In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising.
He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences.
Key recommendations include leveraging social media for value-driven content and storytelling to foster deeper connections and brand loyalty.
Reid gives listeners actionable tips on:
- 00:00 Introduction to Reed Holmes and Appreciated Branding
- 01:23 Understanding Branding: Beyond Logos and Visuals
- 03:15 The Importance of Branding for Law Firms
- 04:34 Historical Perspective: Evolution of Branding
- 07:05 Appreciated Branding: A New Approach
- 09:01 Marketing Missteps and Effective Strategies
- 12:38 Creating Emotional Connections in Marketing
- 18:55 Leveraging Appreciation in Marketing Campaigns
- 20:38 Real-World Examples of Appreciated Branding
- 26:13 Implementing Appreciated Branding in Law Firms
- 29:40 Neutral Storytelling Techniques
- 30:39 Revitalizing Deluxe Checks
- 33:14 Small Business Revolution
- 36:05 Book Recommendation: The Untethered Soul
- 43:10 Marketing Strategies and Social Media
- 52:32 Conclusion and Resources
Resources mentioned in this episode:
- The Untethered Soul by Michael Singer
- Download the Branding Guide: 5 Steps to Building a Successful Brand Identity
Connect with Reid:
- LinkedIn: http://linkedin.com/in/reidholmes
- Instagram: http://instagram.com/appreciatedbranding
- TikTok: http://tiktok.com/@appreciatedbrand
- http://reidholmes.com
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com