
but there have been periods oftime that equal a human lifetime
where things did not get better.
So you know, we'll see.
Speaker 2 (04:38):
Don't like that word human lifetime.
Let's avoid using that phrase.
Moving forward in terms ofwealth Okay Okay, let's avoid
using that phrase moving forwardin terms of wealth Okay Okay.
Hey, let me ask you a question,yeah.
Speaker 1 (05:02):
When you're doing real good, when you're real busy
at work, is your first instinctto go on LinkedIn and make a
post about it and tell peoplehow doing what you do can
benefit their life.
Speaker 2 (05:10):
I think it should be, I guess, right, because we see
so many folks posting everythingthey do, but no, never comes to
mind.
You've never felt the urge togo talk about how you know.
Oh, this time I got fired.
Actually taught me a whole lotabout B2B sales.
Speaker 1 (05:23):
That would be a normal post, I think, on
LinkedIn.
Those are not the ones thatcatch your eye.
Speaker 2 (05:29):
No, certainly not.
Things are getting weird and Ithought it'd be.
You actually had the idea,because we've been kind of
sharing some of these posts.
Recently.
Linkedin has turned into theweirdest place on planet Earth.
It's not quite Facebook, it isnot quite Twitter, twitter, but
it's also not linkedin.
Like it's lost all identitywith being a professional work
(05:50):
platform and some of the poststhat we have seen just in the
last few months are absolutelyjaw-dropping in some of the the
intent and themes andoversharing that is going on
over there, which you know it'sfunny in following up on a
previous episode, like theovershare side of things,
linkedin is the oversharecapital of the United States.
(06:13):
Now I'm quite convinced, maybeeven the planet.
Speaker 1 (06:15):
So before we get into you know, fake it or make it
here on LinkedIn.
Now that you mentioned thatlast episode, I do have a bit of
counter advice to somethingthat Sarah mentioned to you.
She mentioned a way for you toavoid drinking beers was to tell
this elaborate story about howyou sampled unattainable flavor
(06:36):
in Bruges and you simply cannotever bring yourself to sip
another fermented beverage everagain because of what happened.
I would challenge Sarah to saythat the last thing you want is
for your coworkers to view youas too brugy to imbibe beers
with them.
Good Lord, I regret nothing.
(06:57):
I regret nothing.
Speaker 2 (07:00):
This is going to spurn another GIF war and I did
say GIF.
Speaker 1 (07:10):
This is going to spurn another GIF war, and I did
say GIF.
The listeners aren't ready forGIF war part two in Discord?
No, they're not, and somelisteners may not be familiar
with what the joke is.
Speaker 2 (07:16):
So there's a term, bougie, which actually is a
shortening version ofbourgeoisie which we've used
quite extensively in your titleon this platform.
Right, right, of course.
Yeah, yeah, yeah.
Speaker 1 (07:29):
So.
But bougie basically just meanssomeone who's you know fancy,
or trying to affect the natureof being fancy, and so thinking
that, oh, I can't have regularcommon beers because I've had
beer in bruges, hence the pun,adding an R into Bougie.
Speaker 2 (07:48):
Yes, oh, my eyes couldn't have rolled further to
the back of my head.
Speaker 1 (07:53):
Thank, you for that.
I saw, I saw yeah.
Speaker 2 (07:55):
Yes, you did see, and I'm sure my wife will really
enjoy that and it certainlywon't spurn more back and forth
gifs between the two of you andfor those comedy uh folks out
there that are listening, themore you explain a joke, the
funnier it is, yeah, oh,absolutely that's an ironclad
(08:15):
rule of comedy, so only the bestcomics do it.
That's why you never really seethem do it, because there's no
good comedy anymore yeah, acomic no one's explaining jokes
out there.
Speaker 1 (08:25):
It's a missed opportunity, uh truly but,
honestly, I will say this,though I think she had a lot of
really good advice in generaland, uh, I do think that it's
funny how she's coming at itfrom social skills, like almost
in general, right, and I so manytimes, because right now most
(08:45):
of my job is really aroundenabling sales engineers
training, taking on continuousenablement for sales engineers
so much of my job.
I look at it and I'm like man alot of these skills translate
to real life, but she's kind ofdoing the inverse where she's
like so many of these skills forinterpersonal relationships
translate to corporate life, andI completely agree.
(09:08):
It's like a totally like amathematical principle where,
like you can just, like you know, carry them over one to the
other.
And there's a good reason forthat, and that's because you
don't stop being a human whenyou go to work and you're not.
You don't stop working withother humans when you go to work
and you're not.
You don't stop working withother humans when you go to work
.
Speaker 2 (09:26):
It's such an interesting point because I
think some people legitimatelydo like their, their work.
Sona is, and I've had managerslike this it's.
They become inhuman robots thatare incapable of empathy or
socializing or being able tocarry just a basic small talk
conversation.
(09:47):
Everything is either about thespreadsheet, the managerial
report, the number and it'sweird.
But then you might catch themoutside of work and they're
normal people.
I don't think that works.
I know this is not the topicfor the day, but, like to your
point, being a human is part ofbeing an employee in a company.
They're hiring you for yourhumanity just as much as they're
(10:08):
hiring you for your skill.
Speaker 1 (10:09):
I disagree.
I think it is the topic fortoday because I think it's
directly related.
Speaker 2 (10:15):
actually, and it's worth noting you bringing up
Work Zone.
Speaker 1 (10:18):
I had to Google that real quick to see if you just
coined a new phrase or not,because I had never heard it,
but according to urbandictionary, it was coined in
2018 by some tumblr user calledlyra form.
So, uh, I guess.
So yeah, no, uh, you're late byabout seven years.
But too bad, because that wascool.
Speaker 2 (10:36):
That's a good one, that's why I'm not the best
marketer is you'll get a goodidea seven years too late.
Speaker 1 (10:44):
Well, they say, the good ones come back around.
Right, the good ideas come backaround.
Yeah.
Speaker 2 (10:48):
I almost said work persona, but then I was like
this is a perfect opportunity tosmash these things together.
A portmanteau, absolutely so.
Is the LinkedIn post a workpersona or is this some weird?
Yeah, it feels cultish to me ina way, because, yes, you're
right, the B2B sales, that wasweird, but that's.
(11:10):
I yearn for the days of the B2Bsales post.
We are in range territory now.
Speaker 1 (11:17):
Yeah, and I got a.
I got a counterpoint to thiseventually, where we get to like
maybe using LinkedIneffectively, and all that.
But first let's dive into themisuse.
Right Like you, you postedsomething recently and we'll
probably share it in the Corpodiscord here for everyone
listening.
But why don't you describe,right Like, this is kind of like
(11:39):
what do you mean, but what doyou LinkedIn?
Speaker 2 (11:42):
What do you?
Linkedin?
So I saw this post I actuallygot it from the uh LinkedIn
lunatics subreddit, which isjust, in a way it's therapeutic
because it's so funny, but in away it's also just like I don't
want to think these people arereal.
And this is definitely a realpost.
Uh comes from a gentleman whosays they're a holistic
salesperson.
That's an interesting title.
I'm going to read it to you.
(12:03):
I'm proud to say that Katya andI are beginning couples therapy
tonight.
Not ashamed, Double down on theinvestment in your spouse.
One hundo P.
Therapy isn't for people who,quote, need help.
Therapy is a tool for peoplewho want thrive.
Why walk when you can run?
Question mark, question mark.
Why struggle to communicateabout the household chores when
you can communicate effectively?
(12:23):
Empower yourselves.
People Bump fist PS.
Go to church because our churchis paying for six therapy
sessions.
Pray fire.
Hashtag faith.
Hashtag family.
Hashtag communication.
Hashtag growth.
Hashtag mindset.
Hashtag parenting.
Hashtag counseling, Hashtagtherapy.
And a picture of two of thewhiter people I've ever seen in
my life and I'm saying that asone of the whitest in their in
(12:46):
their hope, peace therapysession.
This is not a LinkedIn post.
I would argue this isn't even aFacebook worthy post.
This is private lifeinformation being shared
publicly on a professionalplatform.
What the heck?
Speaker 1 (13:00):
Yeah, and you know.
First of all, I want to saythat I agree that you shouldn't
be ashamed about going totherapy Absolutely not, and I
say this to people all the timethat would you be ashamed about
going to physical therapy for anarm injury?
And the answer is probably no,right, almost nobody would be
ashamed about that.
Well, your brain is part ofyour body and sometimes it's not
(13:22):
working 100%.
It needs help.
So, for anyone listening, never, ever, be ashamed of wanting to
or needing to get help in anyway, shape or form.
Whatever that looks like foryou.
Maybe it's just a long hotshower in the dark, maybe it's
going on a hike by yourself,maybe it's seeing a professional
to help talk through someconcepts, whatever it is.
(13:43):
I completely agree with thesecond line, which is not
ashamed, agreed.
But also, why share this witheveryone?
That's the part that doesn'tmake sense.
Not sharing doesn't mean you'reashamed.
This is a public forum.
First of all, and I'll give youmy example On Facebook, which
(14:07):
I'm still on.
I don't know why, but I am, andI really shouldn't be, because
it's becoming worse and worseand worse.
But they all are.
Yeah, they are, but I have like350, quote-unquote friends on
Facebook.
I say quote-unquote because Iknow some of them, but some of
them are.
You know, I worked with themfor like a year or two 20 years
ago and somehow I'm stuck withthem as Facebook friends.
(14:27):
Right, Okay, fine, whatever, Idon't really care that much.
I don't post that much onFacebook, it's not a big deal.
But LinkedIn I have over 5,000connections on LinkedIn.
Do I really want to share mypersonal goings on on LinkedIn?
Is that the right platform forthat?
(14:49):
I don't, and it's a it's alegit question.
I don't know is is it right?
Is that something?
Where is it viewed by thisindividual as um making
themselves more human?
Is that the idea by by showingthis side of themselves?
Speaker 2 (15:02):
two, two thoughts, because I agree with you Therapy
should be stigmatized as justgoing to urgent care or the
clinic if you have a sore throator a cold.
People should not be afraid togo to therapy.
However, it's not that way.
A lot of people, unfortunately,do look at therapy as well.
(15:23):
This person must have some.
They're crazy, they're a crazyperson, or there's the stigma
that you know therapy is forweak people and only the strong
don't need it.
And I can.
I can think my way through anysituation.
Like it's sad but true.
Like mental health awareness isjust not prioritized at any
level that it should be.
So posting this, it's nevergoing to have the results you
(15:44):
want, because, one, the internetis written in ink, as is
LinkedIn.
Anyone can look through yourpost history and, as someone who
hires people, I do look throughpeople's LinkedIn post
histories because I want to knowif they're this kind of lunatic
and if I see something likethis and you know there's more
than just the therapy to unpackhere but like I start to
question what are they going todo If they're working at my
(16:06):
company?
What are they going to postabout?
Is it going to upset mycustomer base?
Is it going to upset other coworkers I'm with Like you don't
know what stigmas this is goingto trigger and it's it's
oversharing to the point that,no matter what the intent was,
you're going to have so muchmore negatives than positive
(16:27):
gain from ever putting somethingout there like this in short
and long term.
Speaker 1 (16:33):
Yeah, I agree, and the thing is that, of course,
this is only one example, right,there are.
I mean, like I said, I have alot of connections and LinkedIn
will feed you stuff, even fromyour connections, connections,
and I understand that folks wantto feel heard on various you
think about any of these things,right?
