October 3, 2023 • 14 mins
In this episode, Tara reveals the best first employee you need to grow your business and it isn't probably the one you think.
Also, watch this episode on YouTube: https://youtu.be/K5Gizm2ZpiY
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.
We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you grow and scale your online course-powered business:
1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:05):
Hey everybody, it's Tara, Bryan, and you are
listening to the course buildingsecrets podcast. Whether you're
a coach or a CEO, the success ofyour team and clients is based
on your ability to deliver aconsistent experience and guide
them on the fastest path toresults. This podcast will give
you practical real life tipsthat you can use today to build
(00:27):
your online experiences that getresults and create raving fans.
Why? So you can monetize yourexpertise and serve more people
without adding more time forteam to your business. If you're
looking to uncover your milliondollar framework, package it and
use it to scale you're in theright place. Let's dive in.
(00:52):
Hey, everybody, welcome totoday's episode of the course
building secrets podcast, I amthrilled that you are here
today, hey, I want to talk aboutyour number one employee that
you are going to hire in youragency in your business in your
freelancing gig, whatever it isthat you're doing, and this
employee is never going to leaveyou is never going to let you
(01:15):
down is never going to have asick day is never going to have
a vacation. Right? This employeeis going to be your powerhouse
that's going to help you growand scale your business in the
best way possible, to provideyou with freedom to provide you
with a consistent
(01:36):
helper that that like justworks, right and works around
the clock. They don't, theydon't need any time off. They
don't go to sleep, they don'teat, they don't do anything
else. Right. And so they areyour perfect employee. Let me
tell you who it is. Okay, soyour perfect employee is your
(01:59):
digital clone. And your digitalclone is the digital powerhouse
that you need to help you growyour business. So before you
hire a project manager,
integrator, whoever you need tohire on your team who is a real
human, you need to hire yourdigital clone. And so I'm going
(02:24):
to talk to you a little bitabout that digital clone today
because it is foundationallygoing to help you grow your
business in a way that'ssustainable, and profitable, and
helps you have that level ofconsistency and predictability
that you don't always get whenyou're building a larger team.
(02:45):
So I'm not saying don't actuallyhire humans, right? I'm not
saying you know, skip or skimpon having a great team that
supports you. But what I'msaying is, before you do that,
there are ways to use thedigital clone of yourself to
(03:07):
extend the work that you'redoing in a way that will serve
you first and foremost beforeyou hire out
having an employee, okay, soAlright, so your digital
employer, employee or digitalclone is going to help you with
(03:27):
communications are going to helpyou with providing an excellent
experience to your people. It'sgoing to help you deliver
various components of what youdo, so that you can maximize
your time. One of the things soso most of you know this but I
(03:49):
owned and operated an a digitallearning agency for about 17
years. And one of the biggestchallenges we had was every time
we got a new client, it feltlike 51st dates. So if you
haven't seen that movie, go outand watch the movie, but Drew
Barrymore is is the star of thismovie and what happens is she
(04:12):
has a brain injury and so everysingle day she wakes up and she
doesn't remember the day before.So her significant other Adam
Sandler has to spend the eachmorning recreating their
relationship right and so, everysingle day he has to work to you
(04:32):
know, have the same level ofexperience for for Drew
Barrymore
because of this brain and braininjury, right, so are saying in
our agency was 54 states, everysingle we have every single time
we have a new client, we have torepeat ourselves over and over
and over again. And so at somepoint we looked at, okay, wait a
(04:55):
minute, like we are literallydoing the same things over and
over and over again because wehave
A signature methodology that werun people through, we have the
same process, when we bringsomebody in this is how we
onboard them, this is how wecommunicate with them. This is,
you know, here, the emails thatgo out here is how, you know, we
start the process here is howwe, you know, work through the
(05:18):
different things to get to theresult that we are hoping for,
which in our case was buildingcustom learning programs for
companies. And, and so we had totake a critical look at that and
say, well, we could recreatethis each and every time, right,
we could do what we are doing,which is hiring more and more
(05:39):
people to take on more of thevolume of, you know, increasing
the number of people or thenumber of clients that we had.
