[Counsel Cast Chambers] Where do you start with SEO?

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities.

We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day.

The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value. 

Tom gives listeners actionable tips on:

• 00:00 Introduction to SEO Mysteries
• 00:51 The Dark History of SEO
• 01:41 Google's Dominance in Search
• 01:57 Understanding Google's Algorithm
• 02:27 Google's Relationship with SEOs
• 03:18 Google's Business Model
• 04:05 SEO and Advertising
• 04:51 SEO Strategy and Cost Per Click
• 06:39 SEO Challenges and Competition
• 08:12 Measuring SEO Success

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• www.peteeveritt.com  

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