I'm not calling out one way oranother and maybe they want to
(17:20):
share that, but in theory,linkedin, like you just said, is
for professionals.
It's what my potential hiringmanager is going to look through
in terms of one aspect of backchanneling me as a person.
Another thing they might do istalk to anyone else at their
company who may have worked withme.
Right, absolutely, thatback-channeling happens all the
time.
It's a standard part of thehiring process.
(17:42):
I would argue that if you'rebeing hired, you should
back-channel them back to findout if you want to be hired by
that person or not, and chancesare you're going to go on
LinkedIn to do that.
Now let's say you'repotentially someone who's trying
to hire for a role and youposted a bunch of stuff that's
political and you've alienated50% of your potential audience
maybe more, maybe less,depending on how popular your
(18:04):
opinion is, but regardless andagain, it does not matter what
your stance is.
You potentially have alienateda good chunk of the people you
might have otherwise hired, andmaybe you want to do that.
But I would argue chances areyou don't, right, you don't want
to have that filter of thatsevere an amount, right?
50% of the folks out there.
(18:25):
But if they're back-channelingyou back and, like I said, if
you're a good interviewee,someone who's going for a job,
you should back-channel thefolks that might be hiring you.
They're going to look at thatand potentially not want to work
with you.
They're going to remove theirapplication, they're going to
ghost you the inverse of whatnormally happens, right?
And is that an outcome that youwant?
(18:46):
And so I think, like you said,the internet is written in ink.
Linkedin, especially LinkedIn,is something that's publicly
Google-able, right?
Like I could Google content youpost on LinkedIn without even
looking at you directly onLinkedIn.
The more reactions you have,the more likely it is to pop up
on Google and guess what getsthe most reactions?
(19:06):
Anything polarizing.
Anything polarizing, becausethey're going to get people
agreeing with you passionatelyand people disagreeing with you
passionately, and so, ultimately, if you make even one
controversial viral post, thatis now going to define you when
(19:27):
it comes to search engineoptimization.
Is that the look?
Speaker 2 (19:30):
you want Interesting subtract.
Here is the last post I made onLinkedIn and I make a lot of
joke posts on LinkedIn.
It's no secret, I'm a littlebit of a meme king.
I enjoy poking fun at theplatform and the culture of work
whenever I can.
Last post I made was all abouthow the hurricane that hit
Florida surviving.
It was going to teach mesomething about B2B sales.
(19:51):
Got a lot of engagement, butthat was the last post I made
last year, I think it was inOctober.
I still get reactions and likeson that post every week and
LinkedIn sends me an email tolet me know about it because it
was the last thing I posted.
They keep it in theircirculation.
I don't care about that and youknow, in a way my LinkedIn is a
filter for me.
If you don't have a sense ofhumor and if you can't poke fun
(20:13):
and satirize things, I'mprobably not going to be a good
fit for your culture anyway.
So filter me out.
But it's a good example, right?
That post is months old now.
It's almost half a year old andit's still getting reactions.
It's still getting interactions.
So the things you post, theywill absolutely follow you and
be seen long after you post themand you can't remove it.
(20:36):
You can delete the post, buteverything is kept in the
archive of the internet and themore outstanding and potentially
damning your post is, peopleare going to save screenshots.
It's going to show up on theLinkedIn lunatic subreddit.
It's going to get passed aroundthe workplace.
It will never disappear.
Speaker 1 (20:54):
Yeah, and going viral is viewed by some folks as a
good thing, right, someinfluencers.
But I mean, what's theconnotation in biology of going
viral?
Right, it's not a goodconnotation, and I would argue
that not all press is good press.
Not all attention is goodattention, and especially if
(21:15):
your goal is to secure a job andat some point you may need to,
and that's realistically theonly reason to use LinkedIn.
The only reason I use LinkedInright now is, number one, to
make sure that my network ismaintained and they know who I
am.
But number two, I do use it topromote my current company
because I don't mind doing that.
(21:35):
I actually like the company Iwork for.
They treat me well.
I think they treat my peerswell.
I think everyone that works forthe company that I'm currently
at is overall pretty happy, andso if helping them out is a
nominal thing, as like somethingas simple as sharing something
they post, and maybe I add in myown sentence or two to make it
a little more attention worthyas far as the algorithm goes,
(21:59):
but that's a small effort for meand, more importantly, it's
professional and related to whatI'm doing.
It's not anything like apersonal the closest I've come
to something personal issomething I shared with my
company.
My company wanted to know aboutme because they were posting
stuff.
My parents, as I've talkedabout before, I come from a
family I'm first generation bornin the United States.
(22:21):
My family came from SouthAmerica and so we're immigrants,
and so for Hispanic AwarenessMonth, they wanted to post about
diverse employees they have attheir company.
I happen to be one of them, sothey posted about me and they
wanted to know about mepersonally.
So I posted things like youknow, I played Dungeons and
Dragons for fun on the weekends,right, stuff like that.
And so that's about as personalas I've gotten on LinkedIn and
(22:42):
I'm okay with keeping it thereand never going anything deeper
than that, you know.
Speaker 2 (22:47):
Well, and I love that because it's the point of the
platform, right Like, we havethe Marketing U channel on our
Discord, linkedin is marketingyou to the widest net possible.
I love seeing posts about youknow people's backgrounds and
their their work backstory, likeif they're doing GitHub
(23:09):
community posts and they want toshare some project that they've
recently published.
It's like that's kind of neat,right Cause not only is it
educating me about a world thatI might not know about, but also
if I'm looking for someone inthe future that's going to stick
in the back of my mind and say,oh yeah, this individual posted
this thing a while back.
They might be a good fit to dosome open source work with us.
Right Like, there's absolutelya way to advertise yourself and
your company appropriately onLinkedIn and really make it work
(23:31):
for you.
Because, like you said, as aperson who hires people,
linkedin is the first place I go.
When I get a name, you send mea resume.
Before I read it, I'm going toLinkedIn and like that's kind of
a weird thing to say, and maybethat's not the norm, maybe
that's a me thing, but I feel Ican learn so much more from a
person's LinkedIn profile thanjust a page of text.
(23:51):
That is going to take me aminute to parse through.
Right, like it's the quick hit.
Speaker 1 (23:56):
I don't think it's just you.
If you ever want a barometerfor whether or not your
application to a given post hasgotten past the black hole,
check to see who's viewed yourprofile recently, because
chances are, if your resume gotpast the black hole that is the
resume algorithm, then you'regoing to have two or three folks
checking out your LinkedInprofile pretty quickly from that
(24:18):
company, because there's therecruiter, there's the hiring
manager, there might be thatperson's boss, there might be a
team member that's on their teamthat was asked to take a look
at you and evaluate you.
There's going to be two orthree folks that take a look at
your profile.
So that's a good litmus testfor whether or not you're still
hanging out in the black hole orif someone's actually taking
you seriously.
Speaker 2 (24:38):
And you know, thinking about that, what could
you post that's going to makeyou more interesting to
recruiters?
Like, I would argue, your postabout your background, that's a
great little quick culture fit.
It tells me a lot about Alex asa person.
If you know, we're the kind ofcompany that does like D&D and
that kind of like that's my team.
It's like, oh, I want to gethim for the personal interview
(25:00):
right away because I alreadylike him as a person.
Like, maybe, maybe the hardskills aren't there, but if it's
culturally a good fit, I canteach you everything you need to
know to be successful here.
So, like there's definitelyit's a tightrope, right.
Like you can share personaldetails, but it's understanding
what appeals to the culture.
And you know it might be a CACproblem, right, like how does
(25:22):
your personal details fit intothe CAC of this, this
organization you're hiring into?
It could be a quick fit, right,but sharing about how you and
your wife are getting couplestherapy paid for by your church,
that's an immediate red flag.
So you have to be able todelineate culture versus TMI and
(25:43):
I'm sure there is some veryblurry lines in the middle, but
it shouldn't be so difficult todo and it really seems like it
is because we're seeing more andmore of these absolutely insane
posts.
Speaker 1 (25:55):
Every day, more and more of these absolutely insane
posts every day.
Yeah, and I just wonder, like,who is this for?
Like I hope they see this, bro,like I don't know who it's for,
right, and it just to me.
I'll put it this way right, youand I are moderately successful
, I would argue, right, in ourcareers, and we've known people
(26:18):
who have been wildly successful,right?
How many of them post this kindof cringe themselves, the
people who are successful?
Speaker 2 (26:29):
I can't really think of any when I think of, like,
truly successful people, rightlike right.
Speaker 1 (26:34):
Yeah, I'm talking about like leaders, like people
who are either they can beindividual contributors, but
they might be highly, highlysuccessful in their role, or
they're, like you know, managers, directors, vice presidents,
which you and I know plenty ofright heck, most c-levels don't
write their own posts, justspoiler alert.
That comes from the social teamright, like we've done some
ghost writing before you and I,so so, yeah, we know about that,
(26:55):
right, but regardless, right,they don't post cringe.
Now they may come close, right.
I do know, like I follow acouple of CEO founders on
LinkedIn from differentcompanies and their job if
they're a CEO founder, right isto be a visionary, and so, as a
(27:16):
result, you got to push somelines right and so, yes, there
may be some occasional postswhere you're like, I mean,
that's nebulous in terms ofvalue and or direct relevance,
but I kind of get where they'recoming from, in the sense of
they almost feel like they haveto right, I'm okay with that
right If it's kept within atleast a tenuous tie back to what
(27:39):
they do, right, whatever thathappens to be.
So if they're in financial space, somehow it ties back to
financial.
If they're in the tech sector,somehow it ties back to the tech
sector, whatever it is, in someway shape or form.
If it ties back to what they doas a core attribute of who they
are, I'm okay with it, and mostof the time that is what it is
(28:03):
right, and so I'm okay with that.
But yeah, no, the people I knowwho are extremely successful
most of them, the only thingthey post that I've seen is like
hey, my company's hiring Right.
Speaker 2 (28:16):
You hear that from police information.
You know it's business updates.
It's not personal insights intochief executive officer and
what their musings are for theday.
Speaker 1 (28:23):
So I'm definitely not going to out him, especially
when he's not on the call.
But one example is obviouslyyou and I both know Clark
personally and I do follow hisreal LinkedIn and what I see him
and, by the way, clark forthose of you that are either new
to the pod or haven't heard itbefore, and he's not on the call
right now, so he's not on thispodcast episode he happens to be
(28:44):
an incredibly successfulindividual, and with good reason
.
He's incredibly talented,hardworking, thoughtful and
honestly caring individual andhe deserves the success he has
and I say that as someone who'senvious of how young he is and
dang it, man, that's a lot ofsuccess for someone so young
Right, but I wish I was there atthat age, completely agree.
(29:05):
But listen, but he's earned allof it, right and so, um,
incredibly successful Right.
But I I, I follow him onLinkedIn and I see his posts and
I got to tell you, I see himpost all the time, but what he
is posting is his team doingawesome work and almost every
time that I see him post in fact, I can't think of a single time
where he said I did this.
(29:26):
I can't think of a single time.
It's always our company isdoing this, my team did that.
That's how he posts.
He's bragging on the peoplethat he calls coworkers, likely
peers and, I would imagine, evenfriends.
He's bragging on them, right,that's wholesome.
Speaker 2 (29:46):
It is wholesome.
