Description: Season 2 premiere! Explore how creative entrepreneurs are building sustainable careers in today's rapidly evolving digital landscape. Featuring JV Agency founder Jazmine Valencia on growing a music marketing agency from internship to industry leader, and independent artist Lánre on strategically balancing creativity with business acumen.
Key Topics:
· Building sustainable creative businesses in the digital age
· Adapting to emerging technologies in music marketing
· Balancing creative work with practical business strategy
· The evolution of independent artist careers
· Using AI and new tools in music promotion
· Strategic approaches to touring and market expansion
· The importance of maintaining work-life balance as a creator
Featured Guests:
· Jazmine Valencia - Founder of JV Agency, music marketing expert
· Lánre - Independent artist, singer-songwriter
Notable Quotes: "I like to tell people to just don't think AI, think software because what it is is just another version of a software that's helping us." - Jazmine Valencia
"There's not one way to do this. You know, there's so many different routes you can take because this music industry, it just keeps getting more diverse." - Lánre
Connect with our guests:
JV Agency: @jvagency
Lánre: @lanre.official
Follow Could Be Pretty Cool News:
couldbeprettycool.com couldbeprettycoolnews.substack.com
Keywords: creative entrepreneurship, music marketing, digital transformation, independent artists, music industry, creative business, artist development, digital marketing strategy, music technology
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