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April 24, 2025 34 mins

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In this Courageous Coaching Conversation, Mash brings a challenge to Shermain connected to strategy and Shermain guides him into uncovering his identity and what that matters. Mash realizes that he's already in action and needs to in his words de-choppify...Take a listen and enjoy!

Here's his bio:

Mash (which is short for “Matthew Schwab”) is a Startup Advisor, and an Executive Coach. He has two primary areas of expertise: (1) building, scaling and honing commercial processes, including sales, marketing and customer success; and (2) Leadership development, with an emphasis on applying the latest research on the topic of leadership coming out of the world’s top business schools. He recently published “Hacking the Advanced Management Program: A Guide to Curating a Robust & Budget-Friendly Executive Education Plan.”

Mash and his wife Kathleen, have recently embarked upon their “empty nester” years with their youngest, Priscilla, enrolling in graduate school, and themselves moving from Santa Cruz, California just outside Silicon Valley to Blaine, Washington, just below Vancouver, British Columbia.

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