And you see the engagement hegets.
Oh, he gets amazing engagement.
It's not just reactions, it'scomments, which is that's the
ultimate form of engagement.
Reactions, it's comments, whichis that's the ultimate form of
engagement, right?
People actually reading whatyou wrote and responding to it.
That is the oh.
You have succeeded on LinkedInif you're getting comments on
your posts and he gets them.
Speaker 1 (30:07):
And so you know I talk about, like LinkedIn, being
like a fake it versus make itright, not fake it till you make
it.
There are people faking it andthere are people who have made
it and are making it, and Clarkis an example of someone who
he's made it for sure already,even if he were to retire
tomorrow.
He had a successful career,right, and he's relatively young
(30:28):
, he's still early in his career, right.
But versus you see the folksthat post the weird stuff and
they're hopping jobs every sixmonths.
How truly successful are they?
Speaker 2 (30:40):
Well, and you know it's, there's a, there's a
middle ground here too, which Ithink used to be the thing we
made fun of, but now it's I.
I I long for the old posts, butthe whole rise and grind
mentality of I'm going to make apost that says I get up at 6am
every morning, I don't drinkcoffee because coffee is a
stimulant and I don't believe init.
And you know, when I do mymental yoga before getting to
(31:04):
work, then I can really show upand work my 12 hour.
Like there's the humble bragabout how good my, my work ethic
are posts, and like it doesstraddle the line between weird
and kind of welcome to my TEDtalk.
I'm going to actually sharesomething.
It's strange, right, Becauseyou are trying to market you on
(31:26):
this platform, but my immediatereaction when you talk about
fake it or make it you see theserise and grind posts it feels
fake to me.
Like it could be 100% true,yeah, but I'm like I don't know
if I buy what you're selling mehere.
Speaker 1 (31:42):
So this is where it comes down to a vibe check,
right, and that is this morecringe, or is this more
wholesome?
And if it's more wholesome,then chances are it's coming
from the right place, becausethe right place for that kind of
post, in my opinion, isself-motivation and motivating
others, right.
And so, like it's like going tothe gym with a gym buddy, like
(32:02):
you pump each other up, right,and so you know, know that you
want to go to the gym becauseyou want the outcome right
Better health, better cardio,longer life.
Maybe it's aesthetics, right,but whatever it is, you want a
positive outcome.
But you also know it's hard,you know it's going to take work
.
And so if what you're doing ispumping up a friend who in turn
is pumping you up, you'rehelping each other get better,
(32:24):
that's wholesome, in my opinion.
Up, you're helping each otherget better, that's wholesome, in
my opinion.
On the other hand, if you'retaking, you know, a bunch of
performance enhancing drugs andyou're just posting pics of your
abs and pecs, right, and saying, look at, you know, like your
veiny stuff or whatever, right,like that's cringe, right, like
that's coming from a place ofprobably some, that person
probably needs therapy,realistically're probably in a
(32:45):
in a, an issue of self-worth,lack of self-worth, right, and
so that's.
I think that's the differencein the post that you're talking
about.
In the middle ground is do youfeel just in your bones, do you
feel it's wholesome or do youfeel it's cringe?
Speaker 2 (33:00):
Yeah Well, I think interesting side note there,
I've seen gym pics on LinkedInrecently which again, probably
doesn't need to be there unlessyou're a physical fitness
instructor kind of thing.
Speaker 1 (33:10):
Like it's weirdly become, and I do like your gauge
you're creating here ofwholesome versus cringe, Like
that's a good, it's a goodbarometric on how we can think
about these things I'm not goingto name them, but someone I
know who is currently helping tomentor me and I value that
(33:34):
actually did post aboutachievements in the gym, but it
had nothing to do with braggingabout physique or anything.
It had to do with health andwhere they were and where they
are, and for my money it waswholesome, right, I don't know.
I mean, I think that, like youknow, being able to post on a
LinkedIn forum again, it's aprofessional forum, but what
it's showing is that thisindividual maybe wasn't in the
(33:55):
best headspace becausephysically that was reflecting
that, and now they're in such abetter space.
It shows, number one, thatmaybe they're in a good space to
be hired now, right.
But number two, moreimportantly, they can overcome
challenges like real hardchallenges, right.
(34:15):
You know, an object at resttends to stay at rest, and that
law couldn't apply more to folksthat are currently out of shape
.
I'll give you me as an example.
I'm in decent overall shapebecause I'm active.
I play sports regularly, but,man, my flexibility is terrible.
When my wife tries to tell meto go to yoga, my whole essence
rejects that, because I know howinflexible I am.
(34:38):
But I also know that I probablyneed to do that because
flexibility and balance isimportant for health, and so I
need to go to yoga, but I'm soresistant.
I'm that object at rest rightnow when it comes to stretching
right.
But I know I need to get overit and hopefully at some point I
can come back as a guest andreport.
Hey, I've been going to yogaregularly.
That'd be great.
(34:58):
If anything, I'll tell you whatI'll make a LinkedIn post about
it and what it taught me aboutB2B sales.
Speaker 2 (35:04):
I need the touch my toes report.
Like did, did Alex get to thepoint of flexibility where he
could touch his toes, and whatdid that teach you about B2B?
Speaker 1 (35:13):
Of course.
What did it teach you about B2Bsale?
Of course yes.
Speaker 2 (35:15):
It always has to come back to that, I need to know.
But you know, like to yourpoint, and it's not for everyone
, right, and I think that'sthat's something to consider too
.
Like some of these posts can bevery motivational to certain
types of people and thegentleman I work with super
positive and kind of rah rah, goget them on LinkedIn, always
posting self-help graphics andthings like that.
(35:36):
It does not work for me.
I do find it kind of cringe.
But a lot of salespeople reallyresonate it and I would never
tell this person to stop right.
Like what doesn't work for medoesn't mean it doesn't work for
everybody, and I also wouldn'tlook at it.
If I was looking to hire for asales type person.
I wouldn't look at this and say, oh no, I don't like those
kinds of posts.
Like it really is what worksfor you, what works for others,
(36:00):
but also if it's going to offendpeople or if it goes a little
too far.
Now we've got to start having aconversation about what you're
posting.
So there is a wholesome cringetoo.
That, I think, is very much totaste.
Speaker 1 (36:15):
So funny enough that what you just said reminded me
of a sitcom I told you aboutfrom the late 70s, early 80s
Different Strokes.
What are you talking about?
Willis, early 80s?
Different strokes.
Uh, what you talking about?
Willis, absolutely, but no, butthe.
But the world don't move to thebeat of just one drum.
What might be right for you maynot be right for some, and I
(36:36):
know that it's cheesy to quote asitcom that used the laugh
tracks lyrics.
But there's some wisdom there,man, and so I would argue that,
even if you personally view itas cringe, if you get the sense
that the person that was postingit was coming from a good place
, a wholesome place, even ifit's apparently cringe to you, I
would argue give it the benefitof the doubt and move on right,
(36:58):
it's not your cup of tea,that's perfectly fine.
Maybe you're not the audience,so that's not a problem.
Absolutely agree.
Speaker 2 (37:04):
Yeah, I could not agree more and I do look at it
that way, and I think mostpeople should right.
It's weird that LinkedIn hasbecome such an open book place
where you can literally getanything from self-help to beach
pics on my vacation with myfamily.
I don't know how I feel aboutthose, but it really does run
(37:28):
the gamut of the mostprofessional thing you've ever
seen in your life and the leastprofessional thing you've ever
seen in your life, and learninghow to straddle that is only
going to benefit you, and Ithink that's my big takeaway
from all of this is think aboutwhat you post from your rival's
perspective, your enemy'sperspective.
What are they going to see?
(37:48):
What are they going to thinkand like?
If you feel like they wouldlook at you and raise an eyebrow
, tweak that post.
Speaker 1 (37:56):
I agree, and you know it's funny, we've been kind of
dogging LinkedIn a little bithere, but I will say this, right
, Like recently I was talking to, I went on a road trip with a
couple of friends and we went toNew Orleans from Florida.
It was a really fun trip, butalong the way we got to talking
and then later on we followed upon another trip to a Ren Faire
(38:18):
one of the same couples and itturns out that this friend of
ours, she, wants potentially tolook at other employment options
, right?
So I was talking about mycompany and how I actually enjoy
what I do and I think she wouldenjoy it too.
She's a lot like me, right?
We both have similar types ofADHD and all that kind of stuff,
right?
And I said you know, I thinkyou'd be a really good sales
(38:39):
engineer, and I know that youliterally just talked to Sarah
last pod about how I'm alwaystalking about this, right.
But for some people I wouldargue it's one of the best
careers out there.
You have to be the right kindof person.
You have to be into technologybut not want to sit there and
code all day.
So it's a very specific person,but a lot of these people exist
(39:01):
, right, A lot of them aregamers, like I am right.
And so, at any rate, I said,cool, let's get your resume
together and send me over yourLinkedIn.
And she said I don't have aLinkedIn.
I said, okay, we got to fixthat.
It's a red flag.
And so what's funny is I'mfriends with one of the people
(39:21):
that potentially could hire heras a starting off sales engineer
, as an inside SE at my company,and so I messaged him and he
said, yeah, man, shoot over herLinkedIn and her resume and I'll
take a look.
And so that was on a Monday.
The Sunday I helped her get herLinkedIn together and I got her
a bunch of friends to connectwith her on LinkedIn and I said,
see, literally, I sent her ascreenshot.
(39:42):
I was like he literally askedfor your LinkedIn in the same
breath that he asked for yourresume.
They don't ask for a coverletter anymore.
Cover letter is an old hat.
No, no, they ask for LinkedIn.
It's functioning as your coverletter now.
Speaker 2 (39:55):
If you do get asked for a cover letter, run, just
run.
That's not a good opportunity.
Speaker 1 (40:00):
I mean, unless you're specifically trying to get in
at a New York firm because youwant to be a master of the
universe when it comes to money,feel free.
Then you're going to have towrite a cover letter, probably
because they're old school.
Speaker 2 (40:12):
But in general.
I got an academic thing.
You know that's the other.
You probably need to write acover letter.
Speaker 1 (40:18):
Yeah, yeah.
So, even if you're an introvert, even if you don't like social
media, create a LinkedIn andconnect with your coworkers.
I know that it may soundonerous and I just told you how
bad that platform is, and nowI'm telling you to go do it.
You don't have to log in allthe time.
I'm not saying you do.
In fact, I would rarely log inif I were someone who does not
(40:41):
want to be involved in thatcircus, because it can be a
little bit of a circus, butpretty much you're going to want
to do that and it doesn't evenmatter what job you're looking
to get.
I helped another friend get ajob in accounting at a
construction company, completelyunrelated to what I do, but I
(41:02):
didn't help her directly in thesense that she found the place
to apply for and all thatherself.
I just helped her get aLinkedIn together.
This was a few years back,basically at the tail end of
COVID, but either way, this issomething that is kind of
important.
It is the other pro tip becauseI'm mentoring somebody else
that's looking for a job afterbeing out of the job market for
a bit is get your resume down toone page.
(41:24):
Yes, just do it.
Speaker 2 (41:28):
If Claude is here, he might have words for you, but
since we're on this together,get your resume down to one page
, do it?
Speaker 1 (41:34):
Yeah, Whatever you think you need to have in there,
you don't.
I promise you.
What you want to do is have avery brief work history and
don't go into super detail.
