Do You Have a Million Dollar Roadmap or a Mixed Bag of Tricks?

In this episode, Tara shares how to create your own Million Dollar Roadmap™ as you grow and scale your online business. She will also show you how to create a standardized curriculum AND provide a personalized experience at the same time.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.

We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you grow and scale your online course-powered business:

1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.

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Episode Transcript

Tara Bryan (00:00):
Hey, everybody, welcome to today's episode of
the course building secretspodcast, I am thrilled that
you're here. Hey, in thisepisode, I want to talk about
one of the questions I get mostoften from our clients. So one
of our core philosophies aroundhow we help service providers,
consultants and coaches packagetheir one on one services so

(00:24):
that they can make a bigdifference. And obviously start
to have a little bit more timefreedom is that we standardize
the training curriculum, whatthat means is, is that you
actually identify the steps thatyou are taking, or that you have
your customers take from point Ato point B, right. So they have

(00:47):
a problem, they're, they're notable to do something, they need
some help. That's point A, pointB is the solution that they want
that they're looking for. Andyou have a unique way in which
you actually can help people getfrom point A to point B, we call
that your million dollarframework, which is really just

(01:09):
your signature methodology oryour intellectual property,
right? It's the unique way thatyou take someone step by step
from point A to point B. Sohere's the problem that most
people make is that they aretrying to figure out out of the
sort of mixed bag of tricks ofthe things that they do for

(01:31):
their one on one clients, like,what is the flow? How do you
help all of these, you know,kind of random people that you
can take on? How do youconsistently help them from, you
know where they are today towhere they want to be? And so
there's a lot of differentfactors that go into that. But
the one that I want to talkabout today is this concept that

(01:54):
we're going to standardize thatprocess, right. So you're going
to take the distance between Aand B and create the bridge. And
the bridge, again, is yourunique way in which you help
somebody get there, right. Sothink of it as a roadmap. Think
of it as step by step, however,however it makes sense to you.

(02:15):
That is the piece that you aregoing to want to lock and load,
meaning you're not going to redoit every single time you get a
new client or customer, you'renot going to change it, right.
So once you've done a beta,where you've sort of tested it
in the wild and make sure thatit's working, and you can
actually get people from point Ato point B, then it becomes your
signature methodology, then itbecomes something that you can

(02:38):
package and people can canconsume. That's how, when you go
from one to one to one to many,it doesn't matter how many
customers you add at the sametime, your workload does not
increase because you'veidentified that, that consistent
path that helps somebody go frompoint A to point B. Okay, so

(02:59):
that's the first thing. Thesecond thing is is that like,
Well, we talked about, like youhave to personalize the
experience. So someone feelslike they're being supported all
the way through. And most of thetime, people say, Well, wait a
minute, you're telling me tostandardize my approach. But
you're also telling me topersonalize the experience for

(03:20):
the customer? And if there's,there's a standard way that I'm
helping them, then how do Ipersonalize it, right? How does
it become something that feelsunique and in personalized for
that particular customer thatyou have, without doing one on
ones without changing theapproach and without like

(03:42):
picking up that random set oftricks that you have based on
your skill ability, right? Andthe answer to that is the
curriculum stays the same. Sothe way that somebody is
learning how to get from point Ato point B stays the same. The
personalization comes in, asthey are going through the
journey. So you go from teacherto guide in that particular

(04:05):
situation, right? So you'reguiding somebody down the path
that you've already created, andhelping them actually take
action and and start to getresults right, you are helping
them scooch to the milestonesthat you have created. So that
they can get this the resultthat that you have promised
them. So the personalizationcomes into being aware of where

(04:31):
they're going to run intopitfalls, where they're going to
run into hurdles and obstacles,and that they need you to come
in and help them continue movingforward. Now the beauty of this
is in your proprietary process,because you know it so well, you
probably can can identify basedon your experience or your

(04:52):
customers experience as you'vetested this, that most of the
places where people aren't gonnastart struggling. And so you can
build in part of, you know,scaffolding or help for them,
when you know that that's gonnahappen. So nine out of 10 times
you can kind of identify whensomebody's gonna struggle that

(05:14):
feels personalized to them.Because when they get to that,
that hurdle, they're gonna go,okay, yep, she knows what to do.
Now she's going to help me getmoving forward. And so that's
still built into the curriculum,and eliminates a lot of the
stopping and starting anddropping out, and no engagement