Right. And so if we have, youknow, four clients, then we
repeat ourselves four times,right? And that's doable, right?
Like, you can send an email fourtimes, that's fine. And, and
(05:59):
rewrite it each time and have itbe just slightly different.
Right.
And, and so, you know, then wewould have 10 clients, and so
Okay, so maybe we have a couplemore people who come in and, and
are helping you serve those 10clients.
So each person would kind of dotheir own thing, write their own
emails,
(06:19):
you know, go through the processand kind of their own way. And,
okay, so great. So let's add 20projects at the same time, okay.
Now we have more people now havemore
kind of repetition in terms ofwhat we're trying to do. And
things got a little messy,right, they got started to get a
(06:41):
little messy at 10. Definitelymessy, you know, the bigger that
we got, because
the,
the experience wasn't the samefor all of the customers and so
on. So forgot to send thisemail, and so and so sent this
one, but it wasn't really clearthat this contract didn't get
signed, this meaning didn't getscheduled, this program had some
(07:05):
errors in it, right. So allthese things started to happen.
And not that it was necessarilythe fault of any one employee.
But we didn't have our processesdown in order to be able to have
consistent messaging go out,right? And so when you look at
(07:27):
how to digitize your, yourclone, your number one employee,
what you're looking at is how doyou take some of the things that
you know, would would provide aconsistent experience, and, and
digitize them create a way forpeople to get the same messaging
(07:48):
without having to redo it everysingle time. And so this is one
of the things we love helpingour clients with, because it's
very, very simple. But it's noteasy, right? Because it like
you're either constantly justgoing through the motions and
doing it because sometimes it'seasier just to rewrite it and
put it out there.
(08:08):
But once you do it, it's sofreeing, so taking a simple
example. And I don't know ifanyone else remembers this, but
like, do you when you firststart out or, or before these
tools became available, youwouldn't try and schedule a
meeting with with someone rightclient, a colleague or whatever
else, it would be like a sevenemail chain, right? Like, hey,
(08:33):
what time works for you? Oh,Monday, great Monday, at what
time what time works for youwith the 345, you know, like,
you would just keep sendingthings back and forth. And it
was like, Why, like it's eatingup like 15 minutes of my day,
just to try and coordinate ameeting time with with somebody
so that I can,
(08:56):
you know, meet with them. And sotools like Calendly, or
any of the other ones that areout there. It's such, it's free.
It's such an easy way todigitize what you're doing. So
you don't need a secretary or anadmin assistant. To schedule
your meetings, you just send outa link and say, Hey, grab a free
(09:17):
time on my calendar. That is anawesome example of digitally
cloning yourself, right? Youdon't have to spend the time
going back and forth. You don'tneed somebody else to do that
and manage your calendar, youjust send out the link. And
they're able to see when you areavailable. Super simple. And
there are 1000s of examples ofhow to use digital services in
(09:41):
order to maximize your time,maximize your effectiveness, and
clone yourself in a digitalmanner. So when we're looking at
your digital experience thatyou're putting out there for
your customers, so how you'reserving your customers and and
sort of scaling what you'redoing in a one on one
capacity, we're looking at thatsame thing, how do you digitize
(10:04):
the experience? How do you makeit easier for people to get what
they need? How do you make itmore consistent and predictable.
So when your team is working onthe programs, or the projects,
or whatever it is that you'redoing to actually serve your
customers,
what's happening is you're ableto serve your customers, and
provide an awesome experience.Because a lot of sort of the
(10:27):
digital or, you know, busy workor whatever it is, however you
want to, you want to think aboutit is taken care of. And it's,
it's, it's done and dusted foryou. And so, so often, when
we're working with ourcustomers, that's like, the
first thing that we're takingcare of, is like, what is the
system that you are using tocreate that predictability to
(10:51):
create that, that clone ofyourself, so you're providing
the best service consistentlywith each of your customers. So
I remember when we started usingautomated emails, and and
literally, it's still a personalemail.
