In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies.
From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication.
She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions.
By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more leads.
Tom gives listeners actionable tips on:
- 00:00 Introduction: Common Email Marketing Mistakes
- 00:51 Understanding the Lawyer's Perspective
- 01:20 Identifying Your Audience
- 02:38 The Importance of Plain Language
- 03:43 Focusing on Client Needs
- 05:05 Translating Strategies to Email Marketing
- 06:13 The Power of Email Reminders
- 07:16 Conclusion: Leveraging Email for Client Retention
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com