If you want to highlight skills, have a skill section that
highlights and don't go intosuper detail.
If you want to highlight skills, have a skill section that
highlights your key skills thatyou bring to the table
certifications, education,whatever that is but you can get
all of that in one page andstill have it look good.
(41:55):
Do that?
Speaker 2 (41:57):
Create intrigue, Make me ask why.
What or more?
Don't give me everything,because then I don't need to
interview you.
If you give too much away onthe resume, what's the point of
the interview?
You want to get in the door,not tell them everything about
you before you get there.
Speaker 1 (42:16):
You know what?
It's the same advice you wouldgive to somebody making a slide
in a PowerPoint.
If you're going to make a slidein a slideshow, do you want to
have a wall of words?
No, what's going to happen ifyou do that?
Speaker 2 (42:30):
And this is something you and I have talked about.
I'm not going to listen to you.
Speaker 1 (42:33):
Right, we've trained people on this, you and I.
They're going to read the slideand they're not paying
attention to you.
The slide is a prop.
It's a prop to help youarticulate your point.
It's not the point itself.
You bring that.
You have to bring that valueWell, similarly, your resume is
to check a box so that you canqualify to get an interview.
(42:54):
That's where you sell yourself.
You don't sell yourself in theresume and I think that's where
people make mistakes.
They think I have to includethis because they have to know
and it's like, bro, they're notgoing to read that, they're not
going to read the second page.
I don't know what to tell you.
They're just not right.
I mean, they'd have to bereally bored, because if I had
(43:15):
to guess, like how many resumesdid you read for the last job
you hired for?
Speaker 2 (43:17):
Oh my gosh.
Well, I got the top 10, butthere were 200 submissions.
So our recruiter looked througha lot more than I did and out
of the 10, just being fullytransparent, I looked at the
first page only because I wantto see the most recent work
history, and if it's athree-pager, I'm like, oh my
gosh, it's for a marketing job.
If they can't condense, maybethey can't do the job.
(43:39):
That's what's going through mymind, right?
So I'm judging them based onthe length of their resume.
Speaker 1 (43:44):
Yeah, and realistically it's going to be
the same with any job.
I don't care what job you'reapplying for.
If you're applying for a codingjob, right, I want you to think
about this.
If you're applying for a codingjob, you could do just about
anything with a million lines ofcode.
Does that make you a good coder?
Speaker 2 (44:00):
The most inelegant thing you could possibly do,
right, and so it's not a brag atall.
It's how little can you code todo the same exact thing?
Speaker 1 (44:08):
It's a mathematical concept, like in math and
physics, about elegance.
Right?
The shorter you can make theequation right, the more
succinct, the more elegant it isand therefore, generally
speaking, the better right?
That's generally how it'sviewed in physics and math.
Right?
Same thing goes to your resume,but, importantly, don't skimp
on the LinkedIn.
Connect with everyone.
(44:30):
As you work yeah, like connectwith your peers, though Connect
with everyone right that youwork with.
You never know when they'regoing to move on to a different
role and can help you get thatnext job.
I used to do this the analogway.
I didn't actually startbuilding my LinkedIn until I
worked at the company you and Iworked at together.
That's actually when I startedbuilding my link.
I had already gotten that job.
(44:50):
By that time.
I really started building on myLinkedIn, funny.
Speaker 2 (44:53):
Interesting.
I didn't know that.
Speaker 1 (44:55):
Yeah, yeah, I just never bothered with it because
it never was a focus of mine.
I thought it was kind of Ithought like, no, why am I going
to do that?
Right?
But since then I've done mybest to connect with everyone I
ever worked with on purpose,because I recognize that, look,
(45:17):
you have to have.
It's almost like at a certainpoint you can't remember all of
your connections, all of yourconnections and the best way to
be able to understand hey, Imaybe want to go for this role.
Linkedin literally tells youhey, here are your connections
that work here, right?
That couldn't be easier interms of helping you say hey,
maybe I should reach out toso-and-so.
(45:38):
I haven't talked to them in 10years, but we used to go to
lunch together a lot at the oldjob.
They'll probably still talk tome, right?
And then find out.
You'll find out moreinformation about the company
you want to go work for.
You'll find out moreinformation, potentially, about
who the hiring manager is, whatthat team is like, what their
outlook is.
You know all of that kind ofstuff.
And maybe they can put in agood word for you on top of that
.
Speaker 2 (45:58):
Completely agree, and you know it's.
It's funny because I don't useit that much anymore.
I used to use it a lot more andI kind of got sick of looking
at it and the weirdness there,so I've backed off, but I still
log in every week to add folksto my network that I meet
through work and I understandthe importance of that.
Right Like.
The connections are huge.
It's not just for me, it's forthem.
(46:19):
So there is a little bit ofgood citizenship that has to go
on there.
Citizenship that has to go onthere, whether you engage at the
maximum level or if you're justsort of a LinkedIn lurker,
which is very much what I'vebecome.
Oh, also, never put that youhave a podcast on LinkedIn.
You will get bombarded by theweirdest people and they all
want to promote your podcast andgive you 3000 listeners and
none of them will actually do it.
So just don't do that.
Speaker 1 (46:40):
Last tip except for raid, raid.
Where's my?
Sponsor shadow legends I think,uh, I think I think we beat the
linkedin topic to death, right.
I think, um, I think we canmove on to like other segments,
like I think there may be a memefor you to discuss, oh, oh, is
(47:00):
there?
Speaker 2 (47:01):
is there a meme in the what do you meme channel of
our discord?
I believe.
Speaker 1 (47:05):
So let Let me pop this open here you, have to look
through all the spam becauseSarah and I did talk a lot.
We're both extroverts, highenergy.
Speaker 2 (47:13):
Yes, I know you both very much are, and when you're
in the same room or same Discord, as I've now learned the energy
escalates.
Speaker 1 (47:21):
So thanks for that You're welcome Price was paid.
Thanks for that.
You're welcome.
Price was paid.
Speaker 2 (47:27):
So this meme is great .
What do you mean by the way?
We describe memes with ourmouth parts and because you
posted this, it's my punishmentto describe it no-transcript.
(47:58):
My wife and galinda do sharesome she's.
She's kind of both of them in away she can.
She can straddle the linebetween elphaba and galinda, uh,
depending on on mood andsituation.
Speaker 1 (48:11):
But yes, very much knows about popular I've seen
her straddle both I I just uh, Iheard her say literally those
words and I'm like did she meanto?
Speaker 2 (48:23):
was she?
She did not.
I don't think she's seen it.
She's never seen wicked, she'snever seen the musical like the
original.
No, oh my, oh, my god, you needto take her dude, it's really
good we, we've been talkingabout doing a new york trip,
because I don't know if you knowthis, but bill burr is going to
be doing a um glenn gary, glennross in new york.
I saw that.
I have to see that.
(48:44):
Like that's one of my favoritemovies, just hearing him talk
about steak knives.
Like we may have to just go dosome New York Broadway shows
while that's in season.
Speaker 1 (48:52):
If you're serious, let me know and maybe we'll go
with you if you want, because Iwould be down for that Good
conversation.
Speaker 2 (48:58):
We should definitely talk about that because we are
very interested.
And yeah, wicked is just.
I don't even really care for,like the, the subject matter of
the musical, but it's one of themost impressive spectacles I've
ever seen and the music's good,so, like you really can't go
wrong yeah, last time we're innew york we saw six, which was
really good, but um, oh, it'sreally good.
Speaker 1 (49:18):
On broad we also saw like moulin rouge the year
before that and that was amazingin new york.
But we're getting way off topic.
Speaker 2 (49:25):
Way off topic.
You know what I'll say on topic.
If you want to learn more aboutthese memes, you go to our
discord and you know what.
We can also help you with yourLinkedIn.
So if you join our discordwhich you can get to by the show
notes let's say you want togrow your network, let's say you
want us to give you someopinions, come drop it in there.
We have the marketing youchannel and you can drop memes
(49:50):
in the what do you mean channel.
Drop your linkedin in themarketing you and we'll give you
feedback if you want it.
This is a community that's allabout helping others, so we're
happy to do that and help yousucceed on that platform.
If it is uncharted territoryfor you, uh, anything else, alex
?
Speaker 1 (49:58):
no, I just, I just agree completely, like we.
Um, I look at it like I have adebt because I had so many
people help me out along the waythat I just owe it to pay it
back.
So, 100%, if you want and orneed help, just all you have to
do is ask and we're more thanhappy to help out Completely
agree.
Speaker 2 (50:16):
Well, I think that'll do it for this round of
Corporate Strategy.
The podcast it could have beenan email Again.
If you want to support the show, you can go to our show notes,
check out our link tree, you canget in the Discord, you can do
a donation, you can buy a babyonesie.
There's so many ways to exploreand have fun.
Hopefully we'll get back toregular podcast cadence soon,
but until we do, as always I'mBruce.
(50:38):
And I've not been Clark, butyou are Alex.
Speaker 1 (50:42):
And the rest of you are on mute.
Speaker 2 (50:44):
We will see you when we see you.
Peace, I hope you're holdingyour breath.
I have to find Craig.
Yeah, don't breathe.
Wait, wait, wait, no, no, no, wait, shit, no, no, no,
I'm not ready.
Okay, good.
Speaker 2 (00:10):
Are you ready now?
Okay.
Speaker 1 (00:11):
Wait, wait.
Speaker 2 (00:12):
What?
Oh, okay, okay, you're readynow Got it.
I'm not cutting any of this out.
It's good.
It's good radio, it's greatradio.
Confusion is the best podcastthey do.
They love it.
They love being confused.
You know what I love what?
Welcome back to CorbettStrategy.
This podcast could have been anemail.
(00:32):
I'm Bruce and I'm not Clark,that's right, Got Alex guesting
in this week subbing in forClark while he's still out.
Miss you, Clark.
Can't wait for you to get back,but until you do, Alex how you
doing bud.
Speaker 1 (00:48):
I'm doing good.
I feel bad for the listeners.
I feel like they're gettingcheated by getting a cut rate,
Clark, so I'll do my best.
Speaker 2 (00:57):
despite being the great value brand Clark, I don't
think any of us can bring thekind of energy Clark has.
Speaker 1 (01:02):
He's got the riz, I know energy clark has what he's
got, that he's got the riz, youknow, he's got the voice yeah,
he's got that golden voice.
Speaker 2 (01:07):
Yeah, he's got the pipes making us all look bad by
comparison.
How are you doing alex five?
Check, I'm giving you the vibecheck.
Speaker 1 (01:16):
Uh, you're giving me the business.
Uh, I'm, I'm doing I'm doingpretty good man.
Um, you know, busy, busy, work,busy couple of weeks actually,
but I like being busy.
Actually, I prefer being busyto not being busy.
So it's actually a lot of funto be pulled in 18 directions.
It's good times.
Speaker 2 (01:35):
Do you ever feel that you're so busy that time feels
equally as long as it is short?
Speaker 1 (01:42):
Oh yeah, like it's both too long and too short at
the same time.
Yeah, yeah, all the time Likeuh, yeah yeah, You're like man
can.
Can this meeting be overalready?
And then also, where did theday go, Correct?
Speaker 2 (01:57):
I find myself in that so much these last few months.
It has been the longestDecember to March I've ever
lived in my life.
Meanwhile, I have no time to doanything and, like I don't know
what day it is, half the daysof the week.