But you don't have to rewrite iteach time, right. And so if you
(11:12):
have something to say to all ofyour, your customers, when they
start with you, then you justsay it one time, and you don't
have to think about it and sitdown and write an email each
time, right? It's stillheartfelt, it's still giving
them everything that they needto get started. It's just being
done in a consistent fashion. Sofor you, you're like, Oh, this
feels like a form letter, right?This is something that goes out
(11:34):
to everyone, for your customer,they're only seeing it one time.
And so for them, they they arenot having the same experience
where it's like, Oh, it feelsimpersonal. It feels impersonal
to you, because you're notsitting down and writing it. But
you have set sat down andwritten it in the past. Right?
And so you had that, thatfeeling that heartfelt feeling
with your new client. Andthey're getting that message,
(11:57):
when they're receiving youremail doesn't mean you have to
sit down and write it. And soagain, from
thinking through, what are themechanics of this, how do you
make that happen? Even if youdon't like the tech, how do you
how do you do that? These arethings that we're constantly
helping our, our clients with,but the the very first thing in
(12:19):
the power of creating digitalexperiences, is you are able to
create that digital clone ofyour ability to give the best
service, which is why we lovethis whole process is because
for us, it's not a course for usis that a program. For us, it's
really about giving you andproviding you the ability to
(12:39):
serve at the highest level, evenwhen you're not physically
present with people. And sothat's why we love what we do.
And when you can dial in thatexperience where you're giving
your best, your best self, yourbest service, your best
framework in a way that'sscalable, meaning it can it can
(13:00):
happen without you physicallybeing there, then you know that
you're able to grow and scaleyour business. And it's so
freeing for you and forcustomers, and provides that
level of predictability, itprovides that level of, of
growth, that then frees you upto go to the next level. So
hopefully this serves youbecause a lot of times we don't
(13:23):
think about our digital presenceas another employee, or our
first employee or a digitalclone of ourselves. But it's
really what it is, right? And soeven when we look at AI right
now, right, and all the new, youknow, ways that you can leverage
technology to provide a betterservice is that it's just an
(13:46):
extension of you. It's anextension of how you can help
show up and serve in the bestway possible. It's not a
replacement. It's not somethingthat that can exist without your
intervention. It is an extensionof your ability to serve your
clients. So use that think aboutthat. And, and hopefully this
(14:11):
serves you today. Alright, enjoyyour day.
Hey everybody, it's Tara, Bryan, and you are
listening to the course buildingsecrets podcast. Whether you're
a coach or a CEO, the success ofyour team and clients is based
on your ability to deliver aconsistent experience and guide
them on the fastest path toresults. This podcast will give
you practical real life tipsthat you can use today to build
(00:27):
your online experiences that getresults and create raving fans.
Why? So you can monetize yourexpertise and serve more people
without adding more time forteam to your business. If you're
looking to uncover your milliondollar framework, package it and
use it to scale you're in theright place. Let's dive in.
(00:52):
Hey, everybody, welcome totoday's episode of the course
building secrets podcast, I amthrilled that you are here
today, hey, I want to talk aboutyour number one employee that
you are going to hire in youragency in your business in your
freelancing gig, whatever it isthat you're doing, and this
employee is never going to leaveyou is never going to let you
(01:15):
down is never going to have asick day is never going to have
a vacation. Right? This employeeis going to be your powerhouse
that's going to help you growand scale your business in the
best way possible, to provideyou with freedom to provide you
with a consistent
(01:36):
helper that that like justworks, right and works around
the clock. They don't, theydon't need any time off. They
don't go to sleep, they don'teat, they don't do anything
else. Right. And so they areyour perfect employee. Let me
tell you who it is. Okay, soyour perfect employee is your
(01:59):
digital clone. And your digitalclone is the digital powerhouse
that you need to help you growyour business. So before you
hire a project manager,
integrator, whoever you need tohire on your team who is a real
human, you need to hire yourdigital clone. And so I'm going
(02:24):
to talk to you a little bitabout that digital clone today
because it is foundationallygoing to help you grow your
business in a way that'ssustainable, and profitable, and
helps you have that level ofconsistency and predictability
that you don't always get whenyou're building a larger team.
