In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers.
He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach.
Highlighting the power of social media, he shares insights on how lawyers can become thought leaders by educating, entertaining, and inspiring their audience.
Jake Robertson gives listeners actionable tips on:
- 00:00 Introduction
- 01:25 Understanding Omnipresence in Marketing
- 02:34 Building Trust Through Digital Presence
- 08:39 The Importance of Consistency in Marketing
- 11:11 Creating Engaging and Valuable Content
- 18:05 Leveraging Video Content for Omnipresence
- 25:28 Utilizing AI and Tools for Content Creation
- 29:46 The Evolution of AI and Its Role as a Tool
- 30:48 The Importance of Social Media in Modern Branding
- 32:59 Leveraging Social Media for Business Success
- 35:02 The Power of Interest-Based Social Media Algorithms
- 36:20 Effective Marketing Strategies for Entrepreneurs
- 40:00 The 10X Rule: Maximizing Effort and Goals
- 46:13 Practical Steps for Social Media and Content Creation
- 53:38 Repurposing Content for Maximum Reach
Resources mentioned in this episode:
Connect with Jake:
- LinkedIn: https://www.linkedin.com/in/jakeisham/
- Instagram: http://www.instagram.com/jakecreativemarketing
- http://www.jakeisham.com
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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