Navigating Change: From Fractional Production to Georgia's Arts Divide

Description

Explore how creative entrepreneurs are navigating industry transitions and building sustainable futures through two distinct perspectives. Featuring Dani Dufresne on reshaping creative production with a fractional model beyond traditional agency structures, followed by Kacie Luaders' thoughtful examination of Georgia's creative ecosystem highlighting the stark contrast between struggling nonprofit arts organizations and expanding commercial entertainment ventures in Atlanta.

Key Topics

• Evolving from traditional agency models to flexible, fractional production
• Building sustainable creative businesses during industry shifts
• Navigating business formation and contracts as creative entrepreneurs
• Creating supportive networks for creative professionals
• Balancing creative work with personal responsibilities
• The divide between nonprofit and for-profit creative sectors in Georgia
• Georgia's ranking in state arts funding and its impact on cultural organizations
• The expansion of commercial entertainment ventures in Atlanta
• Creating symbiotic relationships between different parts of the creative economy

Featured Segments

• Interview: Dani Dufresne - CEO and Executive Producer of The Auxiliary Co. ; Pioneer of the "fractional executive producer" model in creative production
• Commentary: "Atlanta Arts: A Tale of Two Sectors" - Kacie Luaders explores the contrasting realities of Georgia's nonprofit arts organizations facing funding cuts while commercial entertainment ventures in Atlanta expand with substantial backing

Notable Quotes

"I don't ever wanna get in the way of making my agency feeling uncomfortable because like we're putting our work out as ours. So then we actually crafted that as our new, like p or really as our biggest communication. This is not our work. So that opens up our reel and you see all the different kinds of things that we've done, but it's not. We do your work, we get your vision made." - Dani Dufresne

"No one will give a shit about your business as much as you do. No employee you ever hire will care as much as you do." - Dani Dufresne

"If it feels too produced, people are gonna know... they're gonna see it." - Dani Dufresne

"Georgia ranks 50th in the nation for state arts funding, investing only 14 cents per capita on the arts. That puts us at the very bottom nationwide when it comes to public support for arts and culture, highlighting a systemic underinvestment in the nonprofit creative sector." - Kacie Luaders

"The question isn't just 'How can nonprofits become more sustainable?' but rather 'How can we create a cultural landscape where both commercial and mission-driven arts thrive together?' This requires seeing beyond the false dichotomy of business versus art and recognizing the inherent interdependence of Atlanta's creative sectors." - Kacie Luaders

Connect with our guest

• The Auxiliary Co
• LinkedIn: Dani Dufresne

Recent News Mentioned

• National Endowment for the Arts grant withdrawals affecting Georgia arts organizations (over $500,000 in funding)
• Live Nation's new 5,300-capacity music venue at Centennial Yards ($5 billion downtown development)

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• @couldbeprettycool
• couldbeprettycool.com

Keywords

Creative entrepreneurship, fractional production model, advertising production, creative agency adaptation, industry transitions, sustainable creative careers, Georgia nonprofit arts funding, Atlanta commercial entertainment ventures, arts advocacy, cultural ecosystem, Atlanta arts landscape, creative business models