(02:45):
So I'm not saying don't actuallyhire humans, right? I'm not
saying you know, skip or skimpon having a great team that
supports you. But what I'msaying is, before you do that,
there are ways to use thedigital clone of yourself to
(03:07):
extend the work that you'redoing in a way that will serve
you first and foremost beforeyou hire out
having an employee, okay, soAlright, so your digital
employer, employee or digitalclone is going to help you with
(03:27):
communications are going to helpyou with providing an excellent
experience to your people. It'sgoing to help you deliver
various components of what youdo, so that you can maximize
your time. One of the things soso most of you know this but I
(03:49):
owned and operated an a digitallearning agency for about 17
years. And one of the biggestchallenges we had was every time
we got a new client, it feltlike 51st dates. So if you
haven't seen that movie, go outand watch the movie, but Drew
Barrymore is is the star of thismovie and what happens is she
(04:12):
has a brain injury and so everysingle day she wakes up and she
doesn't remember the day before.So her significant other Adam
Sandler has to spend the eachmorning recreating their
relationship right and so, everysingle day he has to work to you
(04:32):
know, have the same level ofexperience for for Drew
Barrymore
because of this brain and braininjury, right, so are saying in
our agency was 54 states, everysingle we have every single time
we have a new client, we have torepeat ourselves over and over
and over again. And so at somepoint we looked at, okay, wait a
(04:55):
minute, like we are literallydoing the same things over and
over and over again because wehave
A signature methodology that werun people through, we have the
same process, when we bringsomebody in this is how we
onboard them, this is how wecommunicate with them. This is,
you know, here, the emails thatgo out here is how, you know, we
start the process here is howwe, you know, work through the
(05:18):
different things to get to theresult that we are hoping for,
which in our case was buildingcustom learning programs for
companies. And, and so we had totake a critical look at that and
say, well, we could recreatethis each and every time, right,
we could do what we are doing,which is hiring more and more
(05:39):
people to take on more of thevolume of, you know, increasing
the number of people or thenumber of clients that we had.
Right. And so if we have, youknow, four clients, then we
repeat ourselves four times,right? And that's doable, right?
Like, you can send an email fourtimes, that's fine. And, and
(05:59):
rewrite it each time and have itbe just slightly different.
Right.
And, and so, you know, then wewould have 10 clients, and so
Okay, so maybe we have a couplemore people who come in and, and
are helping you serve those 10clients.
So each person would kind of dotheir own thing, write their own
emails,
(06:19):
you know, go through the processand kind of their own way. And,
okay, so great. So let's add 20projects at the same time, okay.
Now we have more people now havemore
kind of repetition in terms ofwhat we're trying to do. And
things got a little messy,right, they got started to get a
(06:41):
little messy at 10. Definitelymessy, you know, the bigger that
we got, because
the,
the experience wasn't the samefor all of the customers and so
on. So forgot to send thisemail, and so and so sent this
one, but it wasn't really clearthat this contract didn't get
signed, this meaning didn't getscheduled, this program had some
(07:05):
errors in it, right. So allthese things started to happen.
And not that it was necessarilythe fault of any one employee.
But we didn't have our processesdown in order to be able to have
consistent messaging go out,right? And so when you look at
(07:27):
how to digitize your, yourclone, your number one employee,
what you're looking at is how doyou take some of the things that
you know, would would provide aconsistent experience, and, and
digitize them create a way forpeople to get the same messaging
(07:48):
without having to redo it everysingle time. And so this is one
of the things we love helpingour clients with, because it's
very, very simple. But it's noteasy, right? Because it like
you're either constantly justgoing through the motions and
doing it because sometimes it'seasier just to rewrite it and
put it out there.
(08:08):
But once you do it, it's sofreeing, so taking a simple
example. And I don't know ifanyone else remembers this, but
like, do you when you firststart out or, or before these
tools became available, youwouldn't try and schedule a
meeting with with someone rightclient, a colleague or whatever
else, it would be like a sevenemail chain, right? Like, hey,
(08:33):
what time works for you? Oh,Monday, great Monday, at what
time what time works for youwith the 345, you know, like,
you would just keep sendingthings back and forth. And it
was like, Why, like it's eatingup like 15 minutes of my day,
just to try and coordinate ameeting time with with somebody
so that I can,
(08:56):
you know, meet with them. And sotools like Calendly, or
any of the other ones that areout there. It's such, it's free.