Speaker 1 (02:14):
It's very weird.
I'm like trying to get my taxdocuments together Like and
normally I do it like firstthing right I'd like I don't
stop right, but it's been aweird three months to begin the
year.
Speaker 2 (02:28):
One of the many reasons I am grateful for our
previous guest pod participant,sarah, my wife.
She gets all of that and justsends it off to our tax person.
I don't want to think about it.
Speaker 1 (02:42):
I don't know how people do it.
My wife, tracy, is also agodsend for similar reasons.
She mostly handles it, but Istill gotta log in and like
print stuff out, right.
So, yeah, oh, they don't mailthat to you.
Uh, some of it gets mailed, but, like my, um, my various uh
stock thing thing about bobbers,the, the corporations that
handle the equities, which aredoing so well, by the way, so
(03:03):
well, yeah, oh, are they?
Speaker 2 (03:04):
you might be the only person on the planetities which
are doing so well, by the way.
So well, oh are they.
You might be the only person onthe planet who's doing well
right now.
Speaker 1 (03:08):
Yeah, I guess sarcasm doesn't translate well in voice
, so it probably makes moresense in text, would you?
Speaker 2 (03:16):
say it is in the toilet, or is it at least
floating around the rim?
Let's see.
Speaker 1 (03:22):
I've lost in the past month about 22% of my equity
net worth 22%.
Speaker 2 (03:33):
Damn, damn.
That hurts to hear I haven'tlooked, I don't want to look,
it's not going to look If Idon't look, it can hurt me.
Speaker 1 (03:41):
You always got to look on the bright side, man,
and I still have a net worth.
It's not negative, right, andnot everybody can say that.
So you know, got to look on thebright side man.
Speaker 2 (03:51):
Very true, Very true.
And I think that's a big reasonwhy I'm not looking is I'm in
the mindset that you know I'vegot a lot going on at work.
You know it's busy time and Idon't need the even like the
hint of negative thoughtclouding my productivity, Like
I'm still getting paid, I'mstill able to eat, drink, sleep,
(04:12):
live my normal life, becomfortable with my work.
So I'm just going to pretendlike maybe you know, I'll take a
look once things get better,because they will get better.
I, you know I got to staypositive in that regard.
Speaker 1 (04:25):
So in the very long arc of history you're not wrong,
but there have been periods oftime that equal a human lifetime
where things did not get better.
So you know, we'll see.
Speaker 2 (04:38):
Don't like that word human lifetime.
Let's avoid using that phrase.
Moving forward in terms ofwealth Okay Okay, let's avoid
using that phrase moving forwardin terms of wealth Okay Okay.
Hey, let me ask you a question,yeah.
Speaker 1 (05:02):
When you're doing real good, when you're real busy
at work, is your first instinctto go on LinkedIn and make a
post about it and tell peoplehow doing what you do can
benefit their life.
Speaker 2 (05:10):
I think it should be, I guess, right, because we see
so many folks posting everythingthey do, but no, never comes to
mind.
You've never felt the urge togo talk about how you know.
Oh, this time I got fired.
Actually taught me a whole lotabout B2B sales.
Speaker 1 (05:23):
That would be a normal post, I think, on
LinkedIn.
Those are not the ones thatcatch your eye.
Speaker 2 (05:29):
No, certainly not.
Things are getting weird and Ithought it'd be.
You actually had the idea,because we've been kind of
sharing some of these posts.
Recently.
Linkedin has turned into theweirdest place on planet Earth.
It's not quite Facebook, it isnot quite Twitter, twitter, but
it's also not linkedin.
Like it's lost all identitywith being a professional work
(05:50):
platform and some of the poststhat we have seen just in the
last few months are absolutelyjaw-dropping in some of the the
intent and themes andoversharing that is going on
over there, which you know it'sfunny in following up on a
previous episode, like theovershare side of things,
linkedin is the oversharecapital of the United States.
(06:13):
Now I'm quite convinced, maybeeven the planet.
Speaker 1 (06:15):
So before we get into you know, fake it or make it
here on LinkedIn.
Now that you mentioned thatlast episode, I do have a bit of
counter advice to somethingthat Sarah mentioned to you.
She mentioned a way for you toavoid drinking beers was to tell
this elaborate story about howyou sampled unattainable flavor
(06:36):
in Bruges and you simply cannotever bring yourself to sip
another fermented beverage everagain because of what happened.
I would challenge Sarah to saythat the last thing you want is
for your coworkers to view youas too brugy to imbibe beers
with them.
Good Lord, I regret nothing.
(06:57):
I regret nothing.
Speaker 2 (07:00):
This is going to spurn another GIF war and I did
say GIF.
Speaker 1 (07:10):
This is going to spurn another GIF war, and I did
say GIF.
The listeners aren't ready forGIF war part two in Discord?
No, they're not, and somelisteners may not be familiar
with what the joke is.
Speaker 2 (07:16):
So there's a term, bougie, which actually is a
shortening version ofbourgeoisie which we've used
quite extensively in your titleon this platform.
Right, right, of course.
Yeah, yeah, yeah.
Speaker 1 (07:29):
So.
But bougie basically just meanssomeone who's you know fancy,
or trying to affect the natureof being fancy, and so thinking
that, oh, I can't have regularcommon beers because I've had
beer in bruges, hence the pun,adding an R into Bougie.
Speaker 2 (07:48):
Yes, oh, my eyes couldn't have rolled further to
the back of my head.
Speaker 1 (07:53):
Thank, you for that.
I saw, I saw yeah.
Speaker 2 (07:55):
Yes, you did see, and I'm sure my wife will really
enjoy that and it certainlywon't spurn more back and forth
gifs between the two of you andfor those comedy uh folks out
there that are listening, themore you explain a joke, the
funnier it is, yeah, oh,absolutely that's an ironclad
(08:15):
rule of comedy, so only the bestcomics do it.
That's why you never really seethem do it, because there's no
good comedy anymore yeah, acomic no one's explaining jokes
out there.
Speaker 1 (08:25):
It's a missed opportunity, uh truly but,
honestly, I will say this,though I think she had a lot of
really good advice in generaland, uh, I do think that it's
funny how she's coming at itfrom social skills, like almost
in general, right, and I so manytimes, because right now most
(08:45):
of my job is really aroundenabling sales engineers
training, taking on continuousenablement for sales engineers
so much of my job.
I look at it and I'm like man alot of these skills translate
to real life, but she's kind ofdoing the inverse where she's
like so many of these skills forinterpersonal relationships
translate to corporate life, andI completely agree.
(09:08):
It's like a totally like amathematical principle where,
like you can just, like you know, carry them over one to the
other.
And there's a good reason forthat, and that's because you
don't stop being a human whenyou go to work and you're not.
You don't stop working withother humans when you go to work
and you're not.
You don't stop working withother humans when you go to work
.
Speaker 2 (09:26):
It's such an interesting point because I
think some people legitimatelydo like their, their work.
Sona is, and I've had managerslike this it's.
They become inhuman robots thatare incapable of empathy or
socializing or being able tocarry just a basic small talk
conversation.
(09:47):
Everything is either about thespreadsheet, the managerial
report, the number and it'sweird.
But then you might catch themoutside of work and they're
normal people.
I don't think that works.
I know this is not the topicfor the day, but, like to your
point, being a human is part ofbeing an employee in a company.
They're hiring you for yourhumanity just as much as they're
(10:08):
hiring you for your skill.
Speaker 1 (10:09):
I disagree.
I think it is the topic fortoday because I think it's
directly related.
Speaker 2 (10:15):
actually, and it's worth noting you bringing up
Work Zone.
Speaker 1 (10:18):
I had to Google that real quick to see if you just
coined a new phrase or not,because I had never heard it,
but according to urbandictionary, it was coined in
2018 by some tumblr user calledlyra form.
So, uh, I guess.
So yeah, no, uh, you're late byabout seven years.
But too bad, because that wascool.
Speaker 2 (10:36):
That's a good one, that's why I'm not the best
marketer is you'll get a goodidea seven years too late.
Speaker 1 (10:44):
Well, they say, the good ones come back around.
Right, the good ideas come backaround.
Yeah.
Speaker 2 (10:48):
I almost said work persona, but then I was like
this is a perfect opportunity tosmash these things together.
A portmanteau, absolutely so.
Is the LinkedIn post a workpersona or is this some weird?
Yeah, it feels cultish to me ina way, because, yes, you're
right, the B2B sales, that wasweird, but that's.
(11:10):
I yearn for the days of the B2Bsales post.
We are in range territory now.
Speaker 1 (11:17):
Yeah, and I got a.
I got a counterpoint to thiseventually, where we get to like
maybe using LinkedIneffectively, and all that.
But first let's dive into themisuse.
Right Like you, you postedsomething recently and we'll
probably share it in the Corpodiscord here for everyone
listening.
But why don't you describe,right Like, this is kind of like
(11:39):
what do you mean, but what doyou LinkedIn?
Speaker 2 (11:42):
What do you?
Linkedin?
So I saw this post I actuallygot it from the uh LinkedIn
lunatics subreddit, which isjust, in a way it's therapeutic
because it's so funny, but in away it's also just like I don't
want to think these people arereal.
And this is definitely a realpost.
Uh comes from a gentleman whosays they're a holistic
salesperson.
That's an interesting title.
I'm going to read it to you.
(12:03):
I'm proud to say that Katya andI are beginning couples therapy
tonight.
Not ashamed, Double down on theinvestment in your spouse.
One hundo P.
Therapy isn't for people who,quote, need help.
Therapy is a tool for peoplewho want thrive.
Why walk when you can run?
Question mark, question mark.
Why struggle to communicateabout the household chores when
you can communicate effectively?
(12:23):
Empower yourselves.
People Bump fist PS.
Go to church because our churchis paying for six therapy
sessions.
Pray fire.
Hashtag faith.
Hashtag family.
Hashtag communication.
Hashtag growth.
Hashtag mindset.
Hashtag parenting.
Hashtag counseling, Hashtagtherapy.
And a picture of two of thewhiter people I've ever seen in
my life and I'm saying that asone of the whitest in their in
(12:46):
their hope, peace therapysession.
This is not a LinkedIn post.
I would argue this isn't even aFacebook worthy post.
This is private lifeinformation being shared
publicly on a professionalplatform.
What the heck?
Speaker 1 (13:00):
Yeah, and you know.
First of all, I want to saythat I agree that you shouldn't
be ashamed about going totherapy Absolutely not, and I
say this to people all the timethat would you be ashamed about
going to physical therapy for anarm injury?
And the answer is probably no,right, almost nobody would be
ashamed about that.
Well, your brain is part ofyour body and sometimes it's not
(13:22):
working 100%.
It needs help.
So, for anyone listening, never, ever, be ashamed of wanting to
or needing to get help in anyway, shape or form.
Whatever that looks like foryou.
Maybe it's just a long hotshower in the dark, maybe it's
going on a hike by yourself,maybe it's seeing a professional
to help talk through someconcepts, whatever it is.
(13:43):
I completely agree with thesecond line, which is not
ashamed, agreed.
But also, why share this witheveryone?
That's the part that doesn'tmake sense.
Not sharing doesn't mean you'reashamed.
This is a public forum.
First of all, and I'll give youmy example On Facebook, which
(14:07):
I'm still on.
I don't know why, but I am, andI really shouldn't be, because
it's becoming worse and worseand worse.
