In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing.
They dive deep into the psychology of trust, exploring why generic, AI-sounding copy destroys credibility and how to write in your authentic “coffee shop” and “4 AM” voice, the language real clients actually use when they’re making decisions that matter.
From lawyer bios to landing pages, learn how subtle word choices trigger the brain’s trust centers and why small shifts in tone can lead to major gains in conversion and client relationships.
📌 You’ll learn:
💡 Featuring:
Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.
Karin and Rachel give listeners actionable tips on:
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