It's such an easy way todigitize what you're doing. So
you don't need a secretary or anadmin assistant. To schedule
your meetings, you just send outa link and say, Hey, grab a free
(09:17):
time on my calendar. That is anawesome example of digitally
cloning yourself, right? Youdon't have to spend the time
going back and forth. You don'tneed somebody else to do that
and manage your calendar, youjust send out the link. And
they're able to see when you areavailable. Super simple. And
there are 1000s of examples ofhow to use digital services in
(09:41):
order to maximize your time,maximize your effectiveness, and
clone yourself in a digitalmanner. So when we're looking at
your digital experience thatyou're putting out there for
your customers, so how you'reserving your customers and and
sort of scaling what you'redoing in a one on one
capacity, we're looking at thatsame thing, how do you digitize
(10:04):
the experience? How do you makeit easier for people to get what
they need? How do you make itmore consistent and predictable.
So when your team is working onthe programs, or the projects,
or whatever it is that you'redoing to actually serve your
customers,
what's happening is you're ableto serve your customers, and
provide an awesome experience.Because a lot of sort of the
(10:27):
digital or, you know, busy workor whatever it is, however you
want to, you want to think aboutit is taken care of. And it's,
it's, it's done and dusted foryou. And so, so often, when
we're working with ourcustomers, that's like, the
first thing that we're takingcare of, is like, what is the
system that you are using tocreate that predictability to
(10:51):
create that, that clone ofyourself, so you're providing
the best service consistentlywith each of your customers. So
I remember when we started usingautomated emails, and and
literally, it's still a personalemail.
But you don't have to rewrite iteach time, right. And so if you
(11:12):
have something to say to all ofyour, your customers, when they
start with you, then you justsay it one time, and you don't
have to think about it and sitdown and write an email each
time, right? It's stillheartfelt, it's still giving
them everything that they needto get started. It's just being
done in a consistent fashion. Sofor you, you're like, Oh, this
feels like a form letter, right?This is something that goes out
(11:34):
to everyone, for your customer,they're only seeing it one time.
And so for them, they they arenot having the same experience
where it's like, Oh, it feelsimpersonal. It feels impersonal
to you, because you're notsitting down and writing it. But
you have set sat down andwritten it in the past. Right?
And so you had that, thatfeeling that heartfelt feeling
with your new client. Andthey're getting that message,
(11:57):
when they're receiving youremail doesn't mean you have to
sit down and write it. And soagain, from
thinking through, what are themechanics of this, how do you
make that happen? Even if youdon't like the tech, how do you
how do you do that? These arethings that we're constantly
helping our, our clients with,but the the very first thing in
(12:19):
the power of creating digitalexperiences, is you are able to
create that digital clone ofyour ability to give the best
service, which is why we lovethis whole process is because
for us, it's not a course for usis that a program. For us, it's
really about giving you andproviding you the ability to
(12:39):
serve at the highest level, evenwhen you're not physically
present with people. And sothat's why we love what we do.
And when you can dial in thatexperience where you're giving
your best, your best self, yourbest service, your best
framework in a way that'sscalable, meaning it can it can
(13:00):
happen without you physicallybeing there, then you know that
you're able to grow and scaleyour business. And it's so
freeing for you and forcustomers, and provides that
level of predictability, itprovides that level of, of
growth, that then frees you upto go to the next level. So
hopefully this serves youbecause a lot of times we don't
(13:23):
think about our digital presenceas another employee, or our
first employee or a digitalclone of ourselves. But it's
really what it is, right? And soeven when we look at AI right
now, right, and all the new, youknow, ways that you can leverage
technology to provide a betterservice is that it's just an
(13:46):
extension of you. It's anextension of how you can help
show up and serve in the bestway possible. It's not a
replacement. It's not somethingthat that can exist without your
intervention. It is an extensionof your ability to serve your
clients. So use that think aboutthat. And, and hopefully this
(14:11):
serves you today. Alright, enjoyyour day.
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