But they all are.
Yeah, they are, but I have like350, quote-unquote friends on
Facebook.
I say quote-unquote because Iknow some of them, but some of
them are.
You know, I worked with themfor like a year or two 20 years
ago and somehow I'm stuck withthem as Facebook friends.
(14:27):
Right, Okay, fine, whatever, Idon't really care that much.
I don't post that much onFacebook, it's not a big deal.
But LinkedIn I have over 5,000connections on LinkedIn.
Do I really want to share mypersonal goings on on LinkedIn?
Is that the right platform forthat?
(14:49):
I don't, and it's a it's alegit question.
I don't know is is it right?
Is that something?
Where is it viewed by thisindividual as um making
themselves more human?
Is that the idea by by showingthis side of themselves?
Speaker 2 (15:02):
two, two thoughts, because I agree with you Therapy
should be stigmatized as justgoing to urgent care or the
clinic if you have a sore throator a cold.
People should not be afraid togo to therapy.
However, it's not that way.
A lot of people, unfortunately,do look at therapy as well.
(15:23):
This person must have some.
They're crazy, they're a crazyperson, or there's the stigma
that you know therapy is forweak people and only the strong
don't need it.
And I can.
I can think my way through anysituation.
Like it's sad but true.
Like mental health awareness isjust not prioritized at any
level that it should be.
So posting this, it's nevergoing to have the results you
(15:44):
want, because, one, the internetis written in ink, as is
LinkedIn.
Anyone can look through yourpost history and, as someone who
hires people, I do look throughpeople's LinkedIn post
histories because I want to knowif they're this kind of lunatic
and if I see something likethis and you know there's more
than just the therapy to unpackhere but like I start to
question what are they going todo If they're working at my
(16:06):
company?
What are they going to postabout?
Is it going to upset mycustomer base?
Is it going to upset other coworkers I'm with Like you don't
know what stigmas this is goingto trigger and it's it's
oversharing to the point that,no matter what the intent was,
you're going to have so muchmore negatives than positive
(16:27):
gain from ever putting somethingout there like this in short
and long term.
Speaker 1 (16:33):
Yeah, I agree, and the thing is that, of course,
this is only one example, right,there are.
I mean, like I said, I have alot of connections and LinkedIn
will feed you stuff, even fromyour connections, connections,
and I understand that folks wantto feel heard on various you
think about any of these things,right?
I'm not calling out one way oranother and maybe they want to
(17:20):
share that, but in theory,linkedin, like you just said, is
for professionals.
It's what my potential hiringmanager is going to look through
in terms of one aspect of backchanneling me as a person.
Another thing they might do istalk to anyone else at their
company who may have worked withme.
Right, absolutely, thatback-channeling happens all the
time.
It's a standard part of thehiring process.
(17:42):
I would argue that if you'rebeing hired, you should
back-channel them back to findout if you want to be hired by
that person or not, and chancesare you're going to go on
LinkedIn to do that.
Now let's say you'repotentially someone who's trying
to hire for a role and youposted a bunch of stuff that's
political and you've alienated50% of your potential audience
maybe more, maybe less,depending on how popular your
(18:04):
opinion is, but regardless andagain, it does not matter what
your stance is.
You potentially have alienateda good chunk of the people you
might have otherwise hired, andmaybe you want to do that.
But I would argue chances areyou don't, right, you don't want
to have that filter of thatsevere an amount, right?
50% of the folks out there.
(18:25):
But if they're back-channelingyou back and, like I said, if
you're a good interviewee,someone who's going for a job,
you should back-channel thefolks that might be hiring you.
They're going to look at thatand potentially not want to work
with you.
They're going to remove theirapplication, they're going to
ghost you the inverse of whatnormally happens, right?
And is that an outcome that youwant?
(18:46):
And so I think, like you said,the internet is written in ink.
Linkedin, especially LinkedIn,is something that's publicly
Google-able, right?
Like I could Google content youpost on LinkedIn without even
looking at you directly onLinkedIn.
The more reactions you have,the more likely it is to pop up
on Google and guess what getsthe most reactions?
(19:06):
Anything polarizing.
Anything polarizing, becausethey're going to get people
agreeing with you passionatelyand people disagreeing with you
passionately, and so, ultimately, if you make even one
controversial viral post, thatis now going to define you when
(19:27):
it comes to search engineoptimization.
Is that the look?
Speaker 2 (19:30):
you want Interesting subtract.
Here is the last post I made onLinkedIn and I make a lot of
joke posts on LinkedIn.
It's no secret, I'm a littlebit of a meme king.
I enjoy poking fun at theplatform and the culture of work
whenever I can.
Last post I made was all abouthow the hurricane that hit
Florida surviving.
It was going to teach mesomething about B2B sales.
(19:51):
Got a lot of engagement, butthat was the last post I made
last year, I think it was inOctober.
I still get reactions and likeson that post every week and
LinkedIn sends me an email tolet me know about it because it
was the last thing I posted.
They keep it in theircirculation.
I don't care about that and youknow, in a way my LinkedIn is a
filter for me.
If you don't have a sense ofhumor and if you can't poke fun
(20:13):
and satirize things, I'mprobably not going to be a good
fit for your culture anyway.
So filter me out.
But it's a good example, right?
That post is months old now.
It's almost half a year old andit's still getting reactions.
It's still getting interactions.
So the things you post, theywill absolutely follow you and
be seen long after you post themand you can't remove it.
(20:36):
You can delete the post, buteverything is kept in the
archive of the internet and themore outstanding and potentially
damning your post is, peopleare going to save screenshots.
It's going to show up on theLinkedIn lunatic subreddit.
It's going to get passed aroundthe workplace.
It will never disappear.
Speaker 1 (20:54):
Yeah, and going viral is viewed by some folks as a
good thing, right, someinfluencers.
But I mean, what's theconnotation in biology of going
viral?
Right, it's not a goodconnotation, and I would argue
that not all press is good press.
Not all attention is goodattention, and especially if
(21:15):
your goal is to secure a job andat some point you may need to,
and that's realistically theonly reason to use LinkedIn.
The only reason I use LinkedInright now is, number one, to
make sure that my network ismaintained and they know who I
am.
But number two, I do use it topromote my current company
because I don't mind doing that.
(21:35):
I actually like the company Iwork for.
They treat me well.
I think they treat my peerswell.
I think everyone that works forthe company that I'm currently
at is overall pretty happy, andso if helping them out is a
nominal thing, as like somethingas simple as sharing something
they post, and maybe I add in myown sentence or two to make it
a little more attention worthyas far as the algorithm goes,
(21:59):
but that's a small effort for meand, more importantly, it's
professional and related to whatI'm doing.
It's not anything like apersonal the closest I've come
to something personal issomething I shared with my
company.
My company wanted to know aboutme because they were posting
stuff.
My parents, as I've talkedabout before, I come from a
family I'm first generation bornin the United States.
(22:21):
My family came from SouthAmerica and so we're immigrants,
and so for Hispanic AwarenessMonth, they wanted to post about
diverse employees they have attheir company.
I happen to be one of them, sothey posted about me and they
wanted to know about mepersonally.
So I posted things like youknow, I played Dungeons and
Dragons for fun on the weekends,right, stuff like that.
And so that's about as personalas I've gotten on LinkedIn and
(22:42):
I'm okay with keeping it thereand never going anything deeper
than that, you know.
Speaker 2 (22:47):
Well, and I love that because it's the point of the
platform, right Like, we havethe Marketing U channel on our
Discord, linkedin is marketingyou to the widest net possible.
I love seeing posts about youknow people's backgrounds and
their their work backstory, likeif they're doing GitHub
(23:09):
community posts and they want toshare some project that they've
recently published.
It's like that's kind of neat,right Cause not only is it
educating me about a world thatI might not know about, but also
if I'm looking for someone inthe future that's going to stick
in the back of my mind and say,oh yeah, this individual posted
this thing a while back.
They might be a good fit to dosome open source work with us.
Right Like, there's absolutelya way to advertise yourself and
your company appropriately onLinkedIn and really make it work
(23:31):
for you.
Because, like you said, as aperson who hires people,
linkedin is the first place I go.
When I get a name, you send mea resume.
Before I read it, I'm going toLinkedIn and like that's kind of
a weird thing to say, and maybethat's not the norm, maybe
that's a me thing, but I feel Ican learn so much more from a
person's LinkedIn profile thanjust a page of text.
(23:51):
That is going to take me aminute to parse through.
Right, like it's the quick hit.
Speaker 1 (23:56):
I don't think it's just you.
If you ever want a barometerfor whether or not your
application to a given post hasgotten past the black hole,
check to see who's viewed yourprofile recently, because
chances are, if your resume gotpast the black hole that is the
resume algorithm, then you'regoing to have two or three folks
checking out your LinkedInprofile pretty quickly from that
(24:18):
company, because there's therecruiter, there's the hiring
manager, there might be thatperson's boss, there might be a
team member that's on their teamthat was asked to take a look
at you and evaluate you.
There's going to be two orthree folks that take a look at
your profile.
So that's a good litmus testfor whether or not you're still
hanging out in the black hole orif someone's actually taking
you seriously.
Speaker 2 (24:38):
And you know, thinking about that, what could
you post that's going to makeyou more interesting to
recruiters?
Like, I would argue, your postabout your background, that's a
great little quick culture fit.
It tells me a lot about Alex asa person.
If you know, we're the kind ofcompany that does like D&D and
that kind of like that's my team.
It's like, oh, I want to gethim for the personal interview
(25:00):
right away because I alreadylike him as a person.
Like, maybe, maybe the hardskills aren't there, but if it's
culturally a good fit, I canteach you everything you need to
know to be successful here.
So, like there's definitelyit's a tightrope, right.
Like you can share personaldetails, but it's understanding
what appeals to the culture.
And you know it might be a CACproblem, right, like how does
(25:22):
your personal details fit intothe CAC of this, this
organization you're hiring into?
It could be a quick fit, right,but sharing about how you and
your wife are getting couplestherapy paid for by your church,
that's an immediate red flag.
So you have to be able todelineate culture versus TMI and
(25:43):
I'm sure there is some veryblurry lines in the middle, but
it shouldn't be so difficult todo and it really seems like it
is because we're seeing more andmore of these absolutely insane
posts.
Speaker 1 (25:55):
Every day, more and more of these absolutely insane
posts every day.
Yeah, and I just wonder, like,who is this for?
Like I hope they see this, bro,like I don't know who it's for,
right, and it just to me.
I'll put it this way right, youand I are moderately successful
, I would argue, right, in ourcareers, and we've known people
(26:18):
who have been wildly successful,right?
How many of them post this kindof cringe themselves, the
people who are successful?
Speaker 2 (26:29):
I can't really think of any when I think of, like,
truly successful people, rightlike right.
Speaker 1 (26:34):
Yeah, I'm talking about like leaders, like people
who are either they can beindividual contributors, but
they might be highly, highlysuccessful in their role, or
they're, like you know, managers, directors, vice presidents,
which you and I know plenty ofright heck, most c-levels don't
write their own posts, justspoiler alert.
That comes from the social teamright, like we've done some
ghost writing before you and I,so so, yeah, we know about that,
(26:55):
right, but regardless, right,they don't post cringe.
Now they may come close, right.
I do know, like I follow acouple of CEO founders on
LinkedIn from differentcompanies and their job if
they're a CEO founder, right isto be a visionary, and so, as a
(27:16):
result, you got to push somelines right and so, yes, there
may be some occasional postswhere you're like, I mean,
that's nebulous in terms ofvalue and or direct relevance,
but I kind of get where they'recoming from, in the sense of
they almost feel like they haveto right, I'm okay with that
right If it's kept within atleast a tenuous tie back to what
(27:39):
they do, right, whatever thathappens to be.
So if they're in financial space, somehow it ties back to
financial.
If they're in the tech sector,somehow it ties back to the tech
sector, whatever it is, in someway shape or form.
If it ties back to what they doas a core attribute of who they
are, I'm okay with it, and mostof the time that is what it is
(28:03):
right, and so I'm okay with that.
But yeah, no, the people I knowwho are extremely successful
most of them, the only thingthey post that I've seen is like
hey, my company's hiring Right.
Speaker 2 (28:16):
You hear that from police information.
You know it's business updates.
It's not personal insights intochief executive officer and
what their musings are for theday.
Speaker 1 (28:23):
So I'm definitely not going to out him, especially
when he's not on the call.
But one example is obviouslyyou and I both know Clark
personally and I do follow hisreal LinkedIn and what I see him
and, by the way, clark forthose of you that are either new
to the pod or haven't heard itbefore, and he's not on the call
right now, so he's not on thispodcast episode he happens to be
(28:44):
an incredibly successfulindividual, and with good reason
.
He's incredibly talented,hardworking, thoughtful and
honestly caring individual andhe deserves the success he has
and I say that as someone who'senvious of how young he is and
dang it, man, that's a lot ofsuccess for someone so young
Right, but I wish I was there atthat age, completely agree.
(29:05):
But listen, but he's earned allof it, right and so, um,
incredibly successful Right.
But I I, I follow him onLinkedIn and I see his posts and
I got to tell you, I see himpost all the time, but what he
is posting is his team doingawesome work and almost every
time that I see him post in fact, I can't think of a single time
where he said I did this.
(29:26):
I can't think of a single time.
It's always our company isdoing this, my team did that.
That's how he posts.
He's bragging on the peoplethat he calls coworkers, likely
peers and, I would imagine, evenfriends.
He's bragging on them, right,that's wholesome.
Speaker 2 (29:46):
It is wholesome.
And you see the engagement hegets.
Oh, he gets amazing engagement.
It's not just reactions, it'scomments, which is that's the
ultimate form of engagement.
Reactions, it's comments, whichis that's the ultimate form of
engagement, right?
People actually reading whatyou wrote and responding to it.
That is the oh.
You have succeeded on LinkedInif you're getting comments on
your posts and he gets them.
Speaker 1 (30:07):
And so you know I talk about, like LinkedIn, being
like a fake it versus make itright, not fake it till you make
it.
There are people faking it andthere are people who have made
it and are making it, and Clarkis an example of someone who
he's made it for sure already,even if he were to retire
tomorrow.
He had a successful career,right, and he's relatively young
(30:28):
, he's still early in his career, right.
But versus you see the folksthat post the weird stuff and
they're hopping jobs every sixmonths.
How truly successful are they?
Speaker 2 (30:40):
Well, and you know it's, there's a, there's a
middle ground here too, which Ithink used to be the thing we
made fun of, but now it's I.
I I long for the old posts, butthe whole rise and grind
mentality of I'm going to make apost that says I get up at 6am
every morning, I don't drinkcoffee because coffee is a
stimulant and I don't believe init.
And you know, when I do mymental yoga before getting to
(31:04):
work, then I can really show upand work my 12 hour.
Like there's the humble bragabout how good my, my work ethic
are posts, and like it doesstraddle the line between weird
and kind of welcome to my TEDtalk.
I'm going to actually sharesomething.
It's strange, right, Becauseyou are trying to market you on
(31:26):
this platform, but my immediatereaction when you talk about
fake it or make it you see theserise and grind posts it feels
fake to me.
Like it could be 100% true,yeah, but I'm like I don't know
if I buy what you're selling mehere.
Speaker 1 (31:42):
So this is where it comes down to a vibe check,
right, and that is this morecringe, or is this more
wholesome?
And if it's more wholesome,then chances are it's coming
from the right place, becausethe right place for that kind of
post, in my opinion, isself-motivation and motivating
others, right.
And so, like it's like going tothe gym with a gym buddy, like
(32:02):
you pump each other up, right,and so you know, know that you
want to go to the gym becauseyou want the outcome right
Better health, better cardio,longer life.
Maybe it's aesthetics, right,but whatever it is, you want a
positive outcome.
But you also know it's hard,you know it's going to take work
.
And so if what you're doing ispumping up a friend who in turn
is pumping you up, you'rehelping each other get better,
(32:24):
that's wholesome, in my opinion.
Up, you're helping each otherget better, that's wholesome, in
my opinion.
On the other hand, if you'retaking, you know, a bunch of
performance enhancing drugs andyou're just posting pics of your
abs and pecs, right, and saying, look at, you know, like your
veiny stuff or whatever, right,like that's cringe, right, like
that's coming from a place ofprobably some, that person
probably needs therapy,realistically're probably in a
(32:45):
in a, an issue of self-worth,lack of self-worth, right, and
so that's.
I think that's the differencein the post that you're talking
about.
In the middle ground is do youfeel just in your bones, do you
feel it's wholesome or do youfeel it's cringe?
Speaker 2 (33:00):
Yeah Well, I think interesting side note there,
I've seen gym pics on LinkedInrecently which again, probably
doesn't need to be there unlessyou're a physical fitness
instructor kind of thing.
Speaker 1 (33:10):
Like it's weirdly become, and I do like your gauge
you're creating here ofwholesome versus cringe, Like
that's a good, it's a goodbarometric on how we can think
about these things I'm not goingto name them, but someone I
know who is currently helping tomentor me and I value that
(33:34):
actually did post aboutachievements in the gym, but it
had nothing to do with braggingabout physique or anything.
It had to do with health andwhere they were and where they
are, and for my money it waswholesome, right, I don't know.
I mean, I think that, like youknow, being able to post on a
LinkedIn forum again, it's aprofessional forum, but what
it's showing is that thisindividual maybe wasn't in the
(33:55):
best headspace becausephysically that was reflecting
that, and now they're in such abetter space.
It shows, number one, thatmaybe they're in a good space to
be hired now, right.
But number two, moreimportantly, they can overcome
challenges like real hardchallenges, right.
(34:15):
You know, an object at resttends to stay at rest, and that
law couldn't apply more to folksthat are currently out of shape
.
I'll give you me as an example.
I'm in decent overall shapebecause I'm active.
I play sports regularly, but,man, my flexibility is terrible.
When my wife tries to tell meto go to yoga, my whole essence
rejects that, because I know howinflexible I am.
(34:38):
But I also know that I probablyneed to do that because
flexibility and balance isimportant for health, and so I
need to go to yoga, but I'm soresistant.
I'm that object at rest rightnow when it comes to stretching
right.
But I know I need to get overit and hopefully at some point I
can come back as a guest andreport.
Hey, I've been going to yogaregularly.
That'd be great.
(34:58):
If anything, I'll tell you whatI'll make a LinkedIn post about
it and what it taught me aboutB2B sales.
Speaker 2 (35:04):
I need the touch my toes report.
Like did, did Alex get to thepoint of flexibility where he
could touch his toes, and whatdid that teach you about B2B?
Speaker 1 (35:13):
Of course.
What did it teach you about B2Bsale?
Of course yes.
Speaker 2 (35:15):
It always has to come back to that, I need to know.
But you know, like to yourpoint, and it's not for everyone
, right, and I think that'sthat's something to consider too
.
Like some of these posts can bevery motivational to certain
types of people and thegentleman I work with super
positive and kind of rah rah, goget them on LinkedIn, always
posting self-help graphics andthings like that.
(35:36):
It does not work for me.
I do find it kind of cringe.
But a lot of salespeople reallyresonate it and I would never
tell this person to stop right.
Like what doesn't work for medoesn't mean it doesn't work for
everybody, and I also wouldn'tlook at it.
If I was looking to hire for asales type person.
I wouldn't look at this and say, oh no, I don't like those
kinds of posts.
Like it really is what worksfor you, what works for others,
(36:00):
but also if it's going to offendpeople or if it goes a little
too far.
Now we've got to start having aconversation about what you're
posting.
So there is a wholesome cringetoo.
That, I think, is very much totaste.
Speaker 1 (36:15):
So funny enough that what you just said reminded me
of a sitcom I told you aboutfrom the late 70s, early 80s
Different Strokes.
What are you talking about?
Willis, early 80s?
Different strokes.
Uh, what you talking about?
Willis, absolutely, but no, butthe.
But the world don't move to thebeat of just one drum.
What might be right for you maynot be right for some, and I
(36:36):
know that it's cheesy to quote asitcom that used the laugh
tracks lyrics.
But there's some wisdom there,man, and so I would argue that,
even if you personally view itas cringe, if you get the sense
that the person that was postingit was coming from a good place
, a wholesome place, even ifit's apparently cringe to you, I
would argue give it the benefitof the doubt and move on right,
(36:58):
it's not your cup of tea,that's perfectly fine.
Maybe you're not the audience,so that's not a problem.
Absolutely agree.
Speaker 2 (37:04):
Yeah, I could not agree more and I do look at it
that way, and I think mostpeople should right.
It's weird that LinkedIn hasbecome such an open book place
where you can literally getanything from self-help to beach
pics on my vacation with myfamily.
I don't know how I feel aboutthose, but it really does run
(37:28):
the gamut of the mostprofessional thing you've ever
seen in your life and the leastprofessional thing you've ever
seen in your life, and learninghow to straddle that is only
going to benefit you, and Ithink that's my big takeaway
from all of this is think aboutwhat you post from your rival's
perspective, your enemy'sperspective.
What are they going to see?
(37:48):
What are they going to thinkand like?
If you feel like they wouldlook at you and raise an eyebrow
, tweak that post.
Speaker 1 (37:56):
I agree, and you know it's funny, we've been kind of
dogging LinkedIn a little bithere, but I will say this, right
, Like recently I was talking to, I went on a road trip with a
couple of friends and we went toNew Orleans from Florida.
It was a really fun trip, butalong the way we got to talking
and then later on we followed upon another trip to a Ren Faire
(38:18):
one of the same couples and itturns out that this friend of
ours, she, wants potentially tolook at other employment options
, right?
So I was talking about mycompany and how I actually enjoy
what I do and I think she wouldenjoy it too.
She's a lot like me, right?
We both have similar types ofADHD and all that kind of stuff,
right?
And I said you know, I thinkyou'd be a really good sales
(38:39):
engineer, and I know that youliterally just talked to Sarah
last pod about how I'm alwaystalking about this, right.
But for some people I wouldargue it's one of the best
careers out there.
You have to be the right kindof person.
You have to be into technologybut not want to sit there and
code all day.
So it's a very specific person,but a lot of these people exist
(39:01):
, right, A lot of them aregamers, like I am right.
And so, at any rate, I said,cool, let's get your resume
together and send me over yourLinkedIn.
And she said I don't have aLinkedIn.
I said, okay, we got to fixthat.
It's a red flag.
And so what's funny is I'mfriends with one of the people
(39:21):
that potentially could hire heras a starting off sales engineer
, as an inside SE at my company,and so I messaged him and he
said, yeah, man, shoot over herLinkedIn and her resume and I'll
take a look.
And so that was on a Monday.
The Sunday I helped her get herLinkedIn together and I got her
a bunch of friends to connectwith her on LinkedIn and I said,
see, literally, I sent her ascreenshot.
(39:42):
I was like he literally askedfor your LinkedIn in the same
breath that he asked for yourresume.
They don't ask for a coverletter anymore.
Cover letter is an old hat.
No, no, they ask for LinkedIn.
It's functioning as your coverletter now.
Speaker 2 (39:55):
If you do get asked for a cover letter, run, just
run.
That's not a good opportunity.
Speaker 1 (40:00):
I mean, unless you're specifically trying to get in
at a New York firm because youwant to be a master of the
universe when it comes to money,feel free.
Then you're going to have towrite a cover letter, probably
because they're old school.
Speaker 2 (40:12):
But in general.
I got an academic thing.
You know that's the other.
You probably need to write acover letter.
Speaker 1 (40:18):
Yeah, yeah.
So, even if you're an introvert, even if you don't like social
media, create a LinkedIn andconnect with your coworkers.
I know that it may soundonerous and I just told you how
bad that platform is, and nowI'm telling you to go do it.
You don't have to log in allthe time.
I'm not saying you do.
In fact, I would rarely log inif I were someone who does not
(40:41):
want to be involved in thatcircus, because it can be a
little bit of a circus, butpretty much you're going to want
to do that and it doesn't evenmatter what job you're looking
to get.
I helped another friend get ajob in accounting at a
construction company, completelyunrelated to what I do, but I
(41:02):
didn't help her directly in thesense that she found the place
to apply for and all thatherself.
I just helped her get aLinkedIn together.
This was a few years back,basically at the tail end of
COVID, but either way, this issomething that is kind of
important.
It is the other pro tip becauseI'm mentoring somebody else
that's looking for a job afterbeing out of the job market for
a bit is get your resume down toone page.
(41:24):
Yes, just do it.
Speaker 2 (41:28):
If Claude is here, he might have words for you, but
since we're on this together,get your resume down to one page
, do it?
Speaker 1 (41:34):
Yeah, Whatever you think you need to have in there,
you don't.
I promise you.
What you want to do is have avery brief work history and
don't go into super detail.
If you want to highlight skills, have a skill section that
highlights and don't go intosuper detail.
If you want to highlight skills, have a skill section that
highlights your key skills thatyou bring to the table
certifications, education,whatever that is but you can get
all of that in one page andstill have it look good.
(41:55):
Do that?
Speaker 2 (41:57):
Create intrigue, Make me ask why.
What or more?
Don't give me everything,because then I don't need to
interview you.
If you give too much away onthe resume, what's the point of
the interview?
You want to get in the door,not tell them everything about
you before you get there.
Speaker 1 (42:16):
You know what?
It's the same advice you wouldgive to somebody making a slide
in a PowerPoint.
If you're going to make a slidein a slideshow, do you want to
have a wall of words?
No, what's going to happen ifyou do that?
Speaker 2 (42:30):
And this is something you and I have talked about.
I'm not going to listen to you.
Speaker 1 (42:33):
Right, we've trained people on this, you and I.
They're going to read the slideand they're not paying
attention to you.
The slide is a prop.
It's a prop to help youarticulate your point.
It's not the point itself.
You bring that.
You have to bring that valueWell, similarly, your resume is
to check a box so that you canqualify to get an interview.
(42:54):
That's where you sell yourself.
You don't sell yourself in theresume and I think that's where
people make mistakes.
They think I have to includethis because they have to know
and it's like, bro, they're notgoing to read that, they're not
going to read the second page.
I don't know what to tell you.
They're just not right.
I mean, they'd have to bereally bored, because if I had
(43:15):
to guess, like how many resumesdid you read for the last job
you hired for?
Speaker 2 (43:17):
Oh my gosh.
Well, I got the top 10, butthere were 200 submissions.
So our recruiter looked througha lot more than I did and out
of the 10, just being fullytransparent, I looked at the
first page only because I wantto see the most recent work
history, and if it's athree-pager, I'm like, oh my
gosh, it's for a marketing job.
If they can't condense, maybethey can't do the job.
(43:39):
That's what's going through mymind, right?
So I'm judging them based onthe length of their resume.
Speaker 1 (43:44):
Yeah, and realistically it's going to be
the same with any job.
I don't care what job you'reapplying for.
If you're applying for a codingjob, right, I want you to think
about this.
If you're applying for a codingjob, you could do just about
anything with a million lines ofcode.
Does that make you a good coder?
Speaker 2 (44:00):
The most inelegant thing you could possibly do,
right, and so it's not a brag atall.
It's how little can you code todo the same exact thing?
Speaker 1 (44:08):
It's a mathematical concept, like in math and
physics, about elegance.
Right?
The shorter you can make theequation right, the more
succinct, the more elegant it isand therefore, generally
speaking, the better right?
That's generally how it'sviewed in physics and math.
Right?
Same thing goes to your resume,but, importantly, don't skimp
on the LinkedIn.
Connect with everyone.
(44:30):
As you work yeah, like connectwith your peers, though Connect
with everyone right that youwork with.
You never know when they'regoing to move on to a different
role and can help you get thatnext job.
I used to do this the analogway.
I didn't actually startbuilding my LinkedIn until I
worked at the company you and Iworked at together.
That's actually when I startedbuilding my link.
I had already gotten that job.
(44:50):
By that time.
I really started building on myLinkedIn, funny.
Speaker 2 (44:53):
Interesting.
I didn't know that.
Speaker 1 (44:55):
Yeah, yeah, I just never bothered with it because
it never was a focus of mine.
I thought it was kind of Ithought like, no, why am I going
to do that?
Right?
But since then I've done mybest to connect with everyone I
ever worked with on purpose,because I recognize that, look,
(45:17):
you have to have.
It's almost like at a certainpoint you can't remember all of
your connections, all of yourconnections and the best way to
be able to understand hey, Imaybe want to go for this role.
Linkedin literally tells youhey, here are your connections
that work here, right?
That couldn't be easier interms of helping you say hey,
maybe I should reach out toso-and-so.
(45:38):
I haven't talked to them in 10years, but we used to go to
lunch together a lot at the oldjob.
They'll probably still talk tome, right?
And then find out.
You'll find out moreinformation about the company
you want to go work for.
You'll find out moreinformation, potentially, about
who the hiring manager is, whatthat team is like, what their
outlook is.
You know all of that kind ofstuff.
And maybe they can put in agood word for you on top of that
.
Speaker 2 (45:58):
Completely agree, and you know it's.
It's funny because I don't useit that much anymore.
I used to use it a lot more andI kind of got sick of looking
at it and the weirdness there,so I've backed off, but I still
log in every week to add folksto my network that I meet
through work and I understandthe importance of that.
Right Like.
The connections are huge.
It's not just for me, it's forthem.
(46:19):
So there is a little bit ofgood citizenship that has to go
on there.
Citizenship that has to go onthere, whether you engage at the
maximum level or if you're justsort of a LinkedIn lurker,
which is very much what I'vebecome.
Oh, also, never put that youhave a podcast on LinkedIn.
You will get bombarded by theweirdest people and they all
want to promote your podcast andgive you 3000 listeners and
none of them will actually do it.
So just don't do that.
Speaker 1 (46:40):
Last tip except for raid, raid.
Where's my?
Sponsor shadow legends I think,uh, I think I think we beat the
linkedin topic to death, right.
I think, um, I think we canmove on to like other segments,
like I think there may be a memefor you to discuss, oh, oh, is
(47:00):
there?
Speaker 2 (47:01):
is there a meme in the what do you meme channel of
our discord?
I believe.
Speaker 1 (47:05):
So let Let me pop this open here you, have to look
through all the spam becauseSarah and I did talk a lot.
We're both extroverts, highenergy.
Speaker 2 (47:13):
Yes, I know you both very much are, and when you're
in the same room or same Discord, as I've now learned the energy
escalates.
Speaker 1 (47:21):
So thanks for that You're welcome Price was paid.
Thanks for that.
You're welcome.
Price was paid.
Speaker 2 (47:27):
So this meme is great .
What do you mean by the way?
We describe memes with ourmouth parts and because you
posted this, it's my punishmentto describe it no-transcript.
(47:58):
My wife and galinda do sharesome she's.
She's kind of both of them in away she can.
She can straddle the linebetween elphaba and galinda, uh,
depending on on mood andsituation.
Speaker 1 (48:11):
But yes, very much knows about popular I've seen
her straddle both I I just uh, Iheard her say literally those
words and I'm like did she meanto?
Speaker 2 (48:23):
was she?
She did not.
I don't think she's seen it.
She's never seen wicked, she'snever seen the musical like the
original.
No, oh my, oh, my god, you needto take her dude, it's really
good we, we've been talkingabout doing a new york trip,
because I don't know if you knowthis, but bill burr is going to
be doing a um glenn gary, glennross in new york.
I saw that.
I have to see that.
(48:44):
Like that's one of my favoritemovies, just hearing him talk
about steak knives.
Like we may have to just go dosome New York Broadway shows
while that's in season.
Speaker 1 (48:52):
If you're serious, let me know and maybe we'll go
with you if you want, because Iwould be down for that Good
conversation.
Speaker 2 (48:58):
We should definitely talk about that because we are
very interested.
And yeah, wicked is just.
I don't even really care for,like the, the subject matter of
the musical, but it's one of themost impressive spectacles I've
ever seen and the music's good,so, like you really can't go
wrong yeah, last time we're innew york we saw six, which was
really good, but um, oh, it'sreally good.
Speaker 1 (49:18):
On broad we also saw like moulin rouge the year
before that and that was amazingin new york.
But we're getting way off topic.
Speaker 2 (49:25):
Way off topic.
You know what I'll say on topic.
If you want to learn more aboutthese memes, you go to our
discord and you know what.
We can also help you with yourLinkedIn.
So if you join our discordwhich you can get to by the show
notes let's say you want togrow your network, let's say you
want us to give you someopinions, come drop it in there.
We have the marketing youchannel and you can drop memes
(49:50):
in the what do you mean channel.
Drop your linkedin in themarketing you and we'll give you
feedback if you want it.
This is a community that's allabout helping others, so we're
happy to do that and help yousucceed on that platform.
If it is uncharted territoryfor you, uh, anything else, alex
?
Speaker 1 (49:58):
no, I just, I just agree completely, like we.
Um, I look at it like I have adebt because I had so many
people help me out along the waythat I just owe it to pay it
back.
So, 100%, if you want and orneed help, just all you have to
do is ask and we're more thanhappy to help out Completely
agree.
Speaker 2 (50:16):
Well, I think that'll do it for this round of
Corporate Strategy.
The podcast it could have beenan email Again.
If you want to support the show, you can go to our show notes,
check out our link tree, you canget in the Discord, you can do
a donation, you can buy a babyonesie.
There's so many ways to exploreand have fun.
Hopefully we'll get back toregular podcast cadence soon,
but until we do, as always I'mBruce.
(50:38):
And I've not been Clark, butyou are Alex.
Speaker 1 (50:42):
And the rest of you are on mute.
Speaker 2 (50:44):
We will see you when we see you.
Peace, I hope you're holdingyour breath.
I have to find Craig.
Yeah, don't breathe.
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