In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.
He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the psychological aspects of branding and marketing, the integration of AI into branding, and how to craft effective sales and marketing messages that resonate with target audiences.
This episode is particularly valuable for professionals seeking to leverage modern technology in branding while maintaining a human touch.
Jorge gives listeners actionable tips on:
- 00:00 Introduction and Background
- 01:47 The Importance of Branding for Lawyers
- 02:44 Debunking Branding Myths
- 04:49 Modern Branding Strategies
- 07:21 Personal Branding vs. Company Branding
- 15:07 The Role of AI in Modern Branding
- 19:48 Creating and Using GPTs for Efficiency
- 28:04 AI in Branding: Avoiding Generic Content
- 29:41 Creating Unique Vibes with AI
- 31:58 The Importance of Personalization in AI Branding
- 32:29 Case Study: Snoop Dogg's AI Branding
- 33:26 Cost Efficiency of AI in Marketing
- 34:40 Defining Your Perfect Customer
- 38:11 The Promise in Your Marketing Message
- 39:27 Book Recommendation: The Dawn of Everything
- 51:12 Practical Steps to Improve Your Branding
Resources mentioned in this episode:
Connect with Jorge:
- X: https://x.com/jorgeolson
- LinkedIn: https://www.linkedin.com/in/jorgeolson/
- https://jorgeolson.com/
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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