In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson.
We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests.
Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience and guiding them effectively through the sales funnel.
Monica gives listeners actionable tips on:
- 00:00 Introduction: The Website as a Salesperson
- 01:00 The Evolving Sales Cycle
- 01:23 The Role of Your Website
- 01:40 Understanding the Sales Funnel
- 01:54 Top of the Funnel: Awareness and Interest
- 02:15 Connecting with Your Audience
- 03:06 Addressing Client Needs
- 04:10 Practical Tips for Your Website
- 04:39 Conclusion: Structuring Your Website Like a Conversation
Connect with Monica here:
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- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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