(05:36):
and all of that, because you'reactually helping them where they
are, right? So when you'reputting together your standard,
proprietary methodology, or yourtraining curriculum, you are
actually doing it in the orderthat they're going to learn it
right. So it's not just a bunchof information in a training
site that they can just go pickand choose whichever one they

(05:58):
feel like they want to watch onthat particular day. It is a
stair stepped experience, interms of like, you know, learn
this, go do it, learn this, godo it, learn this, go do it,
right. So they're actually on ajourney to go from point A to
point B, right? It's not like,here's point A, and here's point

(06:20):
B. And then I'm gonna throw abunch of stuff in the middle,
and you go figure out what youwant to do, right? Like, that's
the old model. That's howteachers used to work as they
were just like, teach a bunch ofinformation. And you would go
figure out how to apply it towhatever you needed to apply it
to in the future. We don't learnthat way anymore. And we
certainly don't create programsthat way. Ever, but but for sure

(06:43):
anymore. So that's how you'regonna personalize experience is
that they're going to feelcompletely supported all the way
through, even if you're notdoing one on ones, even if
you're not showing up live atall, because you're going to
create that level of experienceof where are they in the
journey? And what are theystruggling with? And how do you
help them get over thosehurdles? Now, the best, the best

(07:07):
experience that you can provide,is to give them an opportunity
to get feedback on what they'redoing. And be able to ask, ask
real questions as they're goingforward, right. So you can be
there for support, you can dothis virtually, you can do this

(07:27):
as a phone call. You can do thisduring office hours, if you feel
really passionate about doingone on ones, you can do a one on
one, but the one on one isactually around the question
that they have, that they'restruggling with at that time.
Nine out of 10 times you needsome sort of mindset or mind
trash kind of thing, thatstopping them from moving

(07:49):
forward, it has nothing to dowith the actual skills that they
need to learn, right. So thatmay be an opportunity for you to
insert yourself in a one on one.If that is the work that you'd
like to do. You don't have to,but that may be a place where
you want to insert yourself, butit's not a place. Like if you're
doing a one on one call is notto teach. If you're doing a one

(08:11):
on one call, it's not to helpthem necessarily, like do the
thing. It's to provide feedback,it's to help them continue
moving forward. Same thing witha coaching call a coaching call,
or a q&a call or an office hourscall or whatever you want to
call it is an ability for themto come to you to get insight

(08:31):
and direction and, and somelaser coaching. It's not for you
to be pushing information atthem, right. And so once you
have the system in place, youcan start to see how some of the
firefighting and the randomnessand the the sort of wackadoo

(08:53):
questions will go away. Becausethere's a there's like a
prescribed path that you'retaking them down, you're just
like, just follow the path. Andand I can help you get from
point A to point B. So that isone of the biggest questions I
get is like, well, what'sstandardized? And what's
personalized? Or like when do Ineed to show up? And what does

(09:15):
that look like? So hopefullythis serves you. This is one of
the things that we work on withour, with our clients, both in
learn Academy and, and ourconsulting that we do with
various businesses because thisis
while it's it's something thatonce you get set up, it will set

(09:36):
you free and allow you to focuson other areas of your business
or enhancing what you alreadyhave. But you're not recreating
the wheel every single time. Butit's hard to do because
sometimes you're just too closeto it. Right. It's hard to get
it out of your head. It's hardto see exactly how it is that
you help people get from point Ato point B because it's so

(09:59):
natural to Do you it's soingrained in how you work. Or if
you're like me, you're so usedto pulling out that mixed bag of
tricks based on your experience,that it's really hard to think
about, like, what does life looklike when I am not just
constantly solving problems forthe people that I am working

(10:20):
with, right and consulting foris how do you flip the switch
provide that level of authorityand confidence that you have a
path that's gonna get them frompoint A to point B. And the bag
of tricks comes into play whenyou're helping somebody overcome
the hurdles that they have? Notin the process or the actual

(10:42):
skill building itself. Allright, there you go. I hope that
this serves you. Again, if youare interested in talking with
me about any of these things, orlike this is intriguing to you
in the shownotes is my contactinformation. So feel free to
reach out I would love toconnect with you personally. And
in the meantime, if you lovethis episode, give it a thumbs

(11:06):
up, give it a rating. And so wecan get this podcast out to more
people. All right. Enjoy yourday.