Episode Description:
In this episode of Cosmos & Commerce, hosts Janice Francis and Michelle Cook sit down with Jennifer and Rob Hewitt, the powerhouse duo behind Columbus Hardscapes. Listen in as they share the journey of growing their company from a small lawn-mowing gig into a premier outdoor living business, crafting dream patios, and more.
Rob and Jennifer open up about the challenges they’ve faced, including workforce turnover, seasonal demands, and finding the right team. They reveal the marketing strategies that helped propel Columbus Hardscapes, from direct mail campaigns to social media and creating unforgettable Home and Garden Show displays. The Hewitts also discuss the unique, family-centered culture they've fostered within their team and how it's driven loyalty and retention.
Learn how they balance personal and business life, the importance of resilience in entrepreneurship, and their latest project, Columbus Hardscapes Cares, which gives back to the community by creating outdoor spaces for families in need.
Key Takeaways:
- Entrepreneurial Growth: Rob shares how he built Columbus Hardscapes from his lawn-mowing days through college and beyond.
- Workforce Solutions: Discover how the Hewitts have created a family-first atmosphere to retain talented staff in a challenging, seasonal industry.
- Effective Marketing: Insights into their approach to customer acquisition, including targeted direct mail, social media, and standout exhibitions at local shows.
- Balancing Business & Personal Life: The couple emphasizes the value of keeping evenings and weekends free to recharge with their family.
- Community Impact: Hear about their new charitable initiative, Columbus Hardscapes Cares, designed to support families with accessible outdoor spaces.
Lightning Round Highlights:
- Biggest inspiration, tips for aspiring entrepreneurs, and more in a fast-paced Q&A!
Tune in for an episode packed with insights on hardscaping, business growth, and maintaining work-life harmony. Don’t miss the wisdom from this episode—subscribe, rate, and follow Cosmos & Commerce for more entrepreneurial stories and insights!
Connect with Columbus Hardscapes:
- Facebook & Instagram: @ColumbusHardscapes
- Website: ColumbusHardscapes.com | InstallMyPatio.com
Follow Cosmos & Commerce on Buzzsprout to stay updated on our latest episodes. Cheers to building your own success!
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