Heritage Brand Creation, Featuring Nopalera Founder Sandra Velasquez

 

 

It takes time to build a heritage beauty brand—a lot of time. But every brand starts somewhere; and the early years and founder’s vision go a long way toward building trust and an emotional connection with consumers. 

 

This week on the CosmoFactory podcast, we talk about indie beauty with Sandra Velasquez, Founder of the Modern Mexican brand Nopalera. Based in New York City, and established in 2020, Nopalera is a personal care and lifestyle brand comprising products in bath and body care, hair care, fragrance, home fragrance, and more. Sandra draws inspiration from the contemporary Mexican American experience and brings premium ingredients—and a premium experience from shelf to shower—to a true diversity of beauty consumers.

 

You can get your ticket to Cosmoprof Worldwide Bologna here:
 https://www.cosmoprof.com/en/ticketing/

 

Explore the Cosmoprof Digital Directory of exhibitors:
 https://www.cosmoprof.com/en/visit/exhibitors-directory/digital-directory/

 

Find the map of this year’s new exhibition layout here:

https://www.cosmoprof.com/en/the-fair/the-map/

 

 

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ABOUT CosmoFactory

Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.

 

Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.

 

Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives.

 

HOST Deanna Utroske

Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.

 

A PRODUCTION OF Cosmoprof Worldwide Bologna

CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.  